THE ESSENTIAL WORK METHOD

THE ESSENTIAL WORK METHOD

I have been experimenting with a new way of Working that is succeeding quite well. I have narrowed down all of the really important things I do every Work Day plus on my 3 Sabbaths and reduced them to 4 (or less) Essential Items. I therefore get up every day and do these 4 Essential Items every day first thing.

Then, and only after these 4 Essential Items are done do I go on to the rest of my schedule and whatever else I have to do. This assures I do the most Essential things first and foremost without excuse or interruption or interference.

This system has worked out extremely well for me… I highly recommend it. This is my Personal System (below). Of course develop one of your own to cover what is most essential to achieve for you.

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DAILY AND WEEKLY ESSENTIAL THINGS

Monday

Blog
Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Writing Submissions

Tuesday

Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Gaming Project
Business Submissions

Wednesday

Site Commenting and Sharing
Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Invention Submissions

Thursday

Book or Novel or Story Writing – 1000 to 2500 words per day
Start Up Business or Entrepreneurial Projects
Songwriting and Composing and Poetry
Songwriting Submissions

Friday

Blog
Idea and Invention and Investment Generation and Mental Sabbath
Meetings and Networking and Travel and Field Trips

Saturday

Sharing and Reblogging
Recreation and Psychological Sabbath and Rest

Sunday

Spiritual Sabbath and Church
Prayer, Study Bible, and Theurgy and Thaumaturgy
Rest

THE BOOK OF PLANS – BRAINSTORM

THE BOOK OF PLANS

It’s a very interesting process (the process followed in the video) but also extremely complex, expensive, and time consuming. Over time and as I have aged I have learned that simplicity, not complexity, is in my opinion, what actually yields both more productivity and more profit on most enterprises and projects and endeavours. Therefore I tend to eschew complexity nowadays. Plus, complexity tends to be both highly redundant and very expensive. For instance if you want intact copies of each book in your library then you have to buy two copies of each book to execute this process.

 

Not that I don’t think this process would yield valuable results, especially the fact that he reviews books while his heart rate is up, etc. (his data absorption process) but my information preparation and absorption process is extremely simple by comparison.

 

I simply take a book, go through it as he said early in the video and highlight everything that is useful and practically applicable. Then I distill each highlighted chapter or section or paragraph or item into a single sentence which contains an actionable premise or instruction set. In this way I can distill a single book down to a Single Plan of perhaps 8 to 12 Actionable Points (sometimes also containing some side-notes explaining the most relevant new information). I also tend to place each plan in Chronological Order so that each plan can always be followed in the most logically progressive manner. See this entry for more detail on what I mean: 8 to 12 Point Plan.

 

In this way, over the years, I have created literally hundreds of Plans of various types of information, processes, and actions (derived both from my own experiences and from information obtained from books and other sources) which when they are all combined together in a single source I call my Book of Plans. (Again, as I have aged I have become far more interested in how information can be practically and usefully and profitably applied than in “information” as a principal or principle or component in and of itself.

 

I also sub-divide my Book of Plans into chapters relevant to what most interests me in a given Field. For instance I have chapters on Business, Art, Invention, Technology, Science, Religion, Exploration, etc. and each chapter may have 30 pages (or more or less depending on the subject matter) of plans in it with each page being a separate plan on a particular subject.

 

That is my method. It is simple, fast, data-targeted, actionable, inexpensive, and when necessary it is extremely easy to review each plan in order to follow my Plans or to pick back up again from where I had previously left off operations.

IN NEED OF

IN NEED OF

I am in immediate need of the following things:

  1. BETA READERS for my fictional writings and novels and (if you wish) the poetry and songs that I intend to publish. I want only brutally honest opinions, and I want a wide range of readers/reader-types. (There will be no pay but I will exchange favors and see to it that you are provided with free copies of the finished works). Confidentiality regarding my writings will be expected of course, and I will restrict my beta readers to maybe 6 to 8 people, but I will treat you right.
  1. A good, decent, hard-working, and ambitious LITERARY AGENT (to match myself).
  1. An EMPLOYEE TEAM for my start-ups. (People to run the businesses, handle marketing, and run day to day operations while I and my partners handle funding and investors, etc.) More on that later.
  1. A TEAM OF BUSINESS BUILDERS/DEVELOPERS AND INVESTORS (start-ups primarily but we may also handle brokerage and turn-arounds on rare occasions) to be put together to found and profit from new business ventures. More on that soon.
  1. PARTNERS to work with me on developing and designing (CAD and prototype designs) my inventions and app designs.
  1. GAME DESIGN PARTNERS who can take the games I’ve designed and/or written and either build physical products out of them or in the case of computer and video games program basic builds that we can use to pitch to game studios.

