THE 20/88 PLAN

THE 20/88 PLAN

Today is the first official day of my Spring Offensive. I had planned to begin yesterday but a back injury prevented my proceeding.

In conjunction with my Spring Offensive I have developed a new Operational Plan for further building both my Businesses (including my inventions) and Careers (as a fiction writer, songwriter, and poet).

The new plan is what I call the 20/88 Plan.

It covers most all of my efforts during my current Spring Offensive. It is very simple in construction and should be simple in execution, though it might also possibly be somewhat time-consuming in execution, at least to an extent, depending on how events actually transpire.

I developed this plan as a result of my experience as a Contacts Broker and a Consultant. Basically it says this,

“Every month I will submit to 20 potential Agents or Contacts who will be able to help me achieve my ambitions. At the same time I will seek 8 Partners to work with me on various projects.”

Since I am basically pursuing Four Basic Fields of Endeavor, or Four Separate Types of Enterprises for my Spring Offensive that will equal twenty agents, new clients, etc. in each field, and two partners for each enterprise.

Four times twenty in each Field of Endeavor equals 80, plus the overall eight partners (two in each Enterprise) equals eight, and added all together equals 88.

Therefore 20 in each Field plus 8 partners equals 88.

If in the first month I fail to secure at least one agent or client or so forth in any given Field of Endeavour or at least one partner in any given Enterprise then I will just move on to the next list of 20 or 2 that I have prepared until I secure worthwhile, productive, and profitable agents or partners.

These are the actual details of my Current 20/88 Plan.

General Fields of Endeavor:

20 Agents Contacted (for my Writings)

20 Publishers Contacted (for my Poetry, Songs, and Writings)

20 New Clients Contacted (for my Business Enterprises and for Open Door)

20 Capital Partners and Investors Contacted (for my Business Enterprises, my Crowdfunding Projects, and my Design and Inventions Laboratory)

Enterprise Partners:

2 Songwriting Partners (composers primarily, since I am primarily a lyricist)

2 Publishing Partners (for my books and writings)

2 Business Partners

2 Major Capital or Investment Partners

Checklist of Startup Community Ingredients

David Cummings on Startups

Recently I was meeting with a friend talking about our respective startup communities. We covered many of the usual topics and then got to one I hadn’t explicitly discussed before: a checklist of common startup community ingredients. Meaning, when you look at a city, what programs, events, facilities, etc. do you expect to find?

Here’s the start of a checklist of startup community ingredients:

  • Critical mass of entrepreneurs – Entrepreneurs need to be out en masse building companies
  • Entrepreneur-lead initiatives – Entrepreneurs need to lead the community (see the Boulder Thesis)
  • Engineering schools – Both traditional technical universities and more modern code schools are necessary for a steady supply of technical talent
  • Meetup groups – Regular gatherings for sales, marketing, engineering, entrepreneurs, etc.
  • Co-working spaces – Shared desks and conference rooms
  • Furnished office spaces – Private rooms and suites fully furnished for startups
  • Event centers – Large conference centers that are…

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Hacking For Defense In Silicon Valley

Steve Blank

Lead, follow or get the heck out of the way

In peacetime the U.S. military is an immovable and inflexible bureaucracy. In wartime it can adapt and adopt organizational change with startling speed.

BMNT, a new Silicon Valley company, is combining the Lean Methods it learned in combat with the technology expertise and speed of startups.


But first some history…

World War II
In World War II the U.S. government reengineered its approach to building weapons. In a major break from the past, where the military designed all its own weapons, 10,000 scientists and engineers from academia worked in civilian-run weapons labs (most headquartered in universities) in an organization called the Office of Scientific Research and Development (OSRD).

OSRD was tasked to develop military weapons systems and solve military problems but had wide autonomy to determine how to accomplish its tasks and organize its labs. (The weapons were then…

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At this point in my Business Career I am moving more and more back into the fields of Brokerage, primary Contacts Brokering, and Consulting.

Yes, I will still engage in Business and Copy Writing, especially as regards producing my own books and works. I will also still occasionally engage in Business and Copy Writing for some clients, old and new, if the project is interesting and profitable enough.

But more and more lately I feel myself being drawn back into the worlds of Brokerage and Consulting. The same for my company, Open Door.

So my new business emphases will lean more and more heavily towards Contacts Brokerage and towards Consulting, specifically with an aim towards Strategic Business Planning and Growth and Development.

