Traditional TV ratings for the Rio Olympics fell from four years ago, particularly among young viewers. But NBCUniversal, a unit of Comcast Corp., has maintained those ratings only tell part of the story, since this year’s event also aired on cable networks in primetime and all content was available to stream live.
According to NBCU:
- Nearly 50 million viewers streamed 3.4 billion minutes across the web and on mobile and connected devices
- More than half of streamers under the age of 35.
- Almost 200 million viewers in aggregate who watched the Games across NBCU’s TV networks during the 17 days of coverage.
- Averaged 3.6 million viewers age 18 to 34 in primetime on NBC
- Young viewers down more than 30% from the 2012 Summer Games in London
- Advertisers committed to spend more than $1.2 billion on commercials in advance of the Games, with another $30 million flowing in during…
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