Building the Foundation for a SWOT Analysis


Three of us professors were standing at the podium and discussing plans for the next segment of the session. One of our students came up to us and asked a clarifying question about her team’s approach. She shared that her team had decided to start by working separately to organize their SWOT Analysis and  wanted to ensure they were on the right track. When they came back together and compared notes, they observed that their SWOT Analyses were organized similarly.

One takeaway from this discussion was that it is important to identify the author’s assumptions and point of view as one is designing a SWOT Analysis and be prepared to supply supporting evidence as a backup. Professor Belcher shared the example that some people may consider Dayton’s proximity to larger metropolitan areas such as Cincinnati and Cleveland to be a potential weakness while others may consider it to be a…

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