Traditional TV ratings for the Rio Olympics fell from four years ago, particularly among young viewers. But NBCUniversal, a unit of Comcast Corp., has maintained those ratings only tell part of the story, since this year’s event also aired on cable networks in primetime and all content was available to stream live.
According to NBCU:
- Nearly 50 million viewers streamed 3.4 billion minutes across the web and on mobile and connected devices
- More than half of streamers under the age of 35.
- Almost 200 million viewers in aggregate who watched the Games across NBCU’s TV networks during the 17 days of coverage.
- Averaged 3.6 million viewers age 18 to 34 in primetime on NBC
- Young viewers down more than 30% from the 2012 Summer Games in London
- Advertisers committed to spend more than $1.2 billion on commercials in advance of the Games, with another $30 million flowing in during…
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Written by Millionaire’s Digest Team Member: Donatella Petitti
Founder & Owner of:Ciao Donatella
Millionaire’s Digest Team, Contributor, Blogging and Successful Living Writer
You may not notice the things that are holding you back from being a great blogger and you would be quiet surprised as to what they are!
Misconception #7: You Need To Have A Narrowed Down Niche
Think of your blog like yourself, are you just one thing? NO! So why should your blog be? We can like many things such as sports, photography, writing, reading, beauty or fashion all at once so why can’t our blog be like that? Now for some bloggers it may be a bit more important to stay true to the niche, but at the end of the day write what you would like to write about and your readers will read it. Pick a niche for your blog but don’t feel restricted, weekly…
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I often spend time here talking about business or mindset type of stuff. But this is about a voice over journey, so I do like to pass along some lessons I learn about the art of voice over.
This came from the weekly online voice over workouts I do and it related to a common question that you get when taking classes or even doing workouts: “Who are you talking to?”
This happened in my classes all the time. A good coach can tell the difference between you just reading the words off the page and coming across like you’re having a conversation with someone. So if you did a read and the coach asked, “Who were you talking to?”, it was non-subtle code for, “That wasn’t a good read.”
The answer needed to be a very specific person who needed to hear the message of the script. And that person usually couldn’t…
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Here are two surprising facts. First, the average American estimates that over 25% of the U.S. federal budget goes to foreign aid. That is wildly off. It is actually only 1% of the federal budget, or $35 billion for all nonmilitary assistance. Second fact: just 1% of that 1% goes toward promoting entrepreneurship.
Why is that surprising? Because entrepreneurship reliably generates jobs, and joblessness — especially among young people or failing states – is probably one of the most significant root causes of the unrest and extremism vexing American foreign policy and threatening American security today.
My research into entrepreneurship’s role in job creation, my professional life as an entrepreneur and investor, and my experience as a one-time government official have led me to one conclusion: Entrepreneurship can solve big problems, but our government has not adequately leveraged this American-as-apple-pie tool in its foreign policy.
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Written by Millionaire’s Digest Team Member: Rashida Carter
Founder & Owner of:The Randomness that is WE
Millionaire’s Digest Team, Contributor, Family & Life Writer
When you reach societal success are you really successful? Or do you reach success when you define what success is for yourself and when you reach that goal?
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Reputation management startup BrandYourself has raised another $2 million. It’s been two years since the company raised $3.3 million in Series A funding. Since then, co-founder and CEO Patrick Ambron said BrandYourself has grown to an 80-person team, and it’s become profitable. (Ambron also pitched BrandYourself on Shark Tank last year, though he ended up turning…
As athletes fight for a spot on the Olympic podium, another battle is also raging along the margins. Companies worldwide will be competing for attention at Rio over the next few days. Already, brands such as Coca-Cola ko , Visa v , and Samsung have been deploying ads, rolling out athlete sponsorships, and planting their…
You’ve never experienced Windows until you’ve strapped on a virtual reality headset, opened Excel in a virtual world, and watch as charts and tables open like flowers in front of you. A startup, Envelop, plans to introduce software to the general public on Friday that converts users’ Microsoft msft Windows operating systems into a version…
By Mike Wall, Space.com Senior Writer | August 3, 2016 09:25am ET
For the first time ever, a private company has permission to land on the moon.
The U.S. government has officially approved the planned 2017 robotic lunar landing of Florida-based Moon Express, which aims to fly commercial missions to Earth’s nearest neighbor and help exploit its resources, company representatives announced today (Aug. 3).
“This is not only a milestone, but really a threshold for the entire commercial space industry,” Moon Express co-founder and CEO Bob Richards told Space.com. [Images: Moon Express’ Private Lunar Lander]
Previously, companies had been able to operate only on or around Earth. The new approval, while exclusive to Moon Express, could therefore serve as an important regulatory guide for deep-space commercial activity in general, Richards said.
