Gartner says a widening gap is forming between organisations already undertaking digital business initiatives versus those only in the planning stage.
A recent Gartner survey found that 32 per cent of leaders at organisations with $250 million or more in annual revenue says they have a business that is a digital business, up from 22 per cent in the same survey last year. Gartner says it fielded 304 surveys in the US, UK, Germany and Australia between May and June 2015, as part of its 2015 Digital Business Survey of IT, Business and Marketing Executives, in order to understand how businesses and institutions take in, identify and exploit the new opportunities that digital business represents.
“The survey results underlined how digital business leaders are more likely than others to focus on design and the creation of new digital business moments,” says Jorge Lopez, vice president and distinguished analyst at Gartner.
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