Those will once again be my primary Business Markets.

In addition I will still be pursuing my Careers as an inventor, a fiction writer, and a songwriter.

Contact me if you are interested in pursuing projects of this type.

On Transparency in Pricing

The Daniels Daily Reader

Many entrepreneurs who provide services as opposed to products are faced with the challenge of pricing. Even I have struggled with people working to negotiate prices with me. And you know what I’ve realized? Everyone wants to be paid what they’re worth but most of us (except the true entrepreneur) doesn’t want to pay what a service is actually worth. For example, one of my clients, Vince Jamael, is a professional groomer. When we were in college, Vince was the campus barber. He would charge guys $30 per month and provide unlimited haircuts. At the time, haircuts were going for about $10 and the standard for many men of African descent is to get a haircut once a week. So you’re really saving $10 a month. Not too shabby. But, as Vince got better, the demand for his service increased. Now, if you’ve taken Econ 101 (or ever watched the…

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Inspiration From Across The Category Fence

Ideas, Riffs And (Some) Noise On All Things Marketing. Branded

Quick Read: Sometimes, the best idea for a brand campaign might be just around the corner, albeit with another category. Even when the core of the campaign idea is ‘Originality’. And perhaps rightfully so.

Inspiration from across the category fences is no new news. But that’s no excuse why we should take such instances for granted. Some recent examples of brands taking inspiration from other categories and appropriating them in a way that is relevant to their campaign idea/ brand personality. Virtual High Five (Coke – KLM) In May 2013, Coke had this huge hit campaign that ‘connected’ people from different countries (India – Pakistan) through what it called as ‘Small World Machines’.

Cut to this year (Sep 2014),  KLM gave a reason for Amsterdam and New Yorkers to ‘get connected’ through this Virtual High Five campaign.

As this article says, KLM’s deployment of this idea is clever because…

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How One Dad Teaches His Kids About Entrepreneurship

Late Blooming Entrepreneurs

By Lynne Strang, Late Blooming Entrepreneurs

Malia and Owen Shafer with their taco wagon. Malia and Owen Shafer with their taco wagon.

Paul Shafer knows the exuberance that comes from being a young aspiring entrepreneur.

In college, he invented the “Gum Chum” for storing bubble gum during a meal. The small, capsule-like device had a clip that attached to a plate or glass, keeping the gum nearby until it could be popped back into its owner’s mouth.

While the Gum Chum didn’t turn out to be the next Big Idea, it wasn’t a wasted effort. “It was a good exercise that gave me something creative to do while working on my degree,” said Paul, who now lives in Austin, Texas.

After graduation, he set aside his entrepreneurial aspirations for a sales career that took him to British Airways and Dell, among other places. He and his wife, Kathleen, became the parents of two children, Owen and Malia.

But the entrepreneurial…

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As many of you WordPress Users know by now WordPress has reduced their Classic Editor to an extremely hard to get locate set of complicated linkage maneuvers and basically replaced it with an extremely inferior “new” post editor. This has frustrated and outraged many WordPress Users, and with very good reason, especially since the problem was entirely self-created and would be extremely easy to resolve had WordPress either the foresight or the desire to do so.

But to me this points to any even bigger set of current problems in and with WordPress, those being: their total lack of response to user complaints both with the new editor and with a desire to return to easy access to the Classic Editor (and believe me it’s called Classic for a reason, they seem to be entirely missing their own definitional admissions), their willful attempt to avoid problem-solving (when this would be an extremely easy problem to resolve), and their apparent reliance upon an attempt to woo millennial and younger customers with hipster-huckstering tricks like a slick-looking and streamlined yet vastly inferior posting editor.

None of these things bode well at all for the WordPress Business Model.

WordPress is publicly displaying exactly how you do not run a business. Recently though, in an attempt to persuade WordPress to fully understand the type of business suicide they are committing by pursuing this entirely unnecessary course of action I have been participating in this thread and forum:

If you too are bothered by the inferior nature of the new editor and would like to to see a return to easy user access of the Classic Editor then let your opinion be known.

Here was my first reply to this entirely self-created and easy to resolve fiasco:

For God’s sake this would be so easy to correct. A single line of code that allowed the user to choose by which method and editor he would like to make his or her post.

