A while back, I talked about one of the hardest areas of business in which to measure your return on investment is customer service. It’s not easy to put a value on going the extra mile to deliver a wow experience. But as customer service becomes less about expectations and more about experiences, and as technology and consumer patterns evolve – so must the way we engage our customers.
So maybe the better question to ask now is, can you can afford not to?
One of our customers ordered a banner to proudly display at Jeter’s last home game at Yankee Stadium. After the game, he sent us an email: “Thank you for the awesome banner! It was on TV all night at Yankee Stadium and even made it on to Sports Center!”
In a client-facing industry, being customer-centric is crucial. Your customer has dozens, if not hundreds, of other companies just…
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