A GRAVE AND SUPERSTITIOUS ERROR

It is a grave and superstitious error to consistently draw out universal truths from circumstantial observations. Yet it is a common practice of modern men.

from The Business, Career, and Work of Man

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THE TIME SUCK

I know that we are only two days in but so far this entire week has already been or will be meetings, taking people places, talking to investors, research, reorganization, testing processes, and travel.

I know that technically all of these things are productive, but it doesn’t feel very productive to me. It feels like I’ve already blown the entire week due to the time suck.

I just want to work uninterrupted.

I sometimes wish there were ten of me that I could delegate mundane tasks like travel to these other selves while I just worked. Usually that’s all I really want to do… just the Real Work.

WHOEVER WISHES

“Whoever wishes to live in sanctity, may he live according to the true laws of commerce and finance.”

Babylonian Talmud

THE ESSENTIAL WORK METHOD

THE ESSENTIAL WORK METHOD

I have been experimenting with a new way of Working that is succeeding quite well. I have narrowed down all of the really important things I do every Work Day plus on my 3 Sabbaths and reduced them to 4 (or less) Essential Items. I therefore get up every day and do these 4 Essential Items every day first thing.

Then, and only after these 4 Essential Items are done do I go on to the rest of my schedule and whatever else I have to do. This assures I do the most Essential things first and foremost without excuse or interruption or interference.

This system has worked out extremely well for me… I highly recommend it. This is my Personal System (below). Of course develop one of your own to cover what is most essential to achieve for you.

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DAILY AND WEEKLY ESSENTIAL THINGS

Monday

Blog
Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Writing Submissions

Tuesday

Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Gaming Project
Business Submissions

Wednesday

Site Commenting and Sharing
Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Invention Submissions

Thursday

Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Songwriting and Composing and Poetry
Songwriting Submissions

Friday

Blog
Idea and Invention and Investment Generation and Mental Sabbath
Meetings and Networking and Travel and Field Trips

Saturday

Sharing and Reblogging
Recreation and Psychological Sabbath and Rest

Sunday

Spiritual Sabbath and Church
Prayer, Study Bible, and Theurgy and Thaumaturgy
Rest

CONFIDENCE – BRAINSTORM

8 Ways to Boost Your Confidence

8 Ways to Boost Your Confidence
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SEPTEMBER 16, 2015

Successful people often exude confidence—it’s obvious that they believe in themselves and what they’re doing. It isn’t their success that makes them confident, however. The confidence was there first.

Think about it:

  1. Doubt breeds doubt. Why would anyone believe in you, your ideas, or your abilities if you didn’t believe in them yourself?
  2. It takes confidence to reach for new challenges. People who are fearful or insecure tend to stay within their comfort zones. But comfort zones rarely expand on their own. That’s why people who lack confidence get stuck in dead-end jobs and let valuable opportunities pass them by.
  3. Unconfident people often feel at the mercy of external circumstances. Successful people aren’t deterred by obstacles, which is how they rise up in the first place.

No one is stopping you from what you want to accomplish but yourself. It’s time to remove that barrier of self-doubt.

Related: 7 Challenges Successful People Overcome

Confidence is a crucial building block in a successful career, and embracing it fully will take you places you never thought possible. With proper guidance and hard work, anyone can become more confident. Once you pass a certain point, you’ll feel it from the inside.

Here are eight bulletproof strategies to get you there.

1. Take an honest look at yourself.

Johnny Unitas said, “There is a difference between conceit and confidence. Conceit is bragging about yourself. Confidence means you believe you can get the job done.” In other words, confidence is earnedthrough hard work, and confident people are self-aware. When your confidence exceeds your abilities, you’ve crossed the line into arrogance. You need to know the difference.

True confidence is firmly planted in reality. To grow your confidence, it’s important to do an honest and accurate self-assessment of your abilities. If there are weaknesses in your skill set, make plans for strengthening these skills and find ways to minimize their negative impact. Ignoring your weaknesses or pretending they’re strengths won’t make them go away. Likewise, having a clear understanding of your strengths enables you to shake off some of the more groundless feedback and criticism you can get in a busy, competitive work environment—and that builds confidence.

2. Say no.

Research conducted at the University of California in San Francisco showed that the more difficulty that you have saying no, the more likely you are to experience stress, burnout, and even depression, all of which erode confidence. Confident people know that saying no is healthy, and they have the self-esteem to make their nos clear. When it’s time to say no, confident people avoid phrases such as “I don’t think I can” or “I’m not certain.” They say no with confidence because they know that saying no to a new commitment honors their existing commitments and gives them the opportunity to successfully fulfill them.

3. Get right with your boss.

A troubled relationship with the boss can destroy even the most talented person’s confidence. It’s hard to be confident when your boss is constantly criticizing you or undermining your contributions. Try to identify where the relationship went wrong and decide whether there’s anything you can do to get things back on track. If the relationship is truly unsalvageable, it may be time to move on to something else.

Related: 5 Habits of Mentally Tough People

4. Seek out small victories.

Confident people tend to challenge themselves and compete, even when their efforts yield small victories. Small victories build new androgen receptors in the areas of the brain responsible for reward and motivation. This increase in androgen receptors increases the influence of testosterone, which further increases your confidence and your eagerness to tackle future challenges. When you have a series of small victories, the boost in your confidence can last for months.

5. Find a mentor.

Nothing builds confidence like a talented, experienced person showing you the way and patting you on the back for a job well done. A good mentor can act as a mirror, giving you the perspective you need to believe in yourself. Knowledge breeds confidence—knowing where you stand helps you focus your energy more effectively. Beyond that, a mentor can help educate you on some of the cultural inner workings of your organization. Knowing the unwritten rules of how to get things done in your workplace is a great confidence booster.

6. Schedule exercise.

A study conducted at the Eastern Ontario Research Institute found that people who exercised twice a week for 10 weeks felt more competent socially, academically, and athletically. They also rated their body image and self-esteem higher. Best of all, rather than the physical changes in their bodies being responsible for the uptick in confidence, it was the immediate, endorphin-fueled positivity from exercise that made all the difference. Schedule your exercise to make certain it happens, and your confidence will stay up.

7. Dress for success.

Like it or not, how we dress has a huge effect on how people see us. Things like the color, cut, and style of the clothes we wear—and even our accessories—communicate loudly. But the way we dress also affects how we see ourselves. Studies have shown that people speak differently when they’re dressed up compared to when they’re dressed casually. To boost your confidence, dress well. Choose clothing that reflects who you are and the image you want to project, even if that means spending more time at the mall and more time getting ready in the morning.

8. Be assertive, not aggressive.

Aggressiveness isn’t confidence; it’s bullying. And when you’re insecure, it’s easy to slip into aggressiveness without intending to. Practice asserting yourself without getting aggressive (and trampling over someone else in the process). You won’t be able to achieve this until you learn how to keep your insecurities at bay, and this will increase your confidence.

Bringing it all together

Your confidence is your own to develop or undermine. Confidence is based on reality. It’s the steadfast knowledge that goes beyond simply “hoping for the best.” It ensures that you’ll get the job done—that’s the power of true confidence.

OBJECTIVES AND GOALS – THE BUSINESS OF BUSINESS

What I have to say below on the topic of Objectives and Goals (and the differences between the two) was sparked by a Linked In post on a Consulting Blog. What follows is my response to the question posed on the blog:

 

OBJECTIVES AND GOALS

To me these words have very specific, practical definitions for my own Work, though they might very well be used interchangeably by clients or others. By my own definitions, which are pragmatic and geared towards utility, an Objective is a wide-scale enterprise or endeavor, strategic in nature, and therefore separate and distinct from a Goal which is carefully and tightly targeted and tactical in nature.

Let me use a warfare analogy. An objective might be to “take a town,” (I am using a narrow strategic objective, whereas it could just as easily be that my objective is wide-scale, to “defeat an enemy”) but my goals in doing so might be as follows: cut off enemy resupply routes, attrit enemy forces, reduce the number of enemy fortified hard-points, and constrict enemy fuel and power resources. Each Goal then is a clear and very specific and tactical aim which when taken all together, and if each is successfully executed then I achieve my overall Objective (which is strategic in nature.

I could use the very same type of analogy and apply it to a business or investment enterprise. Suppose I or my client wanted to begin a new start-up. The Objective would be to obtain sufficient Capital and investment to properly fund operations thereby increasing the odds of a successful launch and the building of a profitable enterprise.

My specific goals therefore in pursuing this strategic Objective would be as follows; construct a viable business plan with acceptable financial projections, create a pitch capable of exciting investors, secure angel or venture capital sources to fund the project, develop a strong operational team to run the day to day business operations of the Start-Up, etc.

Each goal to me therefore has a very specific and tight aim which I can easily measure and that contains a very specific time-frame for completion. Complete all of the Goals successfully, or most of them successfully, and you eventually reach your Objective which is also successfully concluded and obtained.

Therefore to me Objectives are always strategic and large-scale (and because of this somewhat flexible in nature), whereas Goals are always specific and targeted and tightly measured.

Objectives to me are always Objective (in nature, as is implied by the denotation of the word) and general but state the desired end-point aim, whereas Goals are always tactical, pragmatic, (and to some degree subjective in nature) and consist of the necessary sub-components used to achieve the overall Objective.

The point to me is a pragmatic and practical one, to differentiate between the overall strategic Objective and the specific and tactical Goals necessary to obtain that Objective.

In that way you neither confuse your Goals and how they operate, nor do you lose sight of your True Objective(s).

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Ardbrin Enterprise Goals Optimisation Platform

ARE OBJECTIVES AND GOALS THE SAME THING?

Ok, so let’s be pedantic for a minute. Are goals and objectives the same thing? Their usage seems to cause a certain degree of debate, and this is certainly the case amongst our own team. Both words describe things that a person may want to achieve or attain but are used specifically at certain times and situations for differentiation. Some would argue that goals are broader than objectives as goals are general intentions and are not specific enough to be measured, whereas in most cases objectives are measurable. Or some would say that goals are longer term with objectives being used on the short to medium term.

 

Regardless of whether we choose to use the word ‘goal’ or ‘objective, in order to get the best results, they must all be measurable. At Ardbrin, we have drawn our own conclusions and use the word ‘goal’ in our model, but only because it’s shorter and easier to spell! All of our goals are measurable as we apply SMART criteria to them. For us therefore smart goals = objectives. In case you need reminding, SMART is the acronym for specific, measurable, assignable, realistic and time related. So when we speak to our customers, our advice would be to have the confidence to use either word interchangeably, as when it comes to strategic planning we know what you mean.

THE BOOK OF PLANS – BRAINSTORM

THE BOOK OF PLANS

It’s a very interesting process (the process followed in the video) but also extremely complex, expensive, and time consuming. Over time and as I have aged I have learned that simplicity, not complexity, is in my opinion, what actually yields both more productivity and more profit on most enterprises and projects and endeavours. Therefore I tend to eschew complexity nowadays. Plus, complexity tends to be both highly redundant and very expensive. For instance if you want intact copies of each book in your library then you have to buy two copies of each book to execute this process.

 

Not that I don’t think this process would yield valuable results, especially the fact that he reviews books while his heart rate is up, etc. (his data absorption process) but my information preparation and absorption process is extremely simple by comparison.

 

I simply take a book, go through it as he said early in the video and highlight everything that is useful and practically applicable. Then I distill each highlighted chapter or section or paragraph or item into a single sentence which contains an actionable premise or instruction set. In this way I can distill a single book down to a Single Plan of perhaps 8 to 12 Actionable Points (sometimes also containing some side-notes explaining the most relevant new information). I also tend to place each plan in Chronological Order so that each plan can always be followed in the most logically progressive manner. See this entry for more detail on what I mean: 8 to 12 Point Plan.

 

In this way, over the years, I have created literally hundreds of Plans of various types of information, processes, and actions (derived both from my own experiences and from information obtained from books and other sources) which when they are all combined together in a single source I call my Book of Plans. (Again, as I have aged I have become far more interested in how information can be practically and usefully and profitably applied than in “information” as a principal or principle or component in and of itself.

 

I also sub-divide my Book of Plans into chapters relevant to what most interests me in a given Field. For instance I have chapters on Business, Art, Invention, Technology, Science, Religion, Exploration, etc. and each chapter may have 30 pages (or more or less depending on the subject matter) of plans in it with each page being a separate plan on a particular subject.

 

That is my method. It is simple, fast, data-targeted, actionable, inexpensive, and when necessary it is extremely easy to review each plan in order to follow my Plans or to pick back up again from where I had previously left off operations.

KINGFISH from THE BUSINESS, CAREER, AND WORK OF MAN

THE KINGFISH

You may live as the King Fish in a small pond for as long as you wish but one thing you will never do is cause the pond to grow any larger. Therefore if you would truly reach your real mass you must swim for the sea.

12 PROFITABLE DOCUMENTARIES

12 documentaries on Netflix that will make you smarter about business

Freakonomics documentaryScreenshot from Netflix“Freakonomics” looks at how economics explain what motivates people.

Here’s a quick and fun way to enrich your business knowledge: streaming documentaries on Netflix.

The online movie and TV service has a vast cache of business and tech documentaries that anyone with a subscription can watch instantly. The topics range from profiles of great tech innovators like Steve Jobs to deep dives into industrial design.

Each of these 12 documentaries offers an entertaining storyline, as well as valuable insights into business success.

Alison Griswold contributed to an earlier version of this article.


How lifelong dedication and obsession with quality can pay off

Jiro Dreams Of Sushi” profiles Jiro Ono, a Japanese sushi chef and restaurant owner who is widely revered for his skill and $300-a-plate dinners. It follows the 85-year-old master as he works with vendors to secure the finest ingredients, manages and mentors his staff, and prepares his son to succeed him when he retires. The movie brings viewers inside the dedication, obsession, and decades of hard work it takes to achieve perfection.

The best tricks to transform your life

The best tricks to transform your life

TED

TED Talks: Life Hacks” is a collection of 10 popular TED lectures that offer tips and insights for success in life and business. You’ll learn body-language secrets from Harvard psychologist Amy Cuddy, research-backed productivity tricks from positive psychology expert Shawn Achor, and more.

