Transmitting Persuasive Messages

Mayr's Organizational Management

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(Originally posted –  October 2014)

The main objective of a persuasive argument is a successful outcome. In his book, Organizational Behavior, Donald Baack suggests that persuasion is used to urge, influence, or convince an individual(s) thoughts or actions.  In order for a persuasive transmission to be effective and positive however, the transmitter should have knowledge of the receiving audience, identify the messenger’s objectives as well as the objectives of the recipient, present persuasive evidence, keep the argument simple, listen carefully to objectives and responses, and keep personal emotions under control (Baack, 2012). That is a lot of information to absorb, but very effective for individuals that find themselves in a situation that requires the implementation of communicating a persuasive message.

boss employee

Communication, whether persuasive or not, and how one communicates that message to a manager, peer, or subordinate, highly depends on the situation and the relationship between each individual. Obviously…

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