If this were the marketplace, or a business, the idea of imposing upon your customer, client, or user a choice they find distasteful, inefficient, and functionless would be suicide. And the idea of making your customer, client, or user wade through a large number of entirely pointless steps to correct a “problem” that should have never existed in the first place is utterly ridiculous and juvenile.

There is a certain distasteful arrogance to the modern Geek that borders on a desire to be a petty tyrant. Look ma, I’m powerful! Technology – BOOM!

This is simply a programmer or group of programmers with a month-long hard bone to gnaw, doesn’t matter whether it is infected and full of maggots or not. It’s his to gnaw and tough luck everybody else, get your own maggot-filled bone to gnaw.

In the time it took some code-writer or technician or board-monitor to read this complaint (or any of the other complaints on this easy to resolve matter) some clever code-writer could have devised a simple line of code to install at the top of the editor that allows the user to choose “Classic Editor” as their editor of choice. As a matter of fact a clever or smart code writer who cared about the end-user would do that very thing. Immediately.

Case closed.

This ain’t rocket-science boys and girls.

This is mere psychological and professional pettiness to make a juvenile point.

Bravo Einsteins. Technology – BOOM!!!



Simplistic, yet very sound and useful advice.

Mark Cuban’s 3 fundamental rules for running a business

Mark Cuban is the billionaire investor best known for his roles as a “Shark” and the owner of the Dallas Mavericks.

Throughout his career, he’s made over 120 investments, from large companies like Landmark Theatres to startups on “Shark Tank.”

For all of the businesses he’s been a part of, he’s developed a set of “rules that have been almost infallible,” he writes in his 2013 book “How to Win at the Sport of Business.”

We’ve summarized the three he’s used “religiously.”

1. Understand the difference between adding value and benefiting from a bull market.

In the same way that some stock market investors think they’re geniuses when they keep picking stocks that go up, failing to acknowledge that all stocks are doing the same thing, Cuban says entrepreneurs can fail to recognize that a good deal of their success is due to a fad or trend.

“There is nothing wrong with going along for the ride and making money at it, but it will catch up with you if you lie to yourself and give yourself credit for the ride,” he writes.

Cuban says that he saw this happen with professional sports leagues in the aughts. He says that many team owners became enamored with rising revenues from television rights deals, crediting it to their own “brilliance.” He says, however, that he and his Mavericks partners recognized that revenues were actually rising due to competition among cable and satellite providers. Cuban couldn’t become complacent.

“It’s a bigger challenge to recognize that the bull market may end and our programming needs to be of sufficient value to our customers and viewers for it to maintain or continue to increase in value,” he writes.

2. Win the battles you’re in before moving onto new ones.

Cuban writes that he had a chance to take Landmark Theatres international but that any time spent on developing a global presence was time not spent growing its national presence, and so he decided against it.

“You do not have unlimited time and/or attention,” he writes. “You may work 24 hours a day, but those 24 hours spent winning your core business will pay off far more. It might cost you some longer-term upside, but it will allow you to be the best business you can be.”

3. Don’t drown in opportunity.

“If you are adding new things when your core businesses are struggling rather than facing the challenge, you are either running away or giving up,” Cuban writes. “Rarely is either good for a business.”

Melissa Carbone, president of horror attraction company Ten Thirty One Productions, tells Business Insider that after the $2 million deal she made with Cuban on “Shark Tank” went public, she was flooded with partnership and investment offers, some of which were quite attractive.

Cuban told her to take a step back and not let emotions make her impulsive. She says she still hears Cuban’s voice in her head reminding her, “Don’t drown in opportunity.”

On that Digital India

The Tea Cerebrations

Earlier this year, I stumbled across some news. It was about Kerala becoming the first one hundred percent digital state, and the first of that kind in India by April 2015. All government offices were to be connected by the internet, and the programme has been going forward at a very good pace. Kerala Chief Minister, Oommen Chandy had already talked about the same in 2012.

It is not just about Kerala, as Digital India is a fine initiative from Government of India which makes sure that things get a lot easier with the various departments. There will be easier access for the common man and the paper usage will be reduced a lot. It has never been known to be easy with government offices, but this is surely going to change that. With complete digitalization, the procedures will get a lot less difficult.


Do you remember those days when…

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10 Steps to Take Your Invention Product to Market


10 Steps to Take Your Invention Product to Market 10 Steps to Take Your Invention Product to Market

In the article below, there are 10 key steps that inventors can use with product Development Company to take their invention from concept to market.

