On Points Of View

Ideas, Riffs And (Some) Noise On All Things Marketing. Branded

Quick Read: Some businesses thrive by driving a singular POV regarding their offering amongst their target audience. And there are some that take pride in celebrating multiple POVs regarding theirs. 

Some elite restaurants in Japan areichigen-san okotowari (first-time customers not allowed), meaning a regular customer has to introduce you before you can make a reservation.

The genius of this system is that it ensures that you buy yourself into a singular and a specific POV about its food, experience and its clientele if you want to be able to get a reservation at the restaurant.

Almost by definition.

And the story continues. One customer at a time.

It works because the ichigen-san okotowari system ensures that a single consistent POV gets bought into, replicated and passed on.

Meanwhile elsewhere..

A recent print campaign by Shutterstock made it to the shortlist of Clio Awards 2015 under the Print category.

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