How to stage a dramatic turnaround

How to stage a dramatic turnaround

Screenshot from Netflix

Inside: Lego,” a short 2014 film by Bloomberg, takes viewers inside one of the greatest turnaround stories in recent history. Lego, the Denmark-based toy maker, was in trouble in the early 2000s. It had overextended, lost its identity, and was bleeding money. After executing CEO Jørgen Vig Knudstorp’s strategy to refocus on the core business, Lego rebounded to become the world’s fastest-growing toy company.

How to adapt constantly to stay relevant

Joan Rivers: A Piece of Work” takes viewers deep inside the business of the late Joan Rivers. After following the comedian for a year, filmmakers reveal the highs and lows of Rivers’ decades-long quest to stay relevant. What does it take to get to the top and stay there? From meticulous organization systems to her willingness to take any job to make sure her staff got paid, the movie shows the fierce determination necessary for success.

How to make decisions under enormous pressure

Few people know pressure better than Hank Paulson, the former CEO of Goldman Sachs and the US Secretary of the Treasury during the height of the financial crisis. “Hank: 5 Years from the Brink” explores the momentous task Paulson was handed in September 2008 — saving the global economy — and how he dealt with it.

The psychology behind great industrial design

The items you think the least about may have the most effective designs, according to the 2009 film “Objectified.” Take the Post-it note. Have you ever considered that someone put a lot of time into its appearance? The movie explores the unconscious but influential relationship we have with the objects around us, and why the smallest tweaks in design make an enormous difference.

How to rise to the top of an ultra-competitive industry

If you’ve ever thought about starting a restaurant, Danny Meyer knows a thing or two about success in the business. “The Restaurateur: How Does Danny Do It?” offers a behind-the-scenes look at Meyer, the New York City restaurateur and man behind Shake Shack and Gramercy Tavern. The movie shows how Meyer’s philosophy of putting great food first launched his career.

How early venture capitalists helped build American tech giants

Something Ventured” portrays some of the most successful and prolific venture capitalists, who through genius or luck made big early-stage bets on tech companies like Apple, Google, Atari, and Intel. For a crash course in venture capital or a modern business history lesson, this 2011 documentary shows how entrepreneurs partnered with investors to build some of the greatest American companies.

Behind the scenes of the business world’s biggest scandal

Behind the scenes of the business world's biggest scandal

Screenshot from Netflix

The 2005 documentary “Enron: The Smartest Guys in the Room” is a cautionary tale. It’s a deep dive into the fall of Enron, the energy company that was at one point valued at $70 billion but filed for bankruptcy in 2001. It’s become one of the most well-known cases of financial corruption and accounting fraud, and this film explores the psychology behind and fallout of the collapse of an empire.

Why showmanship and great marketing is just as important as the products you sell

Steve Jobs was one of the most revered entrepreneurs and designers of our time. In the PBS documentary “Steve Jobs: One Last Thing,” the filmmakers trace Jobs’ inspiring career and lasting legacy in technology and retail, as well as his legendary product presentations.

How Silicon Valley became a hub of innovation

How Silicon Valley became a hub of innovation

Screenshot from Netflix

The 2013 PBS documentary “American Experience: Silicon Valley” chronicles the beginning of the modern technology age. It follows a group of eight technologists who took a risk and decided to start their own company in 1957. It’s a telling look at the history of the Valley and the birth of a culture characterized by openness, innovation, and idealism.

How economics explain what motivates people

Why do people do the things they do? “Freakonomics,” a 2010 film based on the book by Steven Levitt and Stephen Dubner, explores the scientific and economic concepts behind human behavior. It will open your eyes to what motivates your customers, employees, and coworkers.

Read more: http://www.businessinsider.com/netflix-business-documentaries-to-watch-instantly-2015-5?op=1#ixzz3bp4Fratp

SUCCESS AS ACHIEVEMENT

I concur with this assessment.

7 ways highly successful people achieve more

ProductivitySebastiaan ter Burg/FlickrThey can do their best even on their worst day.

LinkedIn Influencer Jeff Haden published this post originally on LinkedIn.

Some people get more done than others — a lot more.

Sure, they work hard. And they work smart. (While “smarter, not harder” is fine, smarter and harder is way better.) But they also possess a few other qualities that make a major impact on their performance:

1. They do the work in spite of disapproval or ridicule.

Work too hard, strive too hard, appear to be too ambitious, try to stand out from the crowd… and the average person resents you. It’s a lot easier and much more comfortable to dial it back and fit in.

Pleasing the (average-performing) crowd is something highly productive people don’t worry about. (They may think about it, but then they keep pushing on.) They hear the criticism, they take the potshots, they endure the laughter or derision or even hostility… and they keep on measuring themselves and their efforts by their own standards.

And, in the process, they achieve what they want to achieve. (Which is really all that matters.)

2. They accept that fear is an expected element in the process.

One of my clients is an outstanding — and outstandingly successful — comic. Audiences love him. He’s crazy good.

Yet he still has panic attacks before he walks onstage. He knows he’ll melt down, sweat through his shirt, feel sick to his stomach. That’s just how he is.

So right before he goes onstage he takes a quick shower, drinks a bottle of water, jumps up and down, and does a little shadowboxing.

Sure, he’s still scared. He knows he’ll always be scared. But he accepts it as part of the process — and has developed a process to deal with it.

Anyone hoping to achieve great things gets nervous. Anyone trying to achieve great things gets scared.

Productive people aren’t braver than others; they just find the strength to keep moving forward. They realize dwelling on fear is paralyzing, but action naturally generates confidence and self-assurance.

3. They can do their best even on their worst day.

Norman Mailer said, “Being a real writer means being able to do the work on a bad day.”

Extremely successful people don’t make excuses. They forge ahead, because they know establishing great habits takes considerable time and effort. They know how easy it is to instantly create a bad habit by giving in… even “just this one time.” (Because once you give in, it’s rarely just one time.)

4. They see creativity as the result of effort, not inspiration.

Most people wait for an idea. Most people think creativity somehow happens. They expect a divine muse will someday show them a new way, a new approach, a new concept.

And they wait, and wait, and wait.

Occasionally, great ideas do just come to people. Mostly, though, creativity is the result of effort: toiling, striving, refining, testing, experimenting… The work itself results in inspiration.

Highly productive people don’t wait for ideas. They don’t wait for inspiration. They know that big ideas most often come from people who do, not people who simply dream.

5. They view help as essential, not a weakness.

Pretend you travel to an unfamiliar country, you know only a few words of the language, and you’re lost and a little scared. Would you ask for help? Of course.

No one knows everything. No one is great at everything.

Productive people soldier on and hope effort will overcome a lack of knowledge or skill. And it does, but only to a point.

Highly productive people also ask for help. They know asking for help is a sign of strength — and the key to achieving more.

6. They start…

At times we all lack motivation and self-discipline. At times we’re easily distracted. At times we all fear failure — and success.

Procrastination is a part of what makes people human; it’s not possible to totally overcome any of those shortcomings. Wanting to put off a difficult task is normal. Avoiding a challenge is normal.

But think about a time you put off a task, finally got started, and then once into it, thought, “I don’t know why I kept putting this off — it’s going really well. And it didn’t turn out to be nearly as hard as I imagined.”

(That’s no surprise; it’s always easier than we think.)

Highly productive people try not to think about the pain they will feel in the beginning; they focus on how good they will feel once they’re engaged and involved.

So they get started…

7. …and they finish.

Unless there’s a really, really good reason not to finish — which, of course, there almost never is.

Read more: https://www.linkedin.com/pulse/7-ways-highly-successful-people-achieve-more-how-you-can-jeff-haden#ixzz3aAH2WEcI

TOTAL RECALL

Hit the Gym after Studying to Boost Recall

Like other things that enhance alertness, exercise may help cement new facts in mind

Credit: Casa Velas Hotel/Flickr

Regular exercise boosts brain health, and a fit brain is generally able to learn, think and remember better. But a few recent studies offer an additional exercise-related tip: time your workouts for just after a study session, and you might better retain the information you just learned. In a variety of experiments, people who biked, did leg presses or even simply squeezed a handgrip shortly after or before learning did better on tests of recall in the hours, days or weeks that followed.

Experts think the crucial component is physical arousal. Exercise excites the body in much the same way an emotional experience does—and emotional memories are well known to be the most long lasting. The researchers caution, however, that at most exercise can have a supportive effect—the important thing is to study well first.

More Quick Tips for Creativity and Focus

Lie down to spark insight.

One study showed that people who lay on their back solved anagrams significantly faster than those who stood.

Dress for the occasion.

In one study, people who wore a white lab coat displayed enhanced focus.

Smile when sad to enhance creativity.

People who exhibited contradictory mental and physical states—they thought of a sad memory while smiling or listened to happy music while frowning—were better able to think outside the box. —Victoria Stern

This article was originally published with the title “Hit the GYM after Studying.”

UNREMARKABLE MARKETING from THE BUSINESS, CAREER, AND WORK OF MAN

Marketing is no substitute for capability and talent, but then again capabilities unmarketed are capabilities unremarked upon, and talent unknown.

BLOGGING AND BRANDING – BRAINSTORM

Start Blogging, Start a Business, and Build an Authentic Brand

Bestselling author and successful entrepreneur Emily Schuman of Cupcakes and Cashmere on building a thriving business.
IMAGE: Getty Images

Some months ago I published a post about commonly misused words. Several hundred thousand people read it, so it was reasonably popular, but as with most posts, in time the views slowed.

Then one day, seemingly out of nowhere, tens of thousands of people read it.

I did a little digging and learned that all those readers came from one small link in a post called “Links I Love” on the fashion, food, and lifestyle inspiration blog Cupcakes and Cashmere. That’s far and away the most readers an external link has generated for one of my posts, including tweets from people with millions of Twitter followers.

So I did a little more digging and learned that Emily Schuman has done what countless other people have not been able to do: start a blog, create outstanding content with a unique voice and an authentic point of view, build a large and vibrant community, and turn that blog into a successful business. She’s partnered with retail brands, written a bestselling book, Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease, will release her second book, Cupcakes and Cashmere at Home, this May, and later this summer will launch a line of products.

So I asked Emily how she did–and does–it.

Tell me where the idea came from, what you were doing at the time, what your hopes were.

I started my blog in 2008 as a purely creative endeavor. I was working in online ad sales at the time, which was a good job, but didn’t provide any sort of outlet for creativity or cover any of my passions, which are fashion, food, beauty and home decor.

I didn’t have any specific goals or ambitions, other than to document ideas and create simple content that I enjoyed and perhaps a handful of others would appreciate. Over the first six months I noticed a slight increase in traffic, which led me to think I might be able to earn a little extra income to supplement my normal salary.

Early on, what challenges did you face and what mistakes did you make?

One of the biggest challenges I faced early on was trying to do everything by myself, rather than delegating or working with other skilled people. I’m not tech savvy, so when my site would crash or I wanted to add a new feature I would spend hours looking up tutorials and sloppily coding pieces into the backend of my site… which would often make things worse.

I eventually turned to people (specifically my then boyfriend, now husband) to help find support for the growing site. Thankfully he worked in the digital media space and called in a few favors, but I definitely learned you can’t build or run a successful enterprise singlehandedly.

How did you differentiate yourself in such crowded space?

One advantage I have is longevity. I started my site when blogging (specifically fashion/lifestyle) was still a nascent area of media, so the fact that I’ve been doing it for over seven years has provided a little bit of legitimacy. I’ve also evolved over time, so rather than focusing on the same content I’ve tried to diversify and expand on the categories I cover.

A lot of the readers have grown up with me, so there is a very personal connection we share and they relate to a lot of the experiences I’ve showcased (like getting married, buying a home, having a baby) that provide a more authentic experience than simply sharing pretty photographs.

Lastly, consistency is key. I haven’t missed a post in seven years, so readers know there will be something new each morning… and I’ve heard from a lot of them that they love starting their day with a cup of coffee and reading the latest post.

Tell me about your overall theme, “aspirational meets attainable.” Intuitively I get it, but I would think striking that balance is tough.

This has been the core idea of the site since day one primarily because I wasn’t making a lot of money–so my goal was to create a lifestyle that felt elevated without draining my bank account. (A lot of this stemmed from my experience at Teen Vogue where I was exposed to a mix of amazing designers and media that was semi-relatable but simply out of reach.)

As my business has grown and I’ve been lucky enough to increase my income, I’ve worked hard to maintain the tenets of the “attainable” tone, primarily through the data we’ve collected. We know the price points readers respond to, we know the retailers they prefer… so while not every piece of content will resonate, we make sure most of what we put out is in line with what people expect to see and makes them feel comfortable.

There are a lot of blogs that suddenly change their tone or content once they begin to grow, but I feel a big part of my long-term success is built on knowing the audience and not straying from the core messaging.

How do you decide on your topic mix? You have food, clothing, household items, career advice, fashion…

Every topic is based on something I’m passionate about, but we also have a set editorial calendar to make planning easier. This has evolved and been refined over the years, based on audience response, but we look at it kind of like TV programming (i.e. Monday = Fashion & Decor, Tuesday = Food & DIY, etc.)

I think consistency and knowing what to expect on a certain day gives the audience a sense of comfort.

You make your living with your blog, which means partnerships and advertising. A great offer from a potential advertiser has to be tempting, even if it isn’t great for your brand or your audience. It’s always tough to turn away revenue.

As with many bloggers in this category I receive dozens of advertising opportunities each week, almost all of which I don’t accept.

However, the advertisers I do work with are a natural fit for the content we’re producing; you wouldn’t see me driving a Hummer in a post.

That’s not one of the advertisers I’ve turned down, but I have had offers from companies who clearly have never read my blog and have offered a lot of money to integrate a product into the site, regardless of whether their audience was even remotely aligned aligned.

You get dozens and often hundreds of comments on every post. Why do you think your audience is so engaged?

I don’t mean to sound redundant, but consistency and authenticity are the key elements to building an engaged audience.

