The very same principles apply to business, to your career, to your clients, and your customers.
I very often agree with Pinker’s insights and criticisms, especially regarding linguistic and intellectual matters. And in this case I think he has a point as well. At least in part.
On the other hand the equally weighty criticism of this critique of the audience is as follows: 1) it assumes that every reader and audience (or even a significant proportion thereof) is ignorant, whereas in fact literacy is at an all-time global high, and most people intentionally ignorant of a particular subject matter would not be reading your words in the first place if they truly were, 2) it assumes that your insights, definitions, and assumptions (as a writer or supposed expert) about a particular subject matter are the correct ones (and that in itself is a patently false and often easily disproven position), and 3) it assumes that the writer himself is a sort of knowledge expert (as…
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