1) Having a confidentiality/Non-disclosure agreement

Remember that if your invention is not patented and is in the patent pending status, it will always be wise to get signed a non-disclosure/confidentiality agreement. Choose how much details you want to divulge or put out to the product development company with which you are interested in working with.

2) Send your product concept to the product development and marketing company

It is only you who has to decide and finalize the right product development company for your invention. Choose from the connections they are having with large box retail stores or large manufacturing companies. For instance, if you have a household item related idea, then opt for a company…

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3 Helpful Tips for Invention Patents


3 Helpful Tips for Invention Patents 3 Helpful Tips for Invention Patents

Innovations or inventions are helpful for all of us. They prove helpful to millions of people, allowing them to work easier and live better. Whether the invention is related to any medical device or some other type of personal, business, or lifestyle invention, you must first of all have it patented to keep it protected from the infringers or unscrupulous people. In order to keep an invention safe and sound, there are some necessary steps that must be taken to ensure its full-proof protection.

In the article below, I have put forth three helpful tips that must be determined before, during and after applying for your patent application.

Search existing patents

Remember that it is very painful and frustrating when the United States Patent Office (USPTO) rejects an invention patent application. It takes a lot of time and money to file for a patent…

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Importance of Prototype Makers


Importance of Prototype Makers Importance of Prototype Makers

Prototypes are commonly known as test machines. And today they are built for almost all new machines. The main purpose of a prototype development is to demonstrate the qualities of an invention to the stakeholders and clients. These people are conversant with the fact that the prototype is just an incomplete replica of the end product, and is developed simply to display the possible features of the end product. In brief, an idea without prototype is nothing but an idea.

Since prototyping is closely related to product development, there exist several prototype makers or developers who claim to have carved a niche in this process. Every year, there are thousands of new products made available in the marketplace. Each of them has to undergo several stages of their process for the large-scale distribution. Since there are a number of drawbacks to be sorted out at the…

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Inventing Basics: Search, Prototype, Validate


New inventors often say to me, “I have an idea I think is great, now what do I do?”

My most succinct answer is to do the following:

  1. Search:, retail and online stores, catalogs
  2. Prototypes: Begin building prototypes of your invention
  3. Validate: Market test in as many ways as you can do on your budget

Perhaps the biggest mistake made by new inventors is they spend very little time doing any of the three steps described above and focus instead upon immediately filing for a patent. Huge mistake.

Let’s look at the above three steps in a bit more detail.


According to, for the first time ever in 2014 over 300,000 utility patents were issued in the US in 2014 and there are over 8 million total issued patents. In 2014 there were over 600,000 US patent applications with estimates of over 1,000,000 total…

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Make Patent Search for Your Idea Protection


Make Patent Search for Your Idea Protection Make Patent Search for Your Idea Protection

So you believe your idea is great and it will definitely fetch a lot of dimes for you then hold on just for a few minutes. Have you determined the novelty, originality, uniqueness and non-obviousness of your idea? How do you know that your idea is patent-worthy? Don’t forget that if there is no prior publication or prior art available of your idea, it does not mean that there is no similar idea available in the market. Hence, to make sure of all the above said traits that your idea must have, it is important that you carry out a patent search through the available tools and sources.

Make a Patent Search

Making a patent search is a very critical part of the patent process if you want to save your idea patent from rejection. The more thoroughly you carry out a patent…

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House Passes $3.8 Trillion Spending Plan

pundit from another planet

Featured Image -- 66058

The House on Wednesday approved a $3.8 trillion spending plan for fiscal 2016 that balances the budget in a decade, reforms Medicare and Medicaid, and eliminates Obamacare.

The resolution passed by a vote of 228 to 199, and over the objections of some conservatives who opposed additional defense money because it would increase funding for a special defense spending account that does not require reductions elsewhere in the budget.

Lawmakers passed the budget after hours of debate on a half-dozen spending plans, three from Democrats and three from Republicans.

“A budget is a vision of the future and Republicans are making our vision very clear,” House Majority LeaderKevin McCarthy, R-Calif., said.


The GOP gave their rank and file the choice of voting for a budget blueprint that did not boost defense spending.

But that measure had little chance of passing because 77 defense-minded Republicans, citing the threat of…

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I was charging my cell phone just now when I was struck with a great idea regarding the eventual miniaturization of things like quantum computing.

