A chance meeting happened in the crowded courtyard restaurant of an Italian palace where a man waiting for his tab allowed us to share his table.
We spoke. The man is an architect. We both had watched the show “Grand Designs.” I told him of my grandfather, who was the first municipal architect of Tel Aviv. When he asked about my work, I explained “people ask to speak with me.”
Without further prompt, he told me that he wanted to take his business to the next level and we exchanged contact information.
How am I to frame the conversation we just agreed to have? I see framing it as my responsibility given that he has already asked his question.
Here, then, is the first step of taking your business to the next level.
Typically when a client asks for help moving up to the next level, they are thinking of…
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