“Nobody’s had a deep-sea voyage yet. We’re still charting those waters,” he said. “Somebody had to be first.”
Moon Express submitted an application to the U.S. Federal Aviation Administration (FAA) on April 8. The document then made its way through the U.S. State Department, the U.S. Department of Defense, NASA, the National Oceanic and Atmospheric Administration, and the Federal Communications Commission, Richards said.
The interagency approval process “took some time, not because anybody was against or averse to this,” he said. “It’s just that we asked questions that had never been asked before, and that had to be addressed and worked out.”
Moon Express can now focus exclusively on the financial and technical challenges of the 2017 moon mission, which will begin with the launch of the company’s MX-1 lander atop a Rocket Lab Electron booster. (Moon Express signed a multilaunch deal with Rocket Lab last year.)
The main goal of the maiden launch is to test out the MX-1’s performance and capability on the lunar surface. Moon Express representatives also hope to win the Google Lunar X-Prize, a $30 million competition to land a privately funded robotic vehicle on the moon by the end of 2017.
The first team to pull off this landing — and get the vehicle to move at least 1,640 feet (500 meters) on the lunar surface, and beam high-definition video and photos back to Earth — will win the $20 million grand prize. (The second team to achieve all of this gets $5 million, and another $5 million is available for meeting other milestones. At the moment, 16 teams remain in the running.)
“We’re still shooting for the end of 2017,” Richards said of the maiden MX-1 moon mission. “A lot has to go right, but at least we have a shot at our moon shot, given this regulatory approval.”
If all goes according to plan, future Moon Express missions will help assess, extract and exploit lunar resources such as water ice, helping to launch a new era in space exploration, company representatives have said.
“Space travel is our only path forward to ensure our survival and create a limitless future for our children,” Moon Express co-founder and Chairman Naveen Jain said in a statement today. “In the immediate future, we envision bringing precious resources, metals and moon rocks back to Earth. In 15 years, the moon will be an important part of Earth’s economy, and potentially our second home.”
It feels like everyone was just preparing for the Christmas rush; but—surprise—we’re already over the hump in 2016 and headed toward the holidays once again.
Along the way we’ve noticed a few key retail trends popping up. Take a look at these recent developments to see how you can adjust for success in the second half of the year.
A decline in high-end sales
In what Morgan Stanley analysts are calling a ‘High-end Recession’, retailers who set their sights on wealthier consumers might be in for a challenge. Several key high-end retailers have reported a recent dip in sales. Nordstrom recently noticed that their ‘off-price’ brand, Nordstrom Rack, is performing better than its higher-end counterpart.
Restoration Hardware is also having some issues in the high-end space, with shares dropping 23 percent at the beginning of the year. What’s more, they’re finding that largely discounted sales aren’t doing the trick to…
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The MPW Insiders Network is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: What’s your best piece of advice for someone looking to change career paths? 586 more words
So what’s the secret to making something go viral? It starts with making something that people have no choice but to care about.
Something both so personal, but simultaneously so universal and human that not sharing it would seem selfish or “out of whack.”
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Speedtest has released its mid-year broadband speeds report, and there’s actually quite a bit of good news in there. Speeds are steadily increasing despite machinations within the industry, and in fact the average in the U.S. just went north of 50 megabits for the first time ever. Read More
Written by Millionaire’s Digest Staff Member: Nathan Ferreira
-Contributor, Weight Lifter & Bodybuilder, Health & Fitness Trainer, Founder & Owner of Ferreirafitness
I currently work at a nutrition store in Massachusetts and its amazing to see how ill-informed people are regarding nutrition. I have been here for 3 years and the number one question I get is “How do I lose weight? Especially in the stomach area.”
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The official blog of crowdfunding platform Patreon offers tips, advice, and inspiration for creators of all stripes.
Imagine you are stopped by a policeman in your sports car on a smallish, two-lane back road just outside of Sun Valley, Idaho. Rather than scold you, though, the officer smiles and gives a “thumbs up.” You respond by lighting up the tires and screaming up a hill into a […]
When actress and model Kiko Mizuhara apologized to China in an online video last month after Chinese netizens dug up material casting her as a Japanese nationalist with anti-China sentiments., the news probably rolled more eyes than eased consciences. Such a parade of performing artists, media outlets and major companies […]
Elizabeth Holmes, CEO of embattled blood testing company Theranos, had promised to share information about her controversial diagnostics technology during a highly anticipated appearance at a medical conference on Monday. Instead, she went in an entirely different direction. Rather than address the many regulatory and accuracy concerns about Theranos’ Edison blood testing machine, Holmes pitched…