A charger and switch filter which doesn’t just charge your phone but does things likes control the flow of electrons so tightly that you can even arrange how the spins align on the battery or circuits to achieve things like spintronically aligned quantum computing and the room temperature mimicry of superconductivity.

Functions might be practically unlimited based on exactly how we could devise and design the actual control elements.


Fascinating. And somewhat ironic considering the state of, or the lack of a true state of, our modern culture. Oh well, it’s just the way The Markets work nowadays I reckon.


Brands swoop in to buy .porn and .sucks before the trolls do

By Hope King @lisahopeking

smartphone iphone xxx jc Anyone can buy a .porn, and .sucks website starting June 1st. Brands are trying to buy them up to protect their image.

Anyone can buy a .porn, and .sucks website starting June 1st, so brands are trying to scoop them up before the Internet trolls do.

In 2011, the nonprofit Internet Corporation for Assigned Names and Numbers decided to expand the number of generic top-level domains, or gTLDs, such as .com and .net. There were 22 at that time and now there are over 547 new gTLDs on the Web, with new suffixes released every month.

Before June 1, a select group of people and companies, including trademarked brands, are getting first dibs on some of the more controversial domains. During this so-called “Sunrise period,” which is mandated by ICANN, some brands have already taken advantage.

For example, Microsoft has already registered and, acording to Stuart Lawley, CEO of ICM Registry, which operates the .porn and .adult top-level domains. The same goes for and

After June 1, it’s a .sucks and .porn free-for-all.

“It’s first to the buzzer [then],” said Lawley.

ICANN claims that its program to expand gTLDs will be beneficial for all Internet users, because descriptive domains, such as .healthcare, .deals, and .amsterdam, help ensure Web users arrive at their intended destination. They can also provide businesses more unique addresses to set up shop.

Some, however, like .porn and .adult, pose a different set of marketing issues.

“At the end of the day, a TLD is really a brand,” said Steve Miholovich, SVP of marketing at Safenames, a domain registrar and advisory firm for websites.

Not all of Safenames’ customers are eager to buy Web properties to protect their brand image. Some are very against the idea of owning a website with a not-safe-for-work extension, according to Miholovich.

Corporations don’t like to be associated with anything that’s really negative, he explained — even if that means their brand name could be set up on a domain like .sucks.

“They want positive images — they want positive messages. They’re not going to turn [.sucks] into a positive,” Miholovich said.
taylor swift This is why Taylor Swift bought

However, companies may want to consider buying property on a negative or R-rated domain if they want to prevent it from being bought and used by someone else.

Miholovich suggests companies look at all the brands they own to determine which ones are the most important, and which ones need most brand protection.

Consumers who are worried about seeing their names on an adult-content gTLD have fewer options.

“People who have bad intentions are going to do what they’re going to do and there’s nothing to prevent that,” Miholovich said.

Those who want to be proactive can keep an eye on all of the savory and unsavory new gTLDs being released and applied for on ICANN’s website.

But even if people are uncomfortable with the idea that there may be a .porn or .adult site associated with their names, at least they know the nature of the content on the site.

“To me it’s very responsible,” Miholovich said.

He added that another benefit to having more descriptive domains is greater parental control over which websites their children visit. Blocking isn’t always as easy for .com adult content sites.


My opinion is that it depends entirely upon the methodologies you employ and the sites you target. As is the case with most anything you do in life.

Is Reposting Blog Content On LinkedIn Pulse, Medium, and Other Sites a Good Idea?

Is Reposting Blog Content a Good Idea

I’ve been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort.

While the benefit seems obvious (more eyeballs on your content) there’s a big cost—the precious time it takes to create content.

Compared to guest posting on other sites, LinkedIn and Medium use “no follow” links so there’s no link building SEO benefit. The benefit is purely exposure, awareness, and branding. And those are fleeting benefits, unlike the long-term benefits of creating content on your own site.

So what about reposting blog content? It would certainly be more time efficient, but are there drawbacks to that?

When I saw this post on Quicksprout confirming that you shouldn’t repost your content, I shelved the idea. My time would be better spent on guest posting where I could also increase exposure and get links back to my site.

But then I saw Andy Crestodina (one of my favorite bloggers) post the same article I had already read on his blog.

