January 11, 2015

Whether companies, not-for-profits, associations, political organizations, what have you, generating revenue is about interacting with customers, donors, clients, and/or members.  Working with non-profit association members is unique, because they draw a correlation between the value of the association in the industry, and the direct imAligning Your Business to Generate Revenuepact of their dues on the benefits delivered.  Membership dues are a major source of revenue for associations.

People invest their time to connect with people and brands

that aligns with their drive for achievement and success!


Engaging with a senior-level audience for generating new membership dues/revenue is the primary responsibility of a Director of Membership.  In the corporate sector, it is the Business Development Director.  It is also a task, which is outsourced.  Sourced to generate revenue are examples of two projects. The project scope for an association was to determine if the president & CEO’s strategic objectives of a…

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