The readers have built an emotional connection with the site and ultimately they look at it as more than just some text and words. I’ve had people approach me on the street and say, “You’re Cupcakes and Cashmere,” rather than calling me by my name, so there is sometimes a disconnect between the brand and myself… but either way, the connection is real and they relate to what I’m creating.

You’ve published one bestselling book and have another book in the works. How have you leveraged your online presence to offline products and ventures? And do you have a longer-term strategy?

My second book, Cupcakes and Cashmere at Home, comes out on May 19 and I can’t wait to share some of my favorite interior design and entertaining tips.

I’ve been working with a licensing agent for the past two years to explore and expand retail opportunities with the brand and we’re actually launching a new product line this summer. I can’t say more about it yet but it is within one of the main categories I cover on the site. We’ve locked in two large retail partners (one is brick/mortar online, one purely e-comm) and we’ve been in the process of developing two other product lines within another category.

The long-term goal is to establish a successful line of branded products that benefit from the blog but are a stand-alone business.

Say I meet you in an airport lounge, find out what you do, and say, “I’ve always wanted to start a site on (my passion.) Any quick tips you’d give me, and common mistakes to avoid?

Tips:

  • Be patient with your goals since success will most likely come slowly, if at all.
  • If you’re creating original content, be prepared for it to consume a lot of your time.
  • For areas that you’re not skilled in, find great collaborators.
  • Get a basic understanding of the digital media landscape. Learn about analytics, do some research on advertising, and be able to speak about your audience value.
  • Be authentic and learn to differentiate yourself. Most likely the category you’ll cover is overly saturated with content, so you need to find a way to make your work stand out.

Mistakes to avoid:

  • Sacrificing quality over quantity. Your audience will be built on trust and the entertainment value you provide. If your quality slips, so will they.
  • Taking every offer that comes your way. At first it’s very tempting to accept offers from an advertiser, but ultimately, it degrades your credibility if you become an advocate for anyone willing to pay you. Be selective.

THE LESSON – THE BUSINESS OF BUSINESS

Last night, at our weekly Family Business Meeting important lessons were learned and important lessons were taught.

We had a half hour meeting to discuss old and new business and then I conducted an hour and a half meeting on stocks and successful stock investing, culminating in asking them to each have a profitable Blue Chip stock recommendation for me by next week in which they can invest. Also I asked for an assessment of which industry sectors most interested them when it came to investment.

This is hardly the first lesson they’ve had on investing, or even on stock investing, but it seems to have really sunk in quite well this time, for all of them. Most importantly my wife and children were able to correctly answer almost every question I put to them regarding stock investing. A superb omen for the future.

CREATION AND DISCOVERY – INVENTION AND INVESTMENT

A very interesting perspective and one I agree with to a large extent. Actually I think one should set out to create a Brand – with a certain type of Vision, and adapt accordingly as one meets particular circumstances in and through the world. (Which is basically what he says later in the article.)

In other words one begins with a Vision and then discovers and develops as one goes along. It is not either/or, but both…

 

You Don’t Create Your Company’s Brand — You Discover It.
Matt Hanses

Contributor
Writer & Consultant

April 15, 2015

Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials.

Branding: 2 Key Lessons in Brand Building

That’s a lot of marketing. And a lot of marketers. With six million companies in the United States alone, that’s a lot of people competing to get their message out. How do you stand out from the crowd? How do you get noticed?

This is where branding comes in.
What is branding?

Branding is the art of distinguishing a product or service from its competitors. It’s the term for creating a recognizable “personality” which people will remember and react to.

A company with poor branding is throwing away marketing dollars. Why? Because without a focused message, companies weak in branding are invisible. Nobody remembers them and they blend in. They become just another leaf swirling in the wind, amid all those marketing messages consumers see each day.

In marketing, the point is to actually reach someone, to connect. The way to do this is by focusing attention, not dispersing it.
Discovering your brand

Too often, people try to “dream up” a brand for their company. However, a brand isn’t something you dream up — it’s something you discover. Specifically, it’s something you have to discover about yourself.

True branding must be based solely on the mission and culture of the organization. When people try to create branding separate from the company itself, the result may be pretentious, clichéd or ambiguous marketing. It waters down the company’s message.

Instead, a brand should reflect the company’s business plan, its mission and values. It has to be authentic. Therefore, when you brand a company (or anything else for that matter), you’re trying to capture its core identity. You have to look past the clutter and opinion and distill its true essence. This is what you convey to consumers — your brand. And your fonts, your design, your writing — all aspects of your marketing — should all align with that central concept. Now, you have focus. Now, you have penetration, because you’ve conveyed your company’s identity by first discovering yourself.

Related: The Basics of Branding
The ingredients of a brand

While there is probably no foolproof formula for discovering a company’s brand, there are pathways to accomplish that. Consider the following points the “ingredients” that go into making an authentic brand:

Company mission. This is the most important element of branding. Your mission is the spirit of your company, it’s the beating heart of what you do. In fact, your brand can be thought of as the outward expression of your company’s internal mission. Think of it this way: Why does your organization exist? What is it there for? You have assets, employees, vendors, relationships and internal systems. . . but why?
Values. What’s important to your company? What do you stand for? Every company has certain ideals that define what it is and does. These ideals could be environmental, social or ethical or could be standards of quality Whatever your company’s values are, they’re the very center of why you’re unique and are a crucial part of your brand.
Culture. Each company in the world has its own ethos — a particular style or panache. Whatever you call yours, embrace it. There may be a million competitors in your market space, but there’s only one you. Your company’s group culture is part of the fabric of who you are.
History. Your history tells a lot about you. Look to the company’s founders to help define your identity today. What were their values? What were they trying to accomplish? Every company came from somewhere. Your roots are an integral part of your company’s brand.
Plans. When you look at your next 10 years, where do you see yourself going? Your business plan and marketing strategy both influence how you present yourself and should be included in your branding. If you’re going after an entry-level market segment, don’t position yourself as a luxury brand. Your brand must encompass your real-world objectives.
Consumers. This is really what it’s all about. Your customers are the reason you exist. What are their needs? What do they think? Understanding your customers is a vital part of branding. Because if you don’t know whom you’re talking to, why bother to say anything at all?

It might take a bit of soul-searching to get at the essence of what makes your company special. The trick is to take a clear-eyed look and see what’s actually there. Because every brand is beautiful, every brand is inspiring.

Each just has to be discovered.

 

SUBSTANCE OF THE SOUL – FROM THE BUSINESS, CAREER, AND WORK OF MAN

The modern men of the West rarely lack for sustenance of the body. What they most lack is substance of the Soul.

What they are most in need of is True Courage and Virtue. What they most hunger for, without even being aware of it, is Real Manhood.

If the modern man of the West were regularly fed Real Manhood, or even far better, if he could habitually grow his own, then the benefit to himself, and the profit to the entire World would be incalculable.

SHEDQUARTERS

I think this is an absolutely superb idea, especially for small businesses. I wish I had thought of this product.

Introducing “Shedquarters”: The Hot New Trend Home-Based Business Owners Are Drooling Over

lighterside-staff-authorBy Lighter Side Staff  |  Read More
 

Space-efficient work spaces are becoming all the rage these days. They’re great for maintaining privacy and uninterrupted workflow, and they can also be cozy and stylish as well. Here are some examples of a growing trend of miniature studios (for offices and living structures), that are small enough to fit in someone’s back yard.

We’re fond of calling them, shedquarters. Whether you need your own getaway space, an office, an art studio, or a full on extra home, there’s something for everyone out there!

Kanga Room: Based out of Austin, Texas, Kanga Room has backyard studios in three styles: modern, country cottage, and bungalow. The basic package is an 8×8-foot shed that starts around $5,900 and you can add on a bathroom, kitchenette, and front porch for additional cost.

Via Apartment Therapy
Via Apartment Therapy

Modern Shed: This Seattle-based company was founded by husband and wife, Ryan Grey Smith and Ahna Holder. They create flat-packed prefab structures. Basic 8×10 sheds start at $6,900.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Weehouse by Alchemy Architects: The Weehouse Studio was designed by Minnesota’s Alchemy Architects. They start at 435 square feet, and include a main room and bathroom. It can be used as either a home office, guest house, or even a main residence.

Via Apartment Therapy

KitHaus: The KitHause was designed by Tom Sandonato and Martin Wehmann. It is a modular site-constructed prefab housing system. The K-Pod is the starting model and measures 117 square feet. They also have larger models.

Via Apartment Therapy
Via Apartment Therapy

Modern Spaces: “Forts for grown-ups!” Yep, that’s how they describe them. These come in four pretty boxy styles. A fully installed shed with a foundation and finished exterior starts at $6,000. On-site installation is currently only available to California residents.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Loftcube: Werner Aisslinger designed these sheds to make the extra space on top of city skyscrapers more productive. He was able to fit a kitchen and bathroom within these 400 square foot glass-walled studios.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Modern Cabana: The sheds from this San Francisco company start at 10×12 feet, but they have full studios with kitchens and baths. The basic model is perfect for a backyard office, with its sliding door.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Metroshed: The MetroShed, by David Ballinger, is a prefab, flat-packed model that starts around $6,000. This a simple design is made of a cedar wood beam post frame with aluminum-frame sliding doors, and comes in 9×13 feet or larger.

Via Metro Prefab
Via Metro Prefab

Related article: ‘Pub-Sheds’ Quickly Becoming Hot Trend in Backyard Entertainment

BIAS, BUSINESS, AND HUMAN PSYCHOLOGY

I can attest, from personal experience, both the powerful bias effects of some of these items listed below, and to their disastrous effects on the behavior and psychology of certain people…

In my experience, as well, not all of these biases are equally dangerous or even problematic, but they can all be barriers to success at one time, or in one set of circumstances, or another, if you allow them to be.

Especially when such biases become habitual and completely unexamined. Bias is bad when it comes to critical and acute assessment, but it can also be catastrophic when habitual and stubborn.

 

58 Cognitive Biases That Screw Up Everything We Do

Follow Business Insider:

smoking couplemoriza via www.flickr.com

We like to think we’re rational human beings.

In fact, we are prone to hundreds of proven biases that cause us to think and act irrationally, and even thinking we’re rational despite evidence of irrationality in others is known as blind spot bias.

The study of how often human beings do irrational things was enough for psychologists Daniel Kahneman to win the Nobel Prize in Economics, and it opened the rapidly expanding field of behavioral economics. Similar insights are also reshaping everything from marketing to criminology.

Hoping to clue you — and ourselves — into the biases that frame our decisions, we’ve collected a long list of the most notable ones.

 

Affect heuristic

The way you feel filters the way you interpret the world.

Take, for instance, if the words raketake, and cake flew across a computer screen blinked on a computer screen for 1/30 of a second.

Which would you recognize?

If you’re hungry, research suggests that all you see is cake.

Anchoring bias

People are overreliant on the first piece of information they hear.

In a salary negotiation, for instance, whoever makes the first offer establishes a range of reasonable possibilities in each person’s mind. Any counteroffer will naturally react to or be anchored by that opening offer.

“Most people come with the very strong belief they should never make an opening offer,” says Leigh Thompson, a professor at Northwestern University’s Kellogg School of Management. “Our research and lots of corroborating research shows that’s completely backwards. The guy or gal who makes a first offer is better off.”

Confirmation bias

Confirmation bias

NOAA

We tend to listen only to the information that confirms our preconceptions — one of the many reasons it’s so hard to have an intelligent conversation about climate change.

Observer-expectancy effect

A cousin of confirmation bias, here our expectations unconsciously influence how we perceive an outcome. Researchers looking for a certain result in an experiment, for example, may inadvertently manipulate or interpret the results to reveal their expectations. That’s why the “double-blind” experimental design was created for the field of scientific research.

 

Bandwagon effect

The probability of one person adopting a belief increases based on the number of people who hold that belief. This is a powerful form of groupthink — and it’s a reason meetings are so unproductive.

Bias blind spots

Failing to recognize your cognitive biases is a bias in itself.

Notably, Princeton psychologist Emily Pronin has found that “individuals see the existence and operation of cognitive and motivational biases much more in others than in themselves.” 

Choice-supportive bias

When you choose something, you tend to feel positive about it, even if the choice has flaws. You think that your dog is awesome — even if it bites people every once in a while — and that other dogs are stupid, since they’re not yours.

Clustering illusion

This is the tendency to see patterns in random events. It is central to various gambling fallacies, like the idea that red is more or less likely to turn up on a roulette table after a string of reds.

Conservatism bias

Where people believe prior evidence more than new evidence or information that has emerged. People were slow to accept the fact that the Earth was round because they maintained their earlier understanding the planet was flat.

Conformity

Conformity

Drake Baer/BI

This is the tendency of people to conform with other people. It is so powerful that it may lead people to do ridiculous things, as shown by the following experiment by Solomon Asch.

Ask one subject and several fake subjects (who are really working with the experimenter) which of lines B, C, D, and E  is the same length as A? If all of the fake subjects say that D is the same length as A, the real subject will agree with this objectively false answer a shocking three-quarters of the time.

“That we have found the tendency to conformity in our society so strong that reasonably intelligent and well-meaning young people are willing to call white black is a matter of concern,” Asch wrote. “It raises questions about our ways of education and about the values that guide our conduct.”

Curse of knowledge

When people who are more well-informed cannot understand the common man. For instance, in the TV show “The Big Bang Theory,” it’s difficult for scientist Sheldon Cooper to understand his waitress neighbor Penny.

Decoy effect

Decoy effect

Mario Tama/Getty Images

A phenomenon in marketing where consumers have a specific change in preference between two choices after being presented with a third choice. Offer two sizes of soda and people may choose the smaller one; but offer a third even larger size, and people may choose what is now the medium option.

Denomination effect

Denomination effect

People are less likely to spend large bills than their equivalent value in small bills or coins.

Duration neglect

Duration neglect

When the duration of an event doesn’t factor enough into the way we consider it. For instance, we remember momentary pain just as strongly as long-term pain.

Availability heuristic

When people overestimate the importance of information that is available to them.

For instance, a person might argue that smoking is not unhealthy on the basis that his grandfather lived to 100 and smoked three packs a day, an argument that ignores the possibility that his grandfather was an outlier.

