The Power of Crowdsourcing

Delivering value in the digital age

The new pool of cheap labor: everyday people using their spare cycles to create content, solve problems, even do corporate R&D.

                                                                             —By Jeff Howe

What is crowdsourcing? In 2005, this term was coined; and in 2006, the definition has been published by Jeff Howe for the first time. After that, in global, crowdsourcing has been explored and applied by enterprises when they want to solve some certain problem effectively. Until now, it is still in adoption phrase.

To understand crowdsourcing well, we have to mention community, which is more familiar to us. Nowadays, the relationship between customer and brand becomes more and more intimate; and communities is helpful to enhance it. No…

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