 

A brief word of explanation on the above:

Beta Readers – I tend to write my fictional works, short stories, and novels in the following genres: children’s stories, detective and mysteries, espionage, fantasy and myth, historical fiction, horror, and science fiction. My current novel is a high fantasy/myth about Prester John and the Byzantine Empire. I tend to insert a lot of historical and literary references into most of my works. I would not expect my Beta Readers to provide me with detailed critiques or edits, though if you wished to do so that’s up to you. I’m really just looking for basic opinions and do you like the plot, stories, works, etc., and do you have any advice for improvements? As I said I’m open to favor exchanges and free copies of my works.

Also, when it comes to my songs I write the lyrics but I have no real time right now for composing. If you are a composer or lyricist and you wish to enter into a song-writing partnership with me then we will split the credits and your contributions and shares of any successful songs will be protected by contract.

Literary Agent – I want a literary agent with a wide range of interests and one with whom I can develop both a professional relationship and a personal friendship. (I much prefer doing business with people I enjoy.) I want a literary agent who is ambitious, as I am, and one who can help me make my writings successful so that we may both profit handsomely.

Employee Team – more on this later but I’m looking for a good employee team as well as a strong, tight, efficient, and profitable team of administrators, managers, and officers.

Business Builder/Investor/Investment Team – more on this later but I need good people from all areas/sections of the country, and possibly members from outside the US, who can look realistically at start-ups and help develop and fund them into successful enterprises. Backgrounds in brokerage, business building and development, communications, entrepreneurship, investment, and deal-making most desired. But we can also look at other backgrounds. Realistically risk will be high, and loss always possible, but profits should be considerable on successful ventures. This will be both a business creation and development and investment team, sort of like an Investment Club but with a far wider range of interests and with more hands on developmental involvement.

Invention Partners – partners in design and prototyping and product development. We’ll start out with my inventions and maybe yours as well and possibly graduate to taking stakes in other inventions and related businesses if the idea seems solid and viable.

Game Design Partners – people who can take my game designs, and your own, and build programs or physical products out of them. Depending on how much you contribute we’ll take profit shares on sales of the games, regardless of whether it is by the game or we sell the designs outright. As with the inventions your work will always be attributed in the design and protected as a share of profit by contract.

Finally you should know that in working with me my very basic and fundamental Worldview is that I am a Christian by religion, spirituality, philosophy, and nature, a Conservative (with some strong Libertarian leanings) in cultural and political and social matters, and a Capitalist when it comes to economics and monetary affairs.

Therefore I am a disciple and proponent of the teachings of Christ (Truth, Justice, Personal Honor, Honesty, and Fair Treatment of all based on individual behavior are extremely important to me, and I tend to like Charity and Philanthropy), God is my mentor and my best friend, I am Conservative in nature and very much believe in Hard Work and Personal Effort and Individual Initiative and Self-Discipline, and I am pro-Business, Development, Entrepreneurship, and Wealth. I also like to see people exploit their own talents and benefit and profit thereby. I set extremely high goals for both myself and others, and I expect much, but think I am fair and just to work with. I do discriminate and unapologetically so, but not regarding matters of background, class, race, or sex. I only discriminate between good and bad behavior, and between industry and laziness. As a boss or partner I will not long endure intentionally bad or destructive or self-destructive or foolish or apathetic behavior. I am not at all bothered by failure if you seek to improve and advance the next time.

If that all sounds fine by you and you are interested in any of these ventures then please contact me via email or by my Facebook or Linked-In pages or through my blogs or other webpages. We’ll begin Work.

PROPER MONEY MANAGEMENT from THE BUSINESS, CAREER, AND WORK OF MAN

When you engage in proper money management even the seemingly impossible often becomes certain in time. When you engage in improper money management even the probable becomes impossible in time.

NEW BUSINESS PROPOSAL – BRAINSTORM

Much of my morning will be spent writing up my proposal for a new business project and the functional and operational structure of the business itself. Or, to be more accurate, transcribing my formulation notes into a proper form for developing the body of the actual proposal.

Later today, in the afternoon, I’ll be devising much of the pitch, assessing the projected financials (it should be able to generate more than one income/revenue stream, and should be able to be funded in more than one way), and so forth.

By the end of the week I plan to present the idea to some potential partners and maybe even an investor or two.

I’m looking forward to this as it is an excellent idea and in a field/industry that interests me a great deal.

SUCCESS AS ACHIEVEMENT

I concur with this assessment.

7 ways highly successful people achieve more

ProductivitySebastiaan ter Burg/FlickrThey can do their best even on their worst day.

LinkedIn Influencer Jeff Haden published this post originally on LinkedIn.

Some people get more done than others — a lot more.

