Theranos’ Elizabeth Holmes: Young entrepreneurs need “a mission”

Without a Mission the venture perishes


“When people say, ‘I want to start a business,’ ” Theranos founder and CEO Elizabeth Holmes said Wednesday, “my question is always, ‘Why?’ Because there’s got to be a mission—there’s got to be a reason you’re doing it so that no matter how hard it is, you want to keep doing it over and over and over again, because you love it.”

“And if you know what it is you’re trying to do,” she continued, “then it’s a question of being very, very open to failure.” Her attitude, she said, was: “We will fail over a thousand times till we get this thing to work, but we will get it on the 1001st time.”

Holmes made these remarks during the closing interview of Fortune‘s 2014 MPW Next Gen conference at San Francisco’s Ritz-Carlton Hotel. She was interviewed by Fortune senior editor at large Pattie Sellers, who is also…

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