Empathy gap

Where people in one state of mind fail to understand people in another state of mind. If you are happy you can’t imagine why people would be unhappy. When you are not sexually aroused, you can’t understand how you act when you are sexually aroused.

Frequency illusion

Where a word, name or thing you just learned about suddenly appears everywhere. Now that you know what that SAT word means, you see it in so many places!

Fundamental attribution error

This is where you attribute a person’s behavior to an intrinsic quality of her identity rather than the situation she’s in. For instance, you might think your colleague is an angry person, when she is really just upset because she stubbed her toe.

Galatea Effect

Galatea Effect

en.wikipedia.org

Galatea by Raphael

Where people succeed — or underperform — because they think they should.

Halo effect

Where we take one positive attribute of someone and associate it with everything else about that person or thing.

Hard-Easy bias

Where everyone is overconfident on easy problems and not confident enough for hard problems.

Herding

Herding

YouTube

People tend to flock together, especially in difficult or uncertain times.

Hindsight bias

Hindsight bias

REUTERS/Adnan Abidi

A model poses with the new Nokia “E90 Communicator” phone during its launch in New Delhi June 28, 2007.

Of course Apple and Google would become the two most important companies in phones — tell that to Nokia, circa 2003.

Hyperbolic discounting

Hyperbolic discounting

Tony Manfred/Business Insider

The tendency for people to want an immediate payoff rather than a larger gain later on.

Ideometer effect

Illusion of control

The tendency for people to overestimate their ability to control events, like when a sports fan thinks his thoughts or actions had an effect on the game.

Information bias

The tendency to seek information when it does not affect action. More information is not always better. Indeed, with less information, people can often make more accurate predictions.

Inter-group bias

Inter-group bias

AP

We view people in our group differently from how see we someone in another group.

Irrational escalation

Irrational escalation

REUTERS/Luke MacGregor

When people make irrational decisions based on past rational decisions. It may happen in an auction, when a bidding war spurs two bidders to offer more than they would other be willing to pay.

Negativity bias

The tendency to put more emphasis on negative experiences rather than positive ones. People with this bias feel that “bad is stronger than good” and will perceive threats more than opportunities in a given situation.

Psychologists argue it’s an evolutionary adaptation — it’s better to mistake a rock for a bear than a bear for a rock.

Omission bias

Omission bias

Speaker Pelosi via Flickr

The tendency to prefer inaction to action, in ourselves and even in politics.

Psychologist Art Markman gave a great example back in 2010:

The omission bias creeps into our judgment calls on domestic arguments, work mishaps, and even national policy discussions. In March, President Obama pushed Congress to enact sweeping health care reforms. Republicans hope that voters will blame Democrats for any problems that arise after the law is enacted. But since there were problems with health care already, can they really expect that future outcomes will be blamed on Democrats, who passed new laws, rather than Republicans, who opposed them? Yes, they can—the omission bias is on their side.

Ostrich effect

Ostrich effect

The decision to ignore dangerous or negative information by “burying” one’s head in the sand, like an ostrich.

Outcome bias

Judging a decision based on the outcome — rather than how exactly the decision was made in the moment. Just because you won a lot at Vegas, doesn’t mean gambling your money was a smart decision.

Overconfidence

Overconfidence

Chris Hondros/Getty Images

Some of us are too confident about our abilities, and this causes us to take greater risks in our daily lives.

Overoptimism

When we believe the world is a better place than it is, we aren’t prepared for the danger and violence we may encounter. The inability to accept the full breadth of human nature leaves us vulnerable.

Placebo effect

Where believing that something is happening helps cause it to happen. This is a basic principle of stock market cycles, as well as a supporting feature of medical treatment in general.

Planning fallacy

Post-purchase rationalization

Post-purchase rationalization

Alex Davies / Business Insider

Making ourselves believe that a purchase was worth the value after the fact.

Priming

Priming

NFL Network

Priming is where if you’re introduced to an idea, you’ll more readily identify related ideas.

Let’s take an experiment as an example, again from Less Wrong:

Suppose you ask subjects to press one button if a string of letters forms a word, and another button if the string does not form a word.  (E.g., “banack” vs. “banner”.)  Then you show them the string “water”.  Later, they will more quickly identify the string “drink” as a word.  This is known as “cognitive priming”

Priming also reveals the massive parallelism of spreading activation: if seeing “water” activates the word “drink”, it probably also activates “river”, or “cup”, or “splash”

Pro-innovation bias

Pro-innovation bias

Daniel Goodman / Business Insider

When a proponent of an innovation tends to overvalue its usefulness and undervalue its limitations. Sound familiar, Silicon Valley?

Procrastination

Reactance

The desire to do the opposite of what someone wants you to do, in order to prove your freedom of choice.

Reciprocity

The belief that fairness should trump other values, even when it’s not in our economic or other interests.

 

Regression bias

People take action in response to extreme situations. Then when the situations become less extreme, they take credit for causing the change, when a more likely explanation is that the situation was reverting to the mean.

Restraint bias

Salience

Our tendency to focus on the most easily-recognizable features of a person or concept.

Scope insensitivity

Scope insensitivity

This is where your willingness to pay for something doesn’t correlate with the scale of the outcome.

From Less Wrong:

Once upon a time, three groups of subjects were asked how much they would pay to save 2,000 / 20,000 / 200,000 migrating birds from drowning in uncovered oil ponds. The groups respectively answered $80, $78, and $88. This is scope insensitivity or scope neglect: the number of birds saved — the scope of the altruistic action — had little effect on willingness to pay.

Seersucker Illusion

Over-reliance on expert advice. This has to do with the avoidance or responsibility. We call in “experts” to forecast when typically they have no greater chance of predicting an outcome than the rest of the population. In other words, “for every seer there’s a sucker.

Selective perception

Self-enhancing transmission bias

Self-enhancing transmission bias

Boonsri Dickinson, Business Insider

Everyone shares their successes more than their failures. This leads to a false perception of reality and inability to accurately assess situations.

Status quo bias

The tendency to prefer things to stay the same. This is similar to loss-aversion bias, where people prefer to avoid losses instead of acquiring gains.

Stereotyping

Expecting a group or person to have certain qualities without having real information about the individual. This explains the snap judgments Malcolm Gladwell refers to in “Blink.” While there may be some value to stereotyping, people tend to overuse it.

Survivorship bias

Survivorship bias

AP

An error that comes from focusing only on surviving examples, causing us to misjudge a situation. For instance, we might think that being an entrepreneur is easy because we haven’t heard of all of the entrepreneurs who have failed.

It can also cause us to assume that survivors are inordinately better than failures, without regard for the importance of luck or other factors.

Tragedy of the commons

We overuse common resources because it’s not in any individual’s interest to conserve them. This explains the overuse of natural resources, opportunism, and any acts of self-interest over collective interest.

Unit bias

We believe that there is an optimal unit size, or a universally-acknowledged amount of a given item that is perceived as appropriate. This explains why when served larger portions, we eat more.

Zero-risk bias

Zero-risk bias

The preference to reduce a small risk to zero versus achieving a greater reduction in a greater risk.

This plays to our desire to have complete control over a single, more minor outcome, over the desire for more — but not complete — control over a greater, more unpredictable outcome.

THE 20/88 PLAN

THE 20/88 PLAN

Today is the first official day of my Spring Offensive. I had planned to begin yesterday but a back injury prevented my proceeding.

In conjunction with my Spring Offensive I have developed a new Operational Plan for further building both my Businesses (including my inventions) and Careers (as a fiction writer, songwriter, and poet).

The new plan is what I call the 20/88 Plan.

It covers most all of my efforts during my current Spring Offensive. It is very simple in construction and should be simple in execution, though it might also possibly be somewhat time-consuming in execution, at least to an extent, depending on how events actually transpire.

I developed this plan as a result of my experience as a Contacts Broker and a Consultant. Basically it says this,

“Every month I will submit to 20 potential Agents or Contacts who will be able to help me achieve my ambitions. At the same time I will seek 8 Partners to work with me on various projects.”

Since I am basically pursuing Four Basic Fields of Endeavor, or Four Separate Types of Enterprises for my Spring Offensive that will equal twenty agents, new clients, etc. in each field, and two partners for each enterprise.

Four times twenty in each Field of Endeavor equals 80, plus the overall eight partners (two in each Enterprise) equals eight, and added all together equals 88.

Therefore 20 in each Field plus 8 partners equals 88.

If in the first month I fail to secure at least one agent or client or so forth in any given Field of Endeavour or at least one partner in any given Enterprise then I will just move on to the next list of 20 or 2 that I have prepared until I secure worthwhile, productive, and profitable agents or partners.

These are the actual details of my Current 20/88 Plan.

General Fields of Endeavor:

20 Agents Contacted (for my Writings)

20 Publishers Contacted (for my Poetry, Songs, and Writings)

20 New Clients Contacted (for my Business Enterprises and for Open Door)

20 Capital Partners and Investors Contacted (for my Business Enterprises, my Crowdfunding Projects, and my Design and Inventions Laboratory)

Enterprise Partners:

2 Songwriting Partners (composers primarily, since I am primarily a lyricist)

2 Publishing Partners (for my books and writings)

2 Business Partners

2 Major Capital or Investment Partners

THE NEW MARKETS ARE THE OLD MARKETS

At this point in my Business Career I am moving more and more back into the fields of Brokerage, primary Contacts Brokering, and Consulting.

Yes, I will still engage in Business and Copy Writing, especially as regards producing my own books and works. I will also still occasionally engage in Business and Copy Writing for some clients, old and new, if the project is interesting and profitable enough.

But more and more lately I feel myself being drawn back into the worlds of Brokerage and Consulting. The same for my company, Open Door.

So my new business emphases will lean more and more heavily towards Contacts Brokerage and towards Consulting, specifically with an aim towards Strategic Business Planning and Growth and Development.

Those will once again be my primary Business Markets.

In addition I will still be pursuing my Careers as an inventor, a fiction writer, and a songwriter.

Contact me if you are interested in pursuing projects of this type.

WORDPRESS AND THE SELF-CREATED CLASSIC EDITOR FIASCO

As many of you WordPress Users know by now WordPress has reduced their Classic Editor to an extremely hard to get locate set of complicated linkage maneuvers and basically replaced it with an extremely inferior “new” post editor. This has frustrated and outraged many WordPress Users, and with very good reason, especially since the problem was entirely self-created and would be extremely easy to resolve had WordPress either the foresight or the desire to do so.

But to me this points to any even bigger set of current problems in and with WordPress, those being: their total lack of response to user complaints both with the new editor and with a desire to return to easy access to the Classic Editor (and believe me it’s called Classic for a reason, they seem to be entirely missing their own definitional admissions), their willful attempt to avoid problem-solving (when this would be an extremely easy problem to resolve), and their apparent reliance upon an attempt to woo millennial and younger customers with hipster-huckstering tricks like a slick-looking and streamlined yet vastly inferior posting editor.

None of these things bode well at all for the WordPress Business Model.

WordPress is publicly displaying exactly how you do not run a business. Recently though, in an attempt to persuade WordPress to fully understand the type of business suicide they are committing by pursuing this entirely unnecessary course of action I have been participating in this thread and forum:

https://en.forums.wordpress.com/topic/please-reinstate-the-option-of-choice-to-use-the-old-publishing-format?replies=692

If you too are bothered by the inferior nature of the new editor and would like to to see a return to easy user access of the Classic Editor then let your opinion be known.

Here was my first reply to this entirely self-created and easy to resolve fiasco:

For God’s sake this would be so easy to correct. A single line of code that allowed the user to choose by which method and editor he would like to make his or her post.

If this were the marketplace, or a business, the idea of imposing upon your customer, client, or user a choice they find distasteful, inefficient, and functionless would be suicide. And the idea of making your customer, client, or user wade through a large number of entirely pointless steps to correct a “problem” that should have never existed in the first place is utterly ridiculous and juvenile.

There is a certain distasteful arrogance to the modern Geek that borders on a desire to be a petty tyrant. Look ma, I’m powerful! Technology – BOOM!

This is simply a programmer or group of programmers with a month-long hard bone to gnaw, doesn’t matter whether it is infected and full of maggots or not. It’s his to gnaw and tough luck everybody else, get your own maggot-filled bone to gnaw.

In the time it took some code-writer or technician or board-monitor to read this complaint (or any of the other complaints on this easy to resolve matter) some clever code-writer could have devised a simple line of code to install at the top of the editor that allows the user to choose “Classic Editor” as their editor of choice. As a matter of fact a clever or smart code writer who cared about the end-user would do that very thing. Immediately.

Case closed.

This ain’t rocket-science boys and girls.

This is mere psychological and professional pettiness to make a juvenile point.

Bravo Einsteins. Technology – BOOM!!!

 

MARK CUBAN’S ADVICE

Simplistic, yet very sound and useful advice.

Mark Cuban’s 3 fundamental rules for running a business

Mark Cuban is the billionaire investor best known for his roles as a “Shark” and the owner of the Dallas Mavericks.

Throughout his career, he’s made over 120 investments, from large companies like Landmark Theatres to startups on “Shark Tank.”

For all of the businesses he’s been a part of, he’s developed a set of “rules that have been almost infallible,” he writes in his 2013 book “How to Win at the Sport of Business.”

We’ve summarized the three he’s used “religiously.”

1. Understand the difference between adding value and benefiting from a bull market.

In the same way that some stock market investors think they’re geniuses when they keep picking stocks that go up, failing to acknowledge that all stocks are doing the same thing, Cuban says entrepreneurs can fail to recognize that a good deal of their success is due to a fad or trend.

“There is nothing wrong with going along for the ride and making money at it, but it will catch up with you if you lie to yourself and give yourself credit for the ride,” he writes.

Cuban says that he saw this happen with professional sports leagues in the aughts. He says that many team owners became enamored with rising revenues from television rights deals, crediting it to their own “brilliance.” He says, however, that he and his Mavericks partners recognized that revenues were actually rising due to competition among cable and satellite providers. Cuban couldn’t become complacent.

“It’s a bigger challenge to recognize that the bull market may end and our programming needs to be of sufficient value to our customers and viewers for it to maintain or continue to increase in value,” he writes.

