How the right tools can create data-driven companies, even at Facebook


Analytics startup Interana launched last week promising a product for analyzing event data that marries a super-scalable data store with an easy visualization layer. Gigaom covered the launch, touching on the company’s Facebook roots and its theory on why event data matters, but co-founders Ann and Bobby Johnson also came on the Structure Show podcast to delve a little deeper into these topics — and to explain why starting a company with your spouse can be not only rewarding, but also a wise business decision.

Here are some highlights from the interview, but do yourself a favor and listen to the whole thing. You’ll get co-host Barb Darrow’s and my thoughts on the big HP breakup, and then the whole story from the Johnsons on why they launched [company]Interana[/company], how companies are using it, and all that’s possible when you can track behaviors of anything from servers to customers…

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