The Market Clock is Ticking… – By Ciaran McGuigan

The Strike Force Sales Blog

The Market Clock is Ticking

Tick, tick, tick….. if you listen carefully you can hear the market moving. It never stops – always moving, changing, finding the path of least resistance.

Often when the market changes – it comes as a surprise. You may find your infrastructure, setup, overheads, sales team skills and makeup are wrong for the current market. Tempus Fugit!

At this time of year a lot of businesses are planning or reviewing their performance. With this in mind I have included my guide / clock which may help you understand what behaviors to look for and what your focus should be for you and your team.

Here is how to read the model. Just like a clock it reads from 12 Midnight clockwise. Start in the center & chose the center quadrant which best describes your current business:

  • Peak: Business is booming and never been better,
  • Shrinking: Business is falling and very…

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