2. Win the battles you’re in before moving onto new ones.

Cuban writes that he had a chance to take Landmark Theatres international but that any time spent on developing a global presence was time not spent growing its national presence, and so he decided against it.

“You do not have unlimited time and/or attention,” he writes. “You may work 24 hours a day, but those 24 hours spent winning your core business will pay off far more. It might cost you some longer-term upside, but it will allow you to be the best business you can be.”

3. Don’t drown in opportunity.

“If you are adding new things when your core businesses are struggling rather than facing the challenge, you are either running away or giving up,” Cuban writes. “Rarely is either good for a business.”

Melissa Carbone, president of horror attraction company Ten Thirty One Productions, tells Business Insider that after the $2 million deal she made with Cuban on “Shark Tank” went public, she was flooded with partnership and investment offers, some of which were quite attractive.

Cuban told her to take a step back and not let emotions make her impulsive. She says she still hears Cuban’s voice in her head reminding her, “Don’t drown in opportunity.”

SHARING CONTENT – THE MARKETS

My opinion is that it depends entirely upon the methodologies you employ and the sites you target. As is the case with most anything you do in life.

Is Reposting Blog Content On LinkedIn Pulse, Medium, and Other Sites a Good Idea?

Is Reposting Blog Content a Good Idea

I’ve been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort.

While the benefit seems obvious (more eyeballs on your content) there’s a big cost—the precious time it takes to create content.

Compared to guest posting on other sites, LinkedIn and Medium use “no follow” links so there’s no link building SEO benefit. The benefit is purely exposure, awareness, and branding. And those are fleeting benefits, unlike the long-term benefits of creating content on your own site.

So what about reposting blog content? It would certainly be more time efficient, but are there drawbacks to that?

When I saw this post on Quicksprout confirming that you shouldn’t repost your content, I shelved the idea. My time would be better spent on guest posting where I could also increase exposure and get links back to my site.

But then I saw Andy Crestodina (one of my favorite bloggers) post the same article I had already read on his blog.

I never walk away from reading his posts without learning something new. So I had to get his take. I was confident he’d have the answers to my burning questions. And he did.

Below is an interview I did with Andy to pick his brain on the pros and cons of reposting blog content.

Chime in to the comments if you have any of your own questions.

Q: What are the benefits of reposting your blog content (verbatim) on sites like LinkedIn, Medium, Forbes, Entrepreneur, Inc, etc?

Andy:

Reach. The idea behind copying and pasting an article into another location is simply to make it more visible to a broader audience. It’s a brand builder and it works. But there are a lot of things that it doesn’t do…

  • Drive traffic to your site (well, it might send a few referral visits if you have internal links
  • Help with your search engine rankings (Google knows that this is the same article you already posted)

So if your goal is branding, but not traffic, the benefits are real.

Q: Ok, we can’t expect it to help our organic traffic, but can it hurt it? In other words, is it bad for SEO to repost an exact replica of your blog content elsewhere?

Andy:

It’s duplicate content, but I actually don’t think it will hurt your search rankings. It’s only a problem if the two versions go live at almost the same time. You want to have the original version on your site to be live for a few days or a week before posting it someplace else. This let’s Google know where the original is and avoids confusion.

Although “duplicate content” is a fairly new buzzword, it’s something that Google has been dealing with since the beginning. Trust me. They don’t get confused easily and I have seen VERY few examples of actual penalties. It’s not that easy to raise flags at Google.

Still, it’s a bit lazy to just hit ctrl+c and ctrl+v. It’s far better to add value and give the article a rewrite. One great way to do this is to write the “evil twin” of the original article. This was one of the tips in our recent What to Blog About article. Here’s how it works.

If the original post on your site was a how to post listing best practices, you can easily write it from the other perspective, explaining what not to do, or worst practices. Although the research and recommendations are almost the same, it will feel original.

Suppose you’re a dog trainer, writing a post about puppies. Here’s an example of a how-to original post, and an “evil twin” that could be posted elsewhere. Same article, different angle.

Evil twin posts help you avoid duplicate content when reposting blog content

The more effort you put in, the more ethical and effective it is.

Q: What if your article on LinkedIn, Forbes, or wherever starts getting a bunch of inbound links and social media buzz. Wouldn’t that be selling yourself short if the larger publication you republished on starts getting all the link juice and social shares instead of your original post?

Andy:

Yes, it would.

It would be a sad thing if the copied version got all the links and shares. But if this happens, don’t feel too bad about it. You already tried posting it on your site and it didn’t win those links, so you really didn’t lose anything. And hopefully, some of the sharing led to a social media benefit for you. Remember, this is more about branding and awareness than measurable Analytics.

If you want to get value from the social media buzz, put the URL into Topsy, see which influential people shared it and go thank them. Since they liked your article, they’re likely to be gracious and follow you back.

Q: Do you think it’s a good idea to republish all of your blog posts, or just a select few? When should you not republish your blog posts on other sites?

Andy:

It doesn’t hurt to republish them all, as long as everything is published in a place where the topic matches the audience. For example, articles with broad-based business advice are good for LinkedIn. Articles with narrow niche topics may do well on Medium.

Don’t just push everything out everywhere. Make it fit. As always, web marketing is a test of empathy.

Q: How do you go about getting your content republished on publications like Forbes, Inc, and Entrepreneur? I believe LinkedIn and Medium are self-service type of platforms? For the larger publications, what’s the best way to get your foot in the door?

Andy:

There is a two word answer to this question: influencer marketing. There are specific people who have control over the content on these websites. They will post your content (new or old) when they decide they like it and they trust you. So the trick is to impress them with your work and your character.

There are a hundred little steps that lead to these outcomes. First, you’ll need to have a nice body of work on your own site so that once you do get their attention, they’ll take a look at your content and be impressed. Now, we just need to get them to notice us.

Here are a hundred steps that you can take on the path toward getting the attention of a blog editor using social media. It really helps if you’ve taken the time to build up a credible following of your own. Each of these makes you slightly more visible. Some of these make them a bit grateful. They are all about networking and relationship building.

ProTip: This influencer marketing tactic works just as well for journalists, podcasters, event directors and any other influencer who makes content and has an audience they can share with you.

  1. Follow the editor on Twitter
  2. Retweet the editor
  3. Subscribe to their content
  4. Mention them in a Tweet
  5. Follow them on Quora, Instagram or other social network
  6. Comment on their content
  7. Like their comments (Google+, LiveFyre, Disqus)
  8. Add them to a Google+ Circle
  9. Friend on Facebook
  10. Like their content on Facebook
  11. Connect with them on LinkedIn
  12. Mention them in your content
  13. Email them, inviting them to a quick video chat
  14. Invite them to participate in an email interview for your website (this tactic is highly effective!)
  15. Call them on the phone, Skype or Google+ Hangout
  16. Meet in person if possible!

Once you’ve built a real connection, it’s time to pitch. Send them a concise, sensitive email that positions your article in a way that aligns with the goals of their readers. Remember, blog editors care most about the interests of their readers. If that’s also your top concern, the pitch should go well…

Kim:

Thanks Andy! The verdict is finally in. I’ll try reposting blog content on LinkedIn, starting with this post 🙂

Readers…Any more questions out there for Andy?

THE LETTER

I have read Buffett’s books as well as several books about/with/sponsored by Buffet, including The Intelligent Investor. Which I have in my personal business and consulting library.

I do not consider Buffett either that brilliant, or that great of a man, except when it comes to investing. When it comes to investing and how to maximize the inherent capacities of any given business he supports he can be, and is indeed, far more often than not, quite incredibly brilliant.

Therefore I found the letter Bill Gates spoke about in the article quite interesting. I downloaded a .pdf copy to study.

Bill Gates recommends you read this specific part of Warren Buffett’s letter

warren buffett bill gates ping pongREUTERS/Rick Wilking Buffett and Gates.

Bill Gates is a big Warren Buffett fan.

Gates’ charity, the Bill & Melinda Gates Foundation, was gifted shares of Buffett’s Berkshire Hathaway, worth almost $30 billion back in 2006, and Buffett serves as a trustee of the foundation.

In a tweet on Tuesday morning, Gates highlighted what he thought was the most important section of Buffett’s latest letter to shareholders, the 50th edition of the widely circulated missive.

Gates links to page 23 of the letter, where Buffett walks through the earliest days of Berkshire (as well as the “monumentally stupid” decision Buffett made over $0.125 back in 1964).

In a YouTube video posted Sunday, Gates talked a bit about why he liked this passage from the letter so much — it’s about the history of Buffett the investor and Berkshire the company.

In the video, Gates says what works about what he calls the “Berkshire system” is that it maximizes the potential of businesses by giving them autonomy as well as the explicit support of the whole Berkshire organization, even if mistakes are made.

Gates added: “What really struck me this time about the letter was the value of experience. [Buffett] is better today than ever because he’s seen so many businesses and he understands business profitability so incredibly well.” Gates says this is the most important annual letter Buffett has ever written.

Read Buffett’s full letter here »

HARMONIZING BUSINESS AND CAREER – THE MARKETS

An interesting article.

But this is exactly why I have harmonized my Business (as a non-fiction writer and copywriter and inventor) enterprises and my Career (as a fiction writer and designer) ventures.

By having my Business and Careers complimenting each other I avoid the “I hate this job syndrome” (actually I very much enjoy everything I do) and I expect this will inevitably advance and accelerate both my Business and Career successes.

Whereas both sets of markets may by separate by nature, and operate differently to some degree, both are complimentary and entirely cross-fertilizing in the long run.

Vonnegut Sold Saabs: 11 Author Day Jobs

Gabe Habash — August 5th, 2011


We all have that same romanticized image of The Writer: sitting alone, hunched over his/her desk, pen in hand, thinking deeply about Writing before putting the pen to the page and Writing. But, unfortunately, doing this for long stretches of time doesn’t pay the bills, and that’s why things like Sylvia Plath working as a receptionist in the psychiatric unit at Massachusetts General Hospital happen. Writers are normal people, too. Just how normal? Here’s a few of our favorite writer day job finds:

1. John Steinbeck was a caretaker and tour guide at a fish hatchery in Lake Tahoe, where he worked on his first novel and also met his future first wife, Carol Henning. She was a tourist on one of his tours.

2. Douglas Adams first thought of the idea for A Hitchhiker’s Guide to the Galaxy while moonlighting as a hotel security guard in London.

3. Jeanette Winterson, in addition to driving an ice cream truck, was a make-up artist at a funeral parlor.

4. Dashiell Hammett was hired by the Pinkerton Detective Agency as an “operative” at age 21. His job description included staking out houses and trailing suspects. He was thankful for the work; his previous job had been a nail machine operator.

5. Robert Frost changed light bulb filaments in a factory in Massachusetts shortly before he sold his first poem, “My Butterfly: An Elegy” in 1894 for $15.

6. Kurt Vonnegut was the manager of a Saab dealership in Cape Cod, after he’d already published his first novel, Player Piano. The dealership was supposedly Saab’s first in America.

7. Jack London was an “oyster pirate.” At night, he would raid the oyster beds of big-time oyster farmers and sell them in the Oakland markets.

8. Jean Rhys, a 23-year-old and in need of money, posed nude for a British artist.

9. James Ellroy led a life of petty crime and shoplifting as a wayward youth, most likely as a response to his confusion following his mother’s unsolved murder.

10. Harper Lee struggled when she first moved to New York at age 23, working as a ticket agent for Eastern Airlines before befriending Broadway composer Michael Martin Brown. In 1956, Brown gave Lee a Christmas present: a year’s wages so she could devote herself full-time to her craft. During this time, she began work on what would eventually become To Kill a Mockingbird.

11. Ken Kesey, in order to earn some extra cash, was a guinea pig for the psych department at Stanford in a CIA-sponsored drug experiment. As a result of the drugs, Kesey had hallucinations of an Indian sweeping the floors, which compelled him to write One Flew Over the Cuckoo’s Nest.

Which mundane (or strange) day jobs for writers have we missed? Let us know in the comments below!

 

NEW PUBLICATION SCHEDULE

NEW PUBLICATION SCHEDULE

Recently I have been involved in a number of different projects that have left me little time for blogging. I have been writing the lyrics for my second album, Locus Eater, I have been writing and plotting my novel The Basilegate, I have been putting together a crowdfunding project for one of my inventions and one of my games, I have been helping with and compiling material for my wife’s new career as a public speaker, and helping my oldest daughter prepare to enter college. In addition I have been speaking with and seeking a new agent. I have even been preparing a new paper on some of the work of Archimedes and what I have gleaned from it. Finally I have been preparing my Spring Offensive, which is now completed.

All of which have kept me extremely busy.

However I have not been entirely ignoring my blogging either. In background I have been preparing a much improved Publication Schedule for all five of my blogs, my literary blog Wyrdwend, my design and gaming blog Tome and Tomb, my personal blog The Missal, my amalgamated blog Omneus, and this blog, Launch Port.

Now that most of these other pressing matters are well underway and on an even keel this allows me more time to return to blogging.

So below you will find my new Production Schedule which I’ll also keep posted as one of the header pages on my blogs.

So, starting on Monday, March the 15th, 2015, and unless something unforeseen interferes this will be the Publication Schedule for this blog every week, including the Topic Titles and the general list of Subject Matters for that given day. That way my readers can know what to expect of any given day and what I intend to publish for that day. I will also occasionally make off-topic post as interesting material presents itself.

Launch Port – 10:00 – 12:00 AM

Monday: The Markets – Brokerage, Entrepreneurship, Markets, Marketing
Tuesday: Business of Business – Business, Entrepreneurship, Employment, Self-Employment, Start-Ups, Writing
Wednesday: Brainstorm – Reader Discussions and Commenting, Reblogs
Thursday: Invention and Investment – Innovation, Invention, Investment, Tools
Friday: Capital Ventures – Banking, Capital, Finance
Saturday: Reassessment – Reblog best Personal Post, Review
Sunday – Sabbath

TOILING UPWARD IN THE NIGHT

I used to worry about this, but the truth is, I’ve always needed very little sleep. As a kid (a teenager and in my twenties) I got by with as little as three or fours hours a night, and sometimes as little as two. When I was a boy this aphorism/line of verse by Longfellow hung on my bedroom door, as many of my friends can probably recall:

The heights by great men reached and kept were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night.

