Why people love a good story — and how to tell yours

Very True, and if you are wise this concept (and skill) applies equally to both building your Business and developing your Career.

Financial Post

It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by Entrepreneur magazine.

[np_storybar title=”Nine steps to better stories” link=”http://business.financialpost.com/2011/04/15/nine-steps-to-better-stories/”]

Whether you are marketing your business through ads, public relations, social media or one-on-one sales, there’s one skill you have to master: story telling.

No one buys from you because you say your product is better than the competition. You have to be able to tell stories that demonstrate your customers’ problems and the superior solutions you provide.

So how do you tell a story? The structure is very simple. Like all stories (what you are thinking of Little Red Riding Hood or Star Wars), it should have a beginning, a middle and an ending; a serious problem, conflict or challenge; a hero; a solution to that problem; and a lesson. The hero, of course, should normally be you, your…

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