I never walk away from reading his posts without learning something new. So I had to get his take. I was confident he’d have the answers to my burning questions. And he did.

Below is an interview I did with Andy to pick his brain on the pros and cons of reposting blog content.

Chime in to the comments if you have any of your own questions.

Q: What are the benefits of reposting your blog content (verbatim) on sites like LinkedIn, Medium, Forbes, Entrepreneur, Inc, etc?


Reach. The idea behind copying and pasting an article into another location is simply to make it more visible to a broader audience. It’s a brand builder and it works. But there are a lot of things that it doesn’t do…

  • Drive traffic to your site (well, it might send a few referral visits if you have internal links
  • Help with your search engine rankings (Google knows that this is the same article you already posted)

So if your goal is branding, but not traffic, the benefits are real.

Q: Ok, we can’t expect it to help our organic traffic, but can it hurt it? In other words, is it bad for SEO to repost an exact replica of your blog content elsewhere?


It’s duplicate content, but I actually don’t think it will hurt your search rankings. It’s only a problem if the two versions go live at almost the same time. You want to have the original version on your site to be live for a few days or a week before posting it someplace else. This let’s Google know where the original is and avoids confusion.

Although “duplicate content” is a fairly new buzzword, it’s something that Google has been dealing with since the beginning. Trust me. They don’t get confused easily and I have seen VERY few examples of actual penalties. It’s not that easy to raise flags at Google.

Still, it’s a bit lazy to just hit ctrl+c and ctrl+v. It’s far better to add value and give the article a rewrite. One great way to do this is to write the “evil twin” of the original article. This was one of the tips in our recent What to Blog About article. Here’s how it works.

If the original post on your site was a how to post listing best practices, you can easily write it from the other perspective, explaining what not to do, or worst practices. Although the research and recommendations are almost the same, it will feel original.

Suppose you’re a dog trainer, writing a post about puppies. Here’s an example of a how-to original post, and an “evil twin” that could be posted elsewhere. Same article, different angle.

Evil twin posts help you avoid duplicate content when reposting blog content

The more effort you put in, the more ethical and effective it is.

Q: What if your article on LinkedIn, Forbes, or wherever starts getting a bunch of inbound links and social media buzz. Wouldn’t that be selling yourself short if the larger publication you republished on starts getting all the link juice and social shares instead of your original post?


Yes, it would.

It would be a sad thing if the copied version got all the links and shares. But if this happens, don’t feel too bad about it. You already tried posting it on your site and it didn’t win those links, so you really didn’t lose anything. And hopefully, some of the sharing led to a social media benefit for you. Remember, this is more about branding and awareness than measurable Analytics.

If you want to get value from the social media buzz, put the URL into Topsy, see which influential people shared it and go thank them. Since they liked your article, they’re likely to be gracious and follow you back.

Q: Do you think it’s a good idea to republish all of your blog posts, or just a select few? When should you not republish your blog posts on other sites?


It doesn’t hurt to republish them all, as long as everything is published in a place where the topic matches the audience. For example, articles with broad-based business advice are good for LinkedIn. Articles with narrow niche topics may do well on Medium.

Don’t just push everything out everywhere. Make it fit. As always, web marketing is a test of empathy.

Q: How do you go about getting your content republished on publications like Forbes, Inc, and Entrepreneur? I believe LinkedIn and Medium are self-service type of platforms? For the larger publications, what’s the best way to get your foot in the door?


There is a two word answer to this question: influencer marketing. There are specific people who have control over the content on these websites. They will post your content (new or old) when they decide they like it and they trust you. So the trick is to impress them with your work and your character.

There are a hundred little steps that lead to these outcomes. First, you’ll need to have a nice body of work on your own site so that once you do get their attention, they’ll take a look at your content and be impressed. Now, we just need to get them to notice us.

Here are a hundred steps that you can take on the path toward getting the attention of a blog editor using social media. It really helps if you’ve taken the time to build up a credible following of your own. Each of these makes you slightly more visible. Some of these make them a bit grateful. They are all about networking and relationship building.

ProTip: This influencer marketing tactic works just as well for journalists, podcasters, event directors and any other influencer who makes content and has an audience they can share with you.