Henry Wadsworth Longfellow

Nowadays, unless I overtrain (physically overtrain – I rarely mentally overtrain, it happens but I rarely really tire mentally or psychologically), I still need relatively very little sleep. About 5 to maybe 6 hours at most. And despite aging I’ll often have to make myself sleep that much.

I do not like sleeping in the daytime, unless injured or sick, so that becomes unavoidably necessary, and have always been nocturnal by nature. Often even when I am actually in bed (supposedly sleeping) I am making notes, writing, inventing, composing, developing new business projects, working cases, etc. The bed and the dark are good stimuli for my creativity, and since my wife can sleep anywhere and sleeps a lot my bedside lamp doesn’t bother her (she tells me). So I’m free to work in bed too. Additionally I will often wake from dreams or during the night to make notes on things that have occurred to me in my sleep. People often tell me I am prolific, and that may well be true. Often however I am simply awake and working far more than they are. I have always been this way and it is natural and enjoyable to me to walk outside at 2 or 3 o’clock in the morning and hear the silence of the world long ago asleep around me and know I am just finishing up or about to restart at my Work.

I also rarely take stimulants, except I’ll drink a cup of coffee sometime during the day. I do take supplements and drink a lot of water. Watch my diet and exercise frequently (and that is my real problem with rest, either physically overtraining or becoming dehydrated – I have to guard against both things).

As I get older I do tend to rest more, as in relax more and recreate more and take more breaks from Work, but as far as sleep goes, I still seem to need very little.

And this both greatly affects and effects my level of productivity. As in I can get far more done with little sleep and by instead concentrating upon my Work.

Unless, of course, I drive myself to injury, sickness, or exhaustion. Then I know I have overextended myself. At those points I force myself to rest and to sleep until I return to normal.

 

What It’s Like to Need Hardly Any Sleep

“I get three or four hours sleep a night, and I never get tired.”
Collages by Eugenia Loli

While most people don’t function well after an extended stretch of four or fewer hours of sleep a night, there may be a very small percentage who can thrive under these circumstances. In a landmark 2009 study, researchers discovered a genetic mutation in a mother and daughter who seemed to need much less sleep than the average person — the first time any mutation relating to sleep duration had been found (while the sample size wasn’t huge, the effect was replicated in mouse and fruit fly studies). A more recent study, by researchers at the University of Pennsylvania, revealed a variation in that gene, and other researchers are currently observing the sleep patterns of research participants who claim to function on very little sleep.

Nobody knows exactly how many true “short sleepers” exist, but estimates put it at one percent of the population. They wake refreshed and energized after just a few hours of sleep, and those who have been studied tend to pack their lives with tasks that they perform well unaided by stimulants or other crutches. For instance, the very productive Thomas Edison may have been a short sleeper. “Cells don’t sleep,” he said in his most quoted anti-sleep rant. “Fish swim in the water all night. Even a horse doesn’t sleep. A man doesn’t need any sleep.”

Recently, Science of Us spoke with Jenn Schwaner, a 43-year-old short-sleeper from New Port Richie, Florida.

How much sleep do you usually get each night?
On average, I get about three or four hours, and I never feel tired.

Have you always needed so little sleep? What about when you were younger?
When I was a little girl, I’d wake with my father at 5 a.m. I can remember getting up with him that early from when I was about 3 years old. He worked as a computer programmer at Fort Hamilton. On average, we’d get about four hours sleep a night, but we didn’t know that there might be a medical reason for why we didn’t seem to need much.

When we were up, we had to be quiet, because we had a very small house and we didn’t want to wake the rest of the family. My dad would go on the computer or we would watch TV together: old movies like Laurel and Hardy, The Three Stooges, or Shirley Temple. He moved to Florida when I was around 7, but when I was older I had a computer, so I taught myself programming.

Did your lack of sleep impact your performance at school?
I went to a private Catholic school and I was always a very quick, sharp student. But I was also very bored in school, and looking back, I should have pursued so many other things but instead I studied to become a court reporter. I was so bored that I wasn’t looking forward to another four or six years of study. My mother told me about court reporting, which you can do at your own pace.

What did you do when you finished that course?
I got married the very next day — I was only 20. I had my first child when I was 26. Then I had a son in 2000 and another daughter in 2006.

What was pregnancy and nursing like for you? Did you get tired then?
Not really. In fact, with my third child, I didn’t find out I was pregnant until I was 20 weeks in. I wasn’t trying and I was very busy. I was coaching sports, sitting on community boards, and I was president of PTA. I couldn’t even remember when I last had a period, I was running around and doing so many things like a chicken without a head.

But I always said I was made to have children. It never bothered me when I got up in the middle of the night. It didn’t matter if it was every two or three hours, and I nursed all my kids. And then I started taking in foster children. A lot of the babies were born addicted to drugs — meth or prescription meds — and they need somebody to cuddle them and hold them in the middle of the night when they are going through withdrawal. I felt like I didn’t sleep at night anyway, and I knew that these kids really needed someone who wouldn’t get frustrated being up with them all night.

When I had my first baby, my husband was working nights, so he’d sleep during the day. I couldn’t make noise in the bedroom, so I was up doing all the things I normally did during the day while I was also nursing the baby at night. I breastfed her for 18 months. It was just the way it was. It never bothered me.

Was it just the fact that you didn’t need sleep that drew you to foster care?
I worked as a court reporter in dependency court for 23 years. One of my first jobs was in a very small town where everyone in the court system knew each other. I remember one Friday afternoon a 4-year-old kid came in — he had just been taken away from his parents and there was no place for him to go. They were arguing about where he should go. It totally sickened me. Here we were fighting over where a child needs to lay down for the weekend.

So that was my first experience of it, but I didn’t start taking in kids for long-term care until my kids were a older. I’d been hosting foreign-exchange students and I didn’t feel like that was a help. They were all so privileged and I wanted to do something for kids that needed it. And also, it’s not that my parents were hippies, but I was kind of a Peace Corps “I want to make the world better” person.

What’s it like sharing a bed with you? Do you bother your husband in the night?
I was married 22 years, but we are now divorced. My sleeping was an issue for him. He was a very light sleeper, so I slept on the couch for a number of years, probably for about the last eight years of our marriage. It definitely put a strain on our relationship, because he’s the type of person who has to sleep either eight or nine hours a night, and if I walk into the room at one in the morning, I would wake him up and he couldn’t go back to sleep. It caused issues.

You know, when I got divorced, it was kind of a relief. It was like, “Oh my gosh, I can walk around my house without waking anyone.” We had a one-story house for the majority of our marriage. I would think nothing of vacuuming at 2 a.m. and of course that would wake everybody, but now I didn’t have to worry about that. And I have a two-story house so everybody is asleep upstairs and I can vacuum all I want downstairs.

Are you single at the moment?
I have a boyfriend who understands it, and he’s not a light sleeper, so we can share a bed without a problem. There are some nights when he turns around and is like, “You have not slept all night.” And I’m like, “I know. I’m sorry.” He asks, “How do you function?” And I say: “it’s just the way I am. It doesn’t bother me.”

Can you talk me through a typical day from the minute you wake up to when you go to bed?
It really depends on which children I have at my house. At the moment, I have my kids plus three foster kids — a 13-year-old, a 2-year-old, and a 17-month-old. So the babies sleep through the night. I don’t use an alarm clock. I generally get up between 3 and 4 a.m. and I will start to do some work or laundry or cleaning and then I’m usually taking kids to the bus stop starting at 6:30 in the morning. Then I come back and wake up the others who get ready for school for 7 a.m., and then I start the rounds of dropping them off at different bus stops.

I drop the babies off at child care at about 8:30 and I start court calendar at 8:30 or 9 a.m. and I work until between 3 p.m. and 5 p.m.  Then I start picking kids up again. The babies first, usually at about 3 p.m.; my 8-year-old gets off the bus at 4 p.m. and then the other kids usually get home between 4 and 5 p.m.

It’s softball season right now, so it’s crazy. We go five days a week at about 6 p.m. One of my morning rituals is cooking dinner. I’ll crock pot so everybody can grab something to eat before their evening activities. And we do homework in the car, then we come back home and the kids shower. If you walk into my hallway, there’s charts everywhere: the rules of the house, who gets showers at what time (to avoid any bathroom collisions).

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My oldest is in by 11 p.m.; on the weekends, she’s in by midnight, but that doesn’t mean she shuts down because her friends come to our house and they stay up until about 2 a.m., and they sleep through to 10 a.m. The babies and little kids are asleep by 9 p.m. and the older kids are asleep by 11 p.m.

I don’t worry about my oldest too much anymore, but she can still keep me up. Her curfew is midnight and because I sleep when I’m tired — I don’t fight sleeping — I might sleep from eleven until two. If she’s not home yet, I have to wait for her. My house has always been the hang-out house. I am a big cook and she has a very large room with a fridge and a couch in there, which is the hang-out room for all her friends.

But I usually go to sleep close to 12 and then start all over again. It’s crazy. My life is extremely hectic.

Do you ever feel tired?
If anything gets me tired, it’s stress, and it’s more that I get stressed than tired.

Can you describe what that feels like?
You know, I think as I’m getting older — I’m 43, so I feel it more in my muscles, but my mind still doesn’t shut down. I’ll sit at the computer for an hour. I’ll do a load of laundry. Then I’ll go back to the computer for 45 minutes. And I’ll start making dinner and then go back to the computer and start doing something else. I’m not a very sedentary person. There’s always something to do: laundry, dinner, clothes in the dryer. It never ends.

How did you learn that you are a short sleeper?
I only found out I was a short sleeper about a year and a half ago. My father was working at FSU and he had heard of a study that was being led by a geneticist at the University of Califonira, San Francisco, so he contacted them. When the media heard about it, he was interviewed and he said, “Well, if anyone has this worse than me it’s my daughter.” So ABC came and followed me for 24 hours. My father was characterized by researchers as having features in common with other short sleepers.  They think it’s caused by a variation in a gene, but they don’t know a whole lot about it — for example, if it’s more likely to be passed on from men to their daughters or if we even carry it.

Do you think any of your children are short sleepers?
I don’t think so, but if there is a candidate, it might be my youngest … She’s nothing like I was at her age, but she does come through to my room all the time in the night. She’s a light sleeper. She could fall asleep in a wheelbarrow and then be awake after 15 minutes.

When I found out that “short sleepers” were a real thing, it relieved me. I wish that I had looked at it the way the reporters saw it. They thought it was so great, that I was so lucky because I had so much more time in my life to accomplish things. Even though I always had an instinct to fill that time, I didn’t really cherish it and I should have from a much younger age. I fought it for so many years. I would lie in bed and tell myself go to sleep, go to sleep. Shut down! I did everything possible with the exception of medication. I tried meditating and nothing did it. I’ve embraced it a lot more seeing how jealous other people are of me. I have overfilled my life with things, but it’s what I enjoy doing.

You work as a court reporter. I bet that requires a lot of concentration and attention to detail?
It does. I mostly do high-profile criminal cases — first degree felonies. I do death-penalty cases and I have to write real-time, verbatim reporting of everything everyone is saying in the court room. We do it on a steno machine. You can only touch ten keys at a time and you make a language based on phonetics. I’m certified at 235 WPM on the steno machine.

Given that your job deals with such heavy subject matter, do you find it hard to switch off from that? Do you think about the court in the middle of the night?
Very rarely now do I dwell on my work. But when I was young, I would come home and I would be really bothered by the divorce cases. It was terribly hard to see people who had once loved each other treat each other so horribly. I used to joke to my husband, “Don’t ever try to divorce me because I will take my chances in criminal court before I take my chances in divorce court.” We had a very amicable divorce since I didn’t want to do anything that would hurt my kids. But very rarely did the criminal cases bother me.

What happens when you’re sick. Do you find it hard to take to your bed?
Yes, I find it hard to lay still, but it’s actually very rare that I get sick. It actually stresses me out to have to be sick, even just the thought of it, because I can’t imagine being stuck in my bed and recuperating. Who is going to look after all the kids? Who is going to take care of them? Who is going to make dinner? Some of them are getting old enough now that they can function, but they don’t function well. I have to come downstairs and spend three days cleaning after I have been sick for a day, so being sick really stresses me out.

What’s air travel like for you? And are you impacted by time difference?
I never get jet-lag and it annoys me when I travel and I see people asleep on the plane. I don’t sit still. In any relationship I’ve ever been in, they ask me to please sit still and watch the movie and I can’t, it’s like I have laundry to do or this other task to do, so being on a plane just drives me absolutely crazy. I feel like I need to get up and jog or something.

I’m happy to go on very long road trips — I’ve driven very, very far. I’ve taken my softball team to Louisiana, to Tennessee, to North Carolina. I’ve driven from Florida to New York a few times, and California. I usually take the kids and go straight through the night, so there’s about six to eight hours of everyone sleeping. I just keep on driving.

Does drinking impact your sleep?
I don’t get hangovers. If I overdo it and I get a headache, that’s saying a lot. Most people in their 40s are sick for a day and a half. If I drink too much, then I may go to bed at two and get up at six — maybe I get an extra hour’s sleep!

What happens when you take stimulants? I’d imagine things like a 5-Hour Energy or recreational uppers would have an extreme effect on you?
I have one cup of coffee a day, usually in the morning. I’m a Dunkin’ Donuts junkie — I love my iced coffee, so I usually have a medium whatever their specialty coffee of the month is and that’s my thing. I do think I need the caffeine.

What would you say is the best thing about being a short sleeper?
The best thing is that I have so many more hours in the day to get things accomplished. I still say I wish I had more hours in a day, and I have more hours than most people.

Do you get annoyed with people who count how much sleep they have had and complain about being tired?
Yes. Even when my kids sleep crazy amounts of hours I get annoyed. Teenagers can sleep probably for 12 hours straight, and I get so annoyed because I think they are wasting their lives. Why are you wasting your life sleeping? There are so many things that you could be doing. That’s how I see it.  So, I don’t like them sleeping for longer than necessary because they are wasting their lives. That’s always been my thing. You have plenty of time to sleep when you die. You might as well embrace life.