Sure, they work hard. And they work smart. (While “smarter, not harder” is fine, smarter and harder is way better.) But they also possess a few other qualities that make a major impact on their performance:

1. They do the work in spite of disapproval or ridicule.

Work too hard, strive too hard, appear to be too ambitious, try to stand out from the crowd… and the average person resents you. It’s a lot easier and much more comfortable to dial it back and fit in.

Pleasing the (average-performing) crowd is something highly productive people don’t worry about. (They may think about it, but then they keep pushing on.) They hear the criticism, they take the potshots, they endure the laughter or derision or even hostility… and they keep on measuring themselves and their efforts by their own standards.

And, in the process, they achieve what they want to achieve. (Which is really all that matters.)

2. They accept that fear is an expected element in the process.

One of my clients is an outstanding — and outstandingly successful — comic. Audiences love him. He’s crazy good.

Yet he still has panic attacks before he walks onstage. He knows he’ll melt down, sweat through his shirt, feel sick to his stomach. That’s just how he is.

So right before he goes onstage he takes a quick shower, drinks a bottle of water, jumps up and down, and does a little shadowboxing.

Sure, he’s still scared. He knows he’ll always be scared. But he accepts it as part of the process — and has developed a process to deal with it.

Anyone hoping to achieve great things gets nervous. Anyone trying to achieve great things gets scared.

Productive people aren’t braver than others; they just find the strength to keep moving forward. They realize dwelling on fear is paralyzing, but action naturally generates confidence and self-assurance.

3. They can do their best even on their worst day.

Norman Mailer said, “Being a real writer means being able to do the work on a bad day.”

Extremely successful people don’t make excuses. They forge ahead, because they know establishing great habits takes considerable time and effort. They know how easy it is to instantly create a bad habit by giving in… even “just this one time.” (Because once you give in, it’s rarely just one time.)

4. They see creativity as the result of effort, not inspiration.

Most people wait for an idea. Most people think creativity somehow happens. They expect a divine muse will someday show them a new way, a new approach, a new concept.

And they wait, and wait, and wait.

Occasionally, great ideas do just come to people. Mostly, though, creativity is the result of effort: toiling, striving, refining, testing, experimenting… The work itself results in inspiration.

Highly productive people don’t wait for ideas. They don’t wait for inspiration. They know that big ideas most often come from people who do, not people who simply dream.

5. They view help as essential, not a weakness.

Pretend you travel to an unfamiliar country, you know only a few words of the language, and you’re lost and a little scared. Would you ask for help? Of course.

No one knows everything. No one is great at everything.

Productive people soldier on and hope effort will overcome a lack of knowledge or skill. And it does, but only to a point.

Highly productive people also ask for help. They know asking for help is a sign of strength — and the key to achieving more.

6. They start…

At times we all lack motivation and self-discipline. At times we’re easily distracted. At times we all fear failure — and success.

Procrastination is a part of what makes people human; it’s not possible to totally overcome any of those shortcomings. Wanting to put off a difficult task is normal. Avoiding a challenge is normal.

But think about a time you put off a task, finally got started, and then once into it, thought, “I don’t know why I kept putting this off — it’s going really well. And it didn’t turn out to be nearly as hard as I imagined.”

(That’s no surprise; it’s always easier than we think.)

Highly productive people try not to think about the pain they will feel in the beginning; they focus on how good they will feel once they’re engaged and involved.

So they get started…

7. …and they finish.

Unless there’s a really, really good reason not to finish — which, of course, there almost never is.

Read more: https://www.linkedin.com/pulse/7-ways-highly-successful-people-achieve-more-how-you-can-jeff-haden#ixzz3aAH2WEcI

THE SACRIFICES – BUSINESS OF BUSINESS

I’m always thinking about Work (not just business, though that’s part of it, but all of my Work – business, careers, inventing, writing, etc. which short of God and family are my most interesting and vital concerns), and I constantly go without sleep.

The rest of these to a slightly lesser degree, but I know exactly what the man is saying and why.

5 tough sacrifices every entrepreneur must make

richard bransonDavid McNew/GettyRichard Branson.

Every entrepreneur starts out with big dreams and excitement.

As an entrepreneur, you control your own destiny, and with the right ideas, the right skillset and unflinching dedication, you can build wealth or establish an enterprise to serve as your legacy.

This is the bright side of entrepreneurship, but unfortunately, there’s also a darker side.

The rigors of entrepreneurship demand sacrifices, and if you don’t make those sacrifices you’ll never be able to succeed. Business is, at its core, a give-and-take process. The more you invest, and the more you’re willing to part with, the more you’ll reap in rewards in kind.

