FremantleMedia is already active in the China market, having licensed such formats as Got Talent, Idol, The X Factor, Take Me Out and Family Feud to local broadcasters. Under a new partnership with media giants Shanghai Media Group and China Media Capital, the company will dig in further, creating and developing content specifically earmarked for the Middle Kingdom and destined for SMG’s Dragon TV and BesTV platforms. FremantleMedia International will handle worldwide distribution of the content that emerges from the joint venture.
Based in Shanghai, the team will include what the partners say are “international experts,” along with local producers, to draw on Fremantle’s creative strengths. Stories will focus on Chinese values and tastes blended with Western structure and creativity.
The Chinese television market is growing rapidly and “the value of premium content is being created and manifested with unprecedented enthusiasmn,” says CMC founding chairman Ruigang Li…
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