This interview has been edited.

THE ADVENTURES OF END-OVER: THE BUTT-NAKED BUSINESSMAN

I thought about posting this to my literary blog, but… then I thought to myself, no, this story contains so many of the lessons I’ve learned in business and regarding corporate espionage that I’ll put it here, on Launch Port.

I’ll continue writing the story in sections and then serialize it here on Launch Port. Enjoy.

 

THE BUTT-NAKED BUSINESSMAN


Chapter One: The Breeched Bureau

(First Draft)

End-Over placed his luggage at the foot of the bureau. The important thing about a bureau in his mind, if you were going to have one at all, was that it be tightly arranged and well ordered. Most people didn’t understand this, even those who made much use of bureaus. Then again, most people started at the over, and not at the end. He had been born breeched. The end as the logical starting place was natural to him.

It also struck many people as either odd, or humorous, or both, that he would bring so much luggage to a Nudist Camp. But to him, if you were going to camp, the important thing was to always be prepared. Being naked in the face of being nude was to him a very different thing than being both naked and nude. The nude part he had worked himself up to without much trouble. Truth was he had always preferred being nude. The being naked though, that was another matter. They didn’t mesh well in his mind with the other parts of himself. Nude was just another form of camouflage, and another form of gregarious sociability. Naked was, well, it was being naked. You either got that, or you didn’t. End-Over got it, and because of that, he avoided naked.

Everyone at the colony, for he preferred to call it a Colony rather than a Camp, called him John. Or Tule. Because he told everyone his real name was John Tuli. It wasn’t of course, and it wasn’t the only alias he employed. After all real names left one naked, and considering that he was a businessman and considering his business, he was satisfied to let everyone else see him nude rather than naked. His name didn’t interfere with his time at the Colony, it didn’t interfere with his fun, it didn’t make him any less likely to be what he was or to do what he’d do, it was just a name. A corporate structure. He wasn’t attached to it. He wasn’t even attached to his real name. It implied certain things about him, helped clarified aspects of his past. Like all names though it was self-limiting, wasn’t really descriptive at all, other than the meaning others attached to it. Public names, real, or imagined, or created, were like terms to him. Something you could hang an idea on, not something you could develop a solid, working description from. He had a secret name for himself, something no-one else knew. Well, no-one else except maybe God. But it wasn’t a naked name, and it wasn’t a nude name, and it wasn’t a public name, and it wasn’t even a private name. It was a name he used when he talked to himself. Which was often enough that he was respectful of it. So he never used it otherwise, and never spoke it in vain.

He turned from the bureau and examined the room he stood in. It was part of the same cabin he always stayed at when he visited the colony. The floors were stained hardwood, dusty and warm, it seemed to him, no matter what time of year he visited. The furniture was typically resort issue. Standing floor lamps, warm yellow bulbs that shed very little light. That was perfectly fine by him.

The bed was low slung, with no headboard. The mattress was new, and the sheets clean and well tended. On his pillow lay a single wrapped chocolate and with a white rose topping a crisp, bright, white envelop with gold, calligraphic insignia cut to conceal a card rather than a letter. The card was no doubt the typical greeting he always received whenever he visited.

The small kitchen would be clean, swept, dry, and sterile. The floor tiles black and white, the polished faux granite counters would gleam dully. The sinks would shine, the faucets would be scrubbed. Dishes would be neatly stacked and put away in their proper places. The silverware would look as if just purchased. The white-frosted, spherical, enclosed light fixtures would hang halfway between the roof and the floor of the vaulted kitchen ceiling. The refrigerator and freezer would be completely empty of anything but ice, which would be plentiful, and the cabinets would be entirely bare. This didn’t matter to him though; he would stock his own larder. He preferred it that way.

The single bathroom of his cabin would be spotless, the toilet almost pristine, a large shaving mirror would hang above a sink free of all traces it had ever been previously used, and a full length door mirror would decorate the inside door of the bathroom. The bath would be part programmable Jacuzzi, part rounded tub, and would conceal a detachable, multi-pulse showerhead. He liked the set up and looked forward to a few long, relaxing soaks at night while he listened to opera and dozed in the warm water. Which he would salt and pour white wine in for the smell, and because it would relax him all the more…

 

LESSONS LEARNED

Traditional Intellectual Property Lessons Learned

Over the past few months, we have been talking to many entrepreneurs about their knowledge-gap around intellectual property (IP) and other important startup matters that actually impact IP or intangibles (and therefore valuation and ultimately their success). This is the first in a three part series detailing the lessons learned by these early stage companies.

First, what do I mean by traditional IP? I often joke that if I had a dollar for every person who told me they didn’t have any IP in their business, and a second dollar for those who think IP is only patents, I would be rich. Traditional IP to me is the patent or trademark protection. That is not to say that copyrights, trade secrets, and so on are not IP—far from it—but the most common IP is patents and trademarks. Unfortunately there remain some big misconceptions around protecting traditional IP.

A few brave entrepreneurs have shared their stories to help others learn about the importance of IP identification early and often.

Timing is everything

Phillip Felice, Founder of Bridge Optix, described his recent brush with IP horror in a single sentence: “I realized I have underestimated intellectual property timing importance.” Phillip was weeks away from a public release of his product when he was grilled on his company’s IP protection and strategy. He realized that his patents needed to be filed before his public product release.

We have heard other horror stories where companies have spent thousands on branding for websites, signage, or product packaging without first securing rights to a name, including trademarks. Register and secure rights before spending too much of your limited startup capital.

Location, location, location

Patents filed with the United States Patent & Trademark Office (USPTO) only cover the US. The same goes for trademarks and copyrights filed with the US Copyright office.

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DOING GOOD from THE BUSINESS, CAREER, AND WORK OF MAN

You should treat your assets, your businesses, your creations, your investments, your money, and your wealth exactly like your children. You should build them up, develop and grow them so that they can function, and function well, without your presence. Eventually you want your every asset to have a completely independent existence, entirely free of the necessity of you.

You want the things you create and the things you have and the things you produce to have their own life, to outgrow you, and to do those good things in the world that you could never do alone because, after all, you are but one man.

Look at your assets as you would your own children and off-spring, the point is never to maintain a life-long control of them, but to develop them in such a way that they no longer need you. That they outgrow and exceed you. Do this and you will prosper, do this and the world will prosper.

In the long run this approach will make you much, much wealthier and much, much wiser, and better still it will make the world much, much wealthier for your uncommon Wisdom. When good things outgrow their creator everyone benefits. Especially the creator.

Do not just do good with the things you create and possess, let the things you create and possess Do Good on their own.

GOING VIRAL

10 Brilliant Strategies For Writing Viral Content

This is part of a series. Check out the companion piece: BuzzFeed’s Guide To Viral Content (Cats Optional, But Encouraged)

There are certain websites, writers, marketers and content creators who seem to rule the internet. Everything they put out there seems contagious, capturing an audience of millions and sparking conversations on social media.

These days, unpacking the secrets to viral success has been the mission of researchers, media organizations and businesses alike. After all, infectious content leads to major rewards in the form of readers, subscribers, advertisers, raising awareness for an important issue, brand recognition and financial success.
If you’re looking for ways get people talking, check out these 10 strategies from the experts themselves.
“Grumpy Guide To Life: Observations From Grumpy Cat” Book Event At Indigo

Grumpy cat. (George Pimentel/WireImage)

1. Write good content

Bottom line: Tell a good story and tell it well. Readers quickly abandon stories with weak content and bad writing.

Begin by making sure your story clearly communicates the five W’s: Who? What? Where? When? Why? This grounds your reader in the story’s basic premise and why it matters.

Guy Kawasaki and Peg Fitzpatrick, co-authors of The Art of Social Media: Power Tips for Power Users, explain in a recent Harvard Business Review article that stories should accomplish one of a number of tasks: explain what happened, explain what something means, explain how to do something or surprise the reader.

2. Elicit strong emotions – positive is better than negative

Stories that evoke intense emotions tend to drive popularity, according to a 2011 study by University of Pennsylvania professors.

Content that triggers “high-arousal” emotions performs better online, whether those emotions are positive (like awe) or negative (like anger or anxiety). Whereas content that sparks “low-arousal” emotions (like sadness) is less viral, write Professors Jonah Berger and Katherine L. Milkman, who studied the viral nature of New York Times articles over a three-month period. And though there’s much complexity at play, in general, “positive content is more viral than negative content.”

When Jack Shepherd, editorial director at BuzzFeed, wrote 21 Pictures That Will Restore Your Faith In Humanity, it generated millions of hits. The list evoked the emotion felt when “you’re in the presence of the triumph of the human spirit,” says Shepherd. Today it has 15.4 million views. (Full disclosure: Shepherd has been a friend for years.)

“When people share something like that, they’re not just sharing the story, they’re sharing the strong, positive emotional experience they had. You can’t really fake that,” says Shepherd. For more tips from Shepherd, check out the companion piece, BuzzFeed’s Guide To Viral Content (Cats Optional, But Encouraged).

3. Be brief

Get to the point quickly and keep the reader interested.

“Our experience is that the sweet spot for posts of curated content is two or three sentences on Google GOOGL +0.89%+ and Facebook and 100 characters on Twitter TWTR +1.62%,” say Kawasaki and Fitzpatrick.

“The sweet spot for created content is 500 to 1,000 words.”

4. Write irresistible headlines

Headlines are the gateway to a story – your one chance to pique your reader’s curiosity and convince them to stay with you. Headlines can make a story a smashing success or a total flop, even if the content is fantastic.

Capture your reader’s attention with headlines that

– Clearly and concisely state the article’s purpose

– Use intriguing adjectives

– Communicate the value and ease of the story

In other words, tell your readers upfront that they’ll be getting a lot out of your story with little effort on their part. (For example, my headline This One Smart Habit Can Slash Your Airfare told readers that they could save a lot of money by learning one habit. Tons of value and so simple.)

Twelveskip.com offers this list of eye-catching title templates that will help you develop great headlines.

5. Be visual

Visual content increases engagement. So pair that compelling headline with a striking visual. Always. This is key to capturing reader interest.

Buzzsumo, a content analytics company, found that having at least one image in a Facebook or Twitter post leads to an average of twice as many shares compared to a post without images. A study by content marketer Skyword found a similar correlation between images and engagement, write Kawasaki and Fitzpatrick. “Total views of its clients’ content increased by 94% if a published article contained a relevant photograph or infographic, when compared to articles without an image in the same category,” the co-authors write.

6. Play the numbers game

The more you post, the greater your chances at going viral. Neetzan Zimmerman, who the Wall Street Journal called possibly “the most popular blogger working on the Web today” blogged for Gawker until 2014 and routinely drew the most unique visitors to the popular site. In an interview with HubSpot.com, Zimmerman shared that he posts 10 to 15 times per day. Not every post went viral, but the larger the volume of stories, the greater the chances of one taking off.

And don’t stop once your work is out there. Promote it actively on social media and do so repeatedly on different days at different times so you can capture different audiences. Tailor your posts for the social media platform.

Sure, you may lose some followers who don’t like repeat shares. But Kawasaki and Fitzpatrick found that this practice pays off. “When we decided to test the effect of repetition by sharing four identical posts with four different links to track clicks, we got about 1,300 clicks on the first, roughly the same on the second, 2,300 on the third and 2,700 on the fourth, for a total of 7,600 clicks. Would you be willing to risk complaints about repeated tweets to achieve 5.8 times more clicks?”

7. Play nice with others

Give credit where it’s due by linking to sources you site in your articles. “Links send traffic to the source as an act of gratitude; enable readers to learn more from the source; and increase your visibility and popularity with bloggers and websites,” write Kawasaki and Fitzpatrick.

And keep the gratitude flowing after your work is out there. Thank and retweet those who tweet your content. Follow them back. Retweet and favorite their stories. Offer thoughtful comments. Be engaged.

8. Study your stats

Check out how your stories compare against each other. What works? Why?

Pay attention to the stories that flopped and think about tweaks that could have made them better.

9. Time the release of your stories

Zimmerman recommends posting at 9 a.m. and noon EST. At 9 a.m. you’ll capture workers reluctant to dive into work at the start of the day.

At noon, you’ll capture West Coast workers arriving to the office and East Coast workers on their lunch break.

10. Give the reader a practical takeaway

You’ve written a compelling story with an irresistible headline. Now read over it and make sure it includes practical, actionable takeaways.

A key component of contagious content is getting readers to share content with their friends and followers. And since everyone from journalists and marketers to high school students to your aunt on Facebook is crafting their online brand, readers are more likely to share material that they find useful and makes them look good.

Demonstrate the value of your content, and watch your numbers soar.

Deborah Jian Lee is a journalist, radio producer and author of a forthcoming book about progressive evangelicals (Beacon Press). Follow her @deborahjianlee. Visit her website http://www.deborahjianlee.com.

MONEY AND POWER 101

As a child my parents taught me almost nothing at all about money. (Other than earn and save it.) Despite the fact that my father was a successful tool and die maker, an inventor, and had owned and sold his business (at a nice profit) I nevertheless received a very scant education in money matters.

I remember many times, seeing my parents doing their taxes and asking them, “teach me about taxes, teach me about money, and how this works.”

They always basically told me, “You’re a child, you don’t need to worry about this right now, you’ll learn about this when you grow up – on your own.”

I guess that was simply the Weltanschauung of their generation and age. It is, however, not mine.

Because of that when I entered college, and for the rest of my life, I have been learning about business, capital, Capitalism, economics, finance, investment, money, and all other related money-matters. Money is a big part of my Personal-Education Plan (PEP Program), and my self developed IEA (Individual Education Account).

When I first got married I realized pretty quickly that my wife had no idea about money, how it operated, or why it worked as it did. She, likewise, had little to no real education on money matters from her parents either.