  1. Follow the editor on Twitter
  2. Retweet the editor
  3. Subscribe to their content
  4. Mention them in a Tweet
  5. Follow them on Quora, Instagram or other social network
  6. Comment on their content
  7. Like their comments (Google+, LiveFyre, Disqus)
  8. Add them to a Google+ Circle
  9. Friend on Facebook
  10. Like their content on Facebook
  11. Connect with them on LinkedIn
  12. Mention them in your content
  13. Email them, inviting them to a quick video chat
  14. Invite them to participate in an email interview for your website (this tactic is highly effective!)
  15. Call them on the phone, Skype or Google+ Hangout
  16. Meet in person if possible!

Once you’ve built a real connection, it’s time to pitch. Send them a concise, sensitive email that positions your article in a way that aligns with the goals of their readers. Remember, blog editors care most about the interests of their readers. If that’s also your top concern, the pitch should go well…


Thanks Andy! The verdict is finally in. I’ll try reposting blog content on LinkedIn, starting with this post 🙂

Readers…Any more questions out there for Andy?

A wannabe entrepreneur – Missing the Boat – Premature death


missing the boat-02

“Knowledge is important, but action is more important” – Now a days we are learning about entrepreneurship. I want to be an entrepreneur. Since last few years I have made my mind to be an entrepreneur. On April 16, 2014 one idea comes up in my mind to solve some basic issue which we are facing in our regular days.

And thought process started what I can do, how can I proceed. I started scaling down my thought on paper and then converted into the presentation. Then I also created a presentation for same because I am a faculty of entrepreneur, I know what were the points required to be cover for giving the pitch in front of others, we can say in front of incubators, angel investors. I was looking for seed funding and also technology support.

In all this process three months because I was busy with my…

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Stop before start – Startup lessons learned!

J talks - Learn the latest tech

I have gone through several experiences and ups and downs in my career. One was launching a startup which had a significant impact and reason for me to write this post to share the lessons learned and why we should stop on a starting line for a moment before we run.

Starting line

It was a long day back in February 2014. I was looking at the ecommerce industry of Pakistan and was surprised and happy at the same time that Pakistan ecommerce industry has been growing rapidly in past few years. Payment method was the biggest hurdle in Pakistan for the ecommerce industry and after the introduction of Cash On Delivery (COD) ecommerce market grew exponentially. Logistics companies like TCS, Leopard, and other played a significant role by offering COD services to businesses that eases the operation of shipping and payment for local businesses. That was the aha moment for me and…

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#Anonymous vs #ISIS: the ongoing skirmishes of #OpISIS

The Cryptosphere

Anonymous OpISIS via  @lexinerus on Twitter Anonymous OpISIS via @lexinerus on Twitter

In the realm of social media wars, some are more fraught than others. There are the inevitable, tiresome third-glass-of-Malbec Friday night spats, and then there are the ones where lives, and possibly immortal souls, are at stake.

Anonymous is expert in both.

For months now, Anonymous has been doing what it does best. Not hacking. Not DDoSing to take websites offline. Nope. What they do best is hunt people, find those people, and taking them out, whatever it takes. And now they are after ISIS.

ISIS has done much of their recruiting work through social media channels: Facebook and Twitter, as well as more esoteric platforms. They use social media, particularly Twitter, as a propaganda tool and on this front they are considerably in advance of NATO and other Western forces, who tend to view such use as more of a risk than an advantage…

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5 Human Capitals to Achieve Your Career Potential and Live a Meaningful Life


I’ve always thought that the development of Human Capital, in both the subjective sense (personal achievement) and in the objective sense (corporate and team achievement) to be every bit as important as financial and monetary success. And Truth be told much of one’s financial and monetary success will be directly linked to one’s mastery of one’s Human Capital and Capability and Capacities, regardless of whether those three Human C’s be internal or external, or both.

So I found this article to be excellent and instructive in these matters. A well done and well-reasoned piece of Work.

Dan DeMaioNewton's Blog

When you look at your bank statement you see how much financial capital or money you have.  This is only one form of capital that you possess.  There are four other human capitals that everyone possesses that are essential, but are commonly underdeveloped and underutilized.  Understanding them and your ability to transfer one capital into another can help you achieve your career potential and live a meaningful life.

The Five Human Capitals:

  1. Knowledge/Skills Capital
  2. Creative Capital
  3. Financial Capital
  4. Service Capital
  5. Relationship Capital

Investing your life’s energy – your time, attention, contemplation, effort, and development of these five are critical for success in a 21st century marketplace.

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