Sony joins Emirates in ending its World Cup sponsorhsip

Fortune

Sony Corp [fortune-stock symbol=”SNE”] is to end its sponsorhip of the soccer World Cup against the background of a corruption scandal over the award of the next two tournaments to Qatar and Russia, according to a report published Tuesday.

Citing a person familiar with the matter, The Wall Street Journal said that the company had decided not to renew its contract as one of six “official partners” of FIFA, the governing body of world soccer, when it expires at the end of this year. The WSJ said the eight-year contract was worth 33 billion yen ($280 million).

The news is further evidence of the price FIFA is paying for its failure to clear up accusations of corruption in the tenders to host the 2018 and 2022 tournaments. The Japanese consumer electronics giant is the second major sponsor to walk away from one of the world’s biggest sporting events within weeks…

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