I don’t really suffer from procrastination, and never have. I actually suffer from what might be called the opposite condition, what I call Polyploytation, and it’s related malady, Mission Creep.
We are probably all familiar with Mission Creep so there’s no need to define that term.
Polyploytation is the habit of taking on far too many projects in a short or restricted period of time which of course means all such projects tend to interfere with one another (at some point) thereby inevitably restricting your overall productivity and efficiency at any given endeavour.
At its very worst it even prevents you from ever really achieving any of your ultimate end goals because each new goal interferes with accomplishing and finishing any and all previous goals.
For instance I might be trying to complete a song, a short story, a chapter in one of my novels, run an experiment…
In 1966, a dyslexic sixteen-year-old boy dropped out of school. With the help of a friend, he started a magazine for students and made money by selling advertisements to local businesses. With only a little bit of money to get started, he ran the operation out of the crypt inside a local church.
Four years later, he was looking for ways to grow his small magazine and started selling mail order records to the students who bought the magazine. The records sold well enough that he built his first record store the next year. After two years of selling records, he decided to open his own record label and recording studio.
He rented the recording studio out to local artists, including one named Mike Oldfield. In that small recording studio, Oldfield created his hit song, Tubular Bells, which became the record label’s first release. The song went on to sell over 5 million copies.
Over the next decade, the young boy grew his record label by adding bands like the Sex Pistols, Culture Club, and the Rolling Stones. Along the way, he continued starting companies: an airline business, then trains, then mobile phones, and on and on. Almost 50 years later, there were over 400 companies under his direction.
Today, that young boy who dropped out of school and kept starting things despite his inexperience and lack of knowledge is a billionaire. His name is Sir Richard Branson.
How I Met Sir Richard Branson
Two weeks ago, I walked into a conference room in Moscow, Russia and sat down ten feet from Branson. There were 100 other people around us, but it felt like we were having a conversation in my living room. He was smiling and laughing. His answers seemed unrehearsed and genuine.
At one point, he told the story of how he started Virgin Airlines, a tale that seems to capture his entire approach to business and life. Here’s the version he told us, as best I can remember it:
I was in my late twenties, so I had a business, but nobody knew who I was at the time. I was headed to the Virgin Islands and I had a very pretty girl waiting for me, so I was, umm, determined to get there on time.
At the airport, my final flight to the Virgin Islands was cancelled because of maintenance or something. It was the last flight out that night. I thought this was ridiculous, so I went and chartered a private airplane to take me to the Virgin Islands, which I did not have the money to do.
Then, I picked up a small blackboard, wrote “Virgin Airlines. $29.” on it, and went over to the group of people who had been on the flight that was cancelled. I sold tickets for the rest of the seats on the plane, used their money to pay for the chartered plane, and we all went to the Virgin Islands that night.
I took this photo right after he told that story. A few moments later I stood shoulder–to–shoulder with him (he’s about six feet tall) and thanked him for sharing some time with us.