4 new ways movie theaters are filling seats and upselling patrons

Fortune

This post is in partnership with Money. The article below was originally published at Money.com

Brad Tuttle, MONEY

Even with the blizzard of ticket sales for Frozen starting the year, 2014 has been less than stellar at the box office, with a summer of few blockbusters and overall sales that are down 4% compared to last year. In previous years, theaters and movie studios have resorted to raising admission prices (often using IMAX or 3D screenings as a justification) as a way to offset declining ticket sales.

However, fewer 3D films are being released lately—at least partly because theatergoers have come to see the technology as a gimmick not worth paying extra for in an otherwise mediocre movie—so theaters and movie studios have had to become more creative in their efforts to fill seats and upsell patrons. Here are a few of the strategies that have popped up recently:

Unlimited…

View original post 455 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s