Journalists & publicists

david shaw words

With a rising number of PR practitioners and with print media under pressure, the tension between journalists and publicists has never been worse. Is there a way to improve relationships?

The fragile peace that exists between journalists and publicists is well known and well documented. Tales of stupidity, the irritable and the irritating seem to consistently emerge, threatening to challenge the uneasy working relationships between flacks and hacks.

“Journalism is printing what someone else does not want printed: everything else is public relations.” – George Orwell

I am sympathetic to both sides, having worked as both journalist (for a bit) and publicist (for longer) I have seen both highly unreasonable and sometimes questionable journalistic practices and of course, some truly awful, half-baked stupidity from publicists.

Part of the problem is in the extraordinary growth in the number of publicists and not just publicists in the circle of film, celebrities, television, publicity but in the harder…

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