New media or old, it’s all becoming social

cynthya peranandam

Jimmy Fallon is a great example of how late-night television is transforming itself. You know what I mean if you’ve seen his hilarious #hashtag skit or any other bit from his nightly show. What makes Fallon appealing is that he seems accessible. Not only can new generations of consumers relate to his humor, they can also consume snippets of his show online, share it and interact with others about it. This is a great way to bridge the divide between old-school TV and new media where digital content becomes a ready-made catalyst for conversation.

Even beyond social media, the entertainment world is transforming. Take hitRECord, Joseph Gordon Levitt’s new venture to deliver a show by soliciting content from anyone who’s interested in participating. Collecting relevant bits from around the world to match the show’s themes, the iterative process of putting together an episode is done online and collaboratively. It’s…

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