Determined not to let financial ignorance and bad money management work against her, me, our marriage, or in the lives of my children I have developed Economic and Monetary Educational Materials to use for their instructional benefit. Since I homeschooled my children for their entire primary educational period (pre-college) I made sure to incorporate both basic and advanced course materials on budgeting, business, Capitalism, career, economics, entrepreneurship, finances, investment, profit, etc. I also make sure they practice what they learn. Both are far better at money matters than I was at their age.

I am to the point now that regardless of what happens to me I feel confident that they are in possession of enough useful materials, and have been trained and habituated in such a way as to assure they will be successful in their own businesses, careers, and with money.

Below you will find a very basic summary of the most fundamental things I have taught them concerning money. They are well advanced beyond these simple ideas, but, in starting any venture it is always necessary to begin with the fundamentals. Often, over the course of time, it is necessary to return to the fundamentals as well.

Beneath the section on Money and Power 101 is a short document I developed regarding the Hoards I believe each person should develop over their lifetimes and how to employ and use these Hoards.

This “List of Hoards” is hardly exhaustive, but it does include most of the Hoards I consider most basic, except for the Word Hoard. Which technically could be a part of your Charisma Hoard, but really I consider a person’s language, linguistic, and vocabulary (Word) hoards to be an entirely separate set of treasures.

I offer these posts in the hopes that they may assist you, especially if you are just starting out in the world, to master your own Money and to develop the Hoards that you will find most useful.

I do not insist you necessarily agree with my definitions, but I do urge you to make your own studies of Money and the Power it engenders, I do urge you to master Money (rather than be mastered by it, wither as a poverty-stricken person or as a wealthy person), and I do urge you to develop and grow your own Hoards.

You will thank yourself for such efforts later on in life, and very likely the world will thank you for having made such efforts.

Comments are welcome.

____________________

MONEY AND POWER 101

MONEY is the financial power to do as you need and wish in the world. The more money your have the more power you have, the less money you have the less power you have.

SURPLUS is the amount of anything you have in excess to your actual or current needs. Your surplus should always be as great as possible of imperishable items.

PROFIT is the amount of money earned or generated in excess of expenditures.

INSURANCE is a money pool set aside for emergencies. If possible it is best to self-insure.

TAXES are the amount of money lost or exhausted to an individual by being seized by the government.

EARNINGS are the amount of money you generate for yourself through various actions of Work. Earnings are divided into three separate subcategories.

Income is the total amount of earnings one generates through all earnings sources. Originally it was that income (come-in) generated by investments.

Investments is the amount of earnings generated by whatever vehicles one is invested (vested) in. Investments are earnings or income vehicles generated by Risk.

Salaries or Wages is the amount of earnings generated by working for or laboring for others paid in the form of salary or wages. (Time or Work for money.)

SAVINGS – the amount of money already earned but not invested or spent but retained for long term goals or for emergencies.

EXPENDITURES – all monies spent to buy or pay for non-income producing items or services

Bills and Living Expenses – those monies paid to creditors or service providers for goods and services purchased. Bills and Living Expenses are monies lost to others.

Necessities – those monies expended for all goods and services of a necessary nature: food, shelter, power, necessary maintenance, etc.

Emergencies – those monies expended for emergencies and immediately unforeseen expenses, such as medical bills and repairs.

Entertainment – those mines expended for entertainment, recreation, etc.

GIVING – all monies given to the care and well-being of others to service their needs, also any resources given to others for their support.

Charity – giving to Church and/or Charitable causes with the intention of supporting the long term needs of an individual or an organization.

Philanthropy – giving to humane and other causes with the intent of addressing or solving specific needs or problems or projects. For instance one might found or support a philanthropic enterprise to support literacy, to build a hospital, to fund a scholarship, etc.

PREPARATION – always keep your money growing, in motion, invested, and in use for worthwhile things. Always plan as far ahead as possible regarding expenditures to be made. Always have accurate and complete information about all aspect s of your money and how it will be used.

RISK – all enterprises require risk. Risk is the amount of danger required to service a worthwhile enterprise or investment relative to the potential reward or Return on Investment (ROI) the enterprise or investment will generate (in the case of business, financial, and monetary activity). Generally speaking the higher the risk the greater the return or reward, and the lower the risk the lower the return or reward. However measures should always be taken to favorably mitigate risk as much as possible.

REWARD – is the amount of gain generated by the successful conclusion or progress of a worthwhile Risk. Another term that is synonymous with reward in financial and monetary matters is Return on Investment, which is a measure of gain generated by risk relative to the danger of initial loss of the initial loss of the investment.

MONEY – having more than enough money needed to meet all of your needs and the needs of others should make you happy. Making money should make you happy, and having a large surplus of money should be associated with pleasant thoughts and feelings and with security. Money is a personal, physical, financial, economic, psychological, social, and spiritual force, or power, and should be treated and employed as such. Money should not master a man, either by having too little, or by being consumed and over-powered by it. Money is a servant, not a Lord.

CAPITALISM – is that form of economic activity, or that system of economics, that seeks to build and generate Capital Pools, or reserves of money, that can thereafter be employed to build businesses, funneled into investments, grow and expand enterprises, etc. and thereby generate even more Capital and ever larger reserves of Profits. Capitalism depends on the fact that money is constantly invested and employed and that new ventures and enterprises are continually started and grown so as to continually create New Wealth. Capitalism also depends heavily upon Free and Unfettered Markets.

 

____________________

THE HOARDS

ACTIVE HOARDS

Always make ongoing use of and constantly develop your hoards for an unused hoard is useless and an undeveloped hoard has no value.

 

ABILITY HOARD – every ability, capability, skill, and talent that a person possesses and develops in life

ACHIEVEMENT HOARD – every good and worthwhile achievement or enterprise that a person ever accomplishes

CHARISMA HOARD – all beneficial influence and powers of persuasion an individual possesses to sway others to participate in worthwhile endeavors

CHARITY AND PHILANTHROPY HOARD – all charitable and philanthropic works that one engages in to assist others

CREATION AND WORK HOARD – everything of value that a person creates, and all of the valuable Work that one ever does over the course of life.

ESTATE AND LAND HOARD – all estates, lands, and real properties that one owns or controls

INVESTMENT HOARD – all good and profitable investments that a person is engaged in or is participating in

RELATIONSHIP HOARD – all beneficial relationships which an individual may rely upon for advancement, comfort, friendship, and support

TREASURE HOARD – all objects, things, or possessions that are of economic, monetary, and physical value

VIRTUE HOARD – all of the Virtues that a person possesses and can command within his person

BLESSINGS, HEIRLOOMS, LEGACIES, AND INHERITANCE – all of the blessings, heirlooms, legacies, and inheritances passed down by one individual or one generation to another

THE SHARP END OF THE STICK from HUMAN EFFORT

The entire point of the problem is to reach the Best Solution. Yet many never seem to understand this, and so for them, the point of the problem is what they eagerly and stubbornly impale themselves upon.

BOO-YAH!!!

Today I went out and finished buying the final pieces of my new hard file filing system.

Now all of my thousands of post-it notes, scribbled notes, torn out sheet notes, doodles and hasty idea sketches for my various writing, novel, poetry, invention, composition, business, and gaming projects are stored in their own separate storage containers and I can go through them one by one, without all the mess and mix-up.

Plus I can finally see my desk again, and finally have space for my new office equipment.

So there.

BOO-YAH!

Have a great weekend folks.

THE ADVOCATE OF ADVERSITY

Indeed. And I completely agree.

Malcolm Gladwell on Why You Need Adversity to Succeed

The best-selling author explains why coping with tough challenges as you start up will make you a much more successful entrepreneur.

Learning disabilities like dyslexia aren’t typically regarded as advantages, but for some entrepreneurs, being dyslexic has been a key part of why they succeeded.

That’s according to New Yorker writer and bestselling author Malcolm Gladwell, who, while researching his last book, David and Goliath, spoke to roughly two dozen dyslexic entrepreneurs.

“Their stories are all the same,” Gladwell says. “They don’t think they succeeded in spite of their disability. They think they succeeded because of it.”

While learning disabilities present unique challenges for individuals from an early age, they can also serve as what Gladwell refers to as “desirable difficulties,” or challenges that force people to learn new skills that prove extremely helpful later in life.

“They’re learning delegation, how to communicate with other people [and] motivate other people,” Gladwell says.

Successful dyslexic entrepreneurs that Gladwell points to include Virgin Group founder Richard Branson, JetBlue founder David Neeleman, and longtime movie producer Brian Grazer, whose dyslexia forced him to learn how to negotiate his way to getting better grades in school, according to Gladwell.

“By the time he hits college he’s brilliant at it, and then what does he do? He becomes a Hollywood producer, [which is] about negotiation, among other things, and he’s been practicing his entire life,” Gladwell says.

“In order to learn the things that really need to be learned we require a certain level of adversity.”

To hear more from the conversation, watch the video below.

Why Obstacles Can Improve Results

Certain obstacles that seem undesirable at first may ultimately help you get ahead.

IT’S ALL FOR SALE

IT’S ALL FOR SALE
(The Song of the Modern Expert)

 

If someone says they’ll do for me
What only I can do
I always say to them, “My friend –
You’ve thought your offer through?
That’s a lotta work to do for me
What you say you will,
But if you’re game
It’s all the same,
To me, so better still.”

“Oh no, I meant,” they often say
You’ll do all the work
I’m just here to show you how
So you won’t be a berk.”

“Oh, I see,” I say to them,
“Your expertise you sell –
And how did you a maven make
If you will say, pray tell?”

“Why, I learned by doing,
Work and toil, I often struggled long,
I gained my expertise because
I laboured all along.”

“Oh,” I say, “you expert are
Because you did the work
The efforts you made shaped yourself
You did not duty shirk.”

“Yes,” they say, “that’s what I mean
I worked to learn my trade,
Now if you’ll buy my expertise
I’ll do for you the same.”

“No thanks,” I say, “I like your way,
I’ll do it all myself,
And if I do one better, then
My book will be for sale.”

(At a discount of course.)

THE OLD MASTERS

Well worth thinking on…

THE OLD MASTERS

Frederick Wiseman, filmmaker, 84, on a walk in Paris. Wiseman’s documentary ‘‘National Gallery’’ had its premiere at the Directors’ Fortnight at Cannes this year.

Is there a difference from the way you work now and the way you worked when you were first starting out?

I think I’ve learned more about how to make a movie. The basic approach hasn’t changed. The method that I follow is the same one that I’ve always followed. I hope that I’ve learned from one movie to the next, at least enough not to make the same mistakes.

What’s the most grueling part of your filmmaking then?

Raising the money.

Early on, did you ever think you’d still be making movies at your age?

I didn’t think about it at all. I have a hard time recognizing that I’m 84, almost 85. I’m in complete denial, which I think is extremely useful. Of course from time to time I allow myself to be aware of it, but it’s not something that I dwell on. I like working. I work very intensely.

Any advice for young filmmakers?

Marry rich.

And what about advice for your peers, filmmakers your age?

Everybody complains about their aches and pains and all that, but my friends are either dead or are still working.

article continued here…

 

THE MEANDERING MAN

Indeed. I practice this habit every day. I walk and/or run 2 to 5 miles per day.

Why You Should Make Time for a Long Walk This Week

Doctors insist sedentary workers should get up from their desks periodically, but long walks offer much more than improved health.

In recent years, walking has gone from a generally healthful mode of transport to a public health crusade. Why? Lately, science has shown sitting all day to be the newest public health menace, right behind Big Macs and cigarettes on the list of things that will shorten your life and damage your body. The silver lining to this evolving line of research is that fighting back seems to be as simple as getting up and wandering around for a few minutes every hour or so (standing desks are another option).

An occasional stroll, therefore, has become akin to a morning vitamin or regular cancer screening–something you know you really ought to do. There’s no denying the truth of the necessity of adding a bare minimum of movement to our days, but there’s another side to walking that may be getting lost in the rush to remind people of its salutary effects.

Walking might save your life, but that’s far from all a good wander has to offer.

Traveling by foot isn’t just medicinal. It’s also a meditative pursuit with a long and storied pedigree that can lift your mood, improve your creativity, and give you the space you need for life-changing self-reflection.

Less Anxious, More Creative

The first couple of items on this list are the simplest to prove. Again we can turn to recent studies that reveal being outside in natural settings is powerful anti-anxiety medicine. Blog Wise Bread summed up the new findings this way: “The sounds of birds chirping, rain falling, and bees buzzing are proven to lower stress and evoke a feeling of calm.”

Similarly, science attests that getting out for a walk can spur creative thinking. Stanford News, for example,  reports on studies out of the university showing that “the overwhelming majority of the participants in these three experiments were more creative while walking than sitting … creative output increased by an average of 60 percent when the person was walking.”

Walking to Find Yourself

It’s clear, then, that walking has short-term utilitarian uses–if you need an idea to finish that work project, a spin around your local park might help shake one loose. But there’s also lots of anecdotal evidence that longer walks can yield a deeper sort of creativity. The mental space created by long rambles offers the stressed and scattered the time and brain real estate needed not only to solve specific problems, but also to gain perspective on their own lives and rebalance out-of-whack lifestyles.

When blogger David Roberts decided to fight his profound burnout with a year-long digital detox, for example, he soon settled into a daily rhythm of long hikes. “Reliably, after about a half-hour of walking, ideas start bubbling up,” he reports in a fascinating writeup of the experience for Outdoor magazine. The wandering had other effects, too. “I spent hours at a time absorbed in a single activity. My mind felt quieter, less jumpy,” he says.

Roberts is far from the only thinker to notice these deeper effects of longer walks. On Medium recently, writer Craig Mod composed an ode to long walks, unearthing a treasure trove of historical figures and great thinkers who celebrated and dissected the benefits of walking. The common thread running through these accounts isn’t just that experiencing a place on foot offers a unique perspective and plenty of unexpected details to delight the walker, but also that “walking moves or settles the mind–allowing for self discovery.”

If you’ve lost touch with the art of the long ramble, it’s a must-read piece. And it begs the question:

Will you take time for a long walk this week?

THE WILLING SLAVE from POLITICAL CAUSE

When a nation begins to willfully confuse liberty with license it will certainly willingly confuse self-discipline with slavery

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