An excellent article on product development and building trust with your client and customer base. Well worth a read.
However building trust in fields involving security risks takes a lot of vetting and qualification.
Most new tech companies simply would not work without consumer trust. People wouldn’t get into an Uber, list their home on Airbnb, or even buy shoes on Zappos if they didn’t trust those companies to deliver a high quality, secure service. UrbanSitter sets the bar even higher: It connects families with babysitters on the Internet. There are few things that require more faith.
“In many ways, we’re tackling the service that requires the most trust in someone’s life,” says UrbanSitter CEO Lynn Perkins. “If companies can replicate what we’ve done in other sectors, they’ll knock it out of the park.”
So how did UrbanSitter pull this off? How did they build a product that convinces parents that strangers can safely watch their children? Perkins has become an expert in this area, pointing to a combination of product features, logistics, and customer service efforts that have allowed them to become a reliable solution for hundreds of thousands of households nationwide. In this exclusive interview, she shares how UrbanSitter has approached trust-building and how other companies can do the same to grow fast…