Related: 5 Reasons Entrepreneurs Burn Out and Quit

These are the five sacrifices that every entrepreneur needs to make:

1. Stability

You’re starting a new venture, and there’s no guarantee you’re going to succeed. The foundation of your company, even if your idea and plans are solid, is rocky at best, and there’s no telling which direction your business is headed until you’re several months, or often much longer, into running things. If you haven’t already sacrificed a comfortable, well-paying, stable job to follow this route, odds are you’ll have to sacrifice some other kind of stability before you can move forward.

Entrepreneurship is, by nature, an unstable path to follow. Don’t be surprised if you encounter multiple, unpredictable shifts in your fortune as your work progresses. It’s natural and part of the process. Eventually, if you work hard with a clear vision, things will stabilize.

2. Work/life split

When you become an entrepreneur, the lines between your working life and your personal life will blur. You’ll start thinking about business even when you’re away from the office, sometimes because you want to and sometimes because you can’t help it. You’ll also get calls and emails urgently needing your attention because you’re the boss and there’s nobody else to answer them.

Your downtime will become “light” business time, but the flip side is that your time in the office will feel more like personal time because you’ll want to be there. Remember, it’s still important for you to balance your work priorities and your personal ones — always make time for your family and your mental health — but the firm split between personal and professional time is going to go away no matter how you try to handle it.

3. Income

This goes along with the stability sacrifice, but for the first few years of your business, you’re probably not going to be making much money. In most businesses, entrepreneurs and their families end up investing heaps of their own money to get the business going. If this is the case for you, you’ll be making even more of a sacrifice since your potential safety net will be gone.

Related: Are You An Entrepreneur Or a ‘Wantrepreneur?’

Since you’ll be deciding where the money goes, you can set your own salary, but many entrepreneurs don’t even take a salary during their first several months of operations, at least not until there’s a steady line of revenue backing them up. Be prepared for this. You’ll need a strong marketing plan to overcome barriers to entry and gain a share of the market in your industry.

4. Sleep

Sleep is vitally important, but no matter how hard you try to preserve healthy sleeping habits, you’re going to sacrifice some sleep in order to run your business. In some cases, you’ll be pulling all-nighters to get that last proposal together. In other cases, you’ll be getting up super early to make a meeting or get all your tasks in order. In still other cases, you’ll be lying awake at night, restless and wondering about the future of your company.

Whatever the case may be, your sleeping habits are going to change when you become an entrepreneur, and you’ll have to make the best of them no matter how they end up.

5. Comfort

Being the boss of your own company means the buck stops with you. You’re going to have to wear dozens of hats, make decisions you’ve never made before and delve into subjects you’ve never before considered. Part of being an entrepreneur means stepping out of your comfort zone, often multiple times every day.

The most successful entrepreneurs are the ones who approach uncomfortable situations with confidence and a degree of excitement. Learn to thrive in uncomfortable environments, and you’ll find yourself much more at peace with your job.

Don’t think of these sacrifices as literal sacrifices. You’ll be giving something up, sure, but try to think of it as a type of investment. You’re giving up intangible luxuries in exchange for something better down the road. You’re paying for the opportunity to find success in your own enterprise, and your sacrifices will be rewarded many times over so long as you stay committed in your chosen path.

Remember, as an unidentified student of Warren G. Tracy said, “Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people cant.”

Read more: http://www.entrepreneur.com/article/245203#ixzz3ZwI6twTm

UNREMARKABLE MARKETING from THE BUSINESS, CAREER, AND WORK OF MAN

Marketing is no substitute for capability and talent, but then again capabilities unmarketed are capabilities unremarked upon, and talent unknown.

TESLA AND THE ENERGY MARKET

I still consider it somewhat ironic that this is the case considering the real Tesla’s personal work, motives, and desires regarding energy distribution. Still, it is definitely a step in the right direction.

Will Tesla’s Battery for Homes Change the Energy Market?

Tesla did not reveal the price of its larger batteries for businesses and utilities, but it will sell residential models for $3,000—$3,500


Credit: Tesla

More on this Topic

Tesla Motors, the electric-car maker based in Palo Alto, California, has announced that it will sell versions of its battery packs directly to consumers to help to power their homes, as well as to businesses that run larger facilities, and utility companies.

At a press conference in Los Angeles on April 30, the company’s charismatic founder Elon Musk said that the firm’s lithium-ion batteries would enable economies to move to low-carbon energy sources. Solar energy sources are erratic—but by storing their energy and then releasing it when required, batteries could solve that problem, he said.

Many other companies also sell stationary battery storage for buildings and for power grids—but analysts say that the technology is still too expensive for widespread use. Here, Nature explores whether Tesla’s announcement might change the game.

Has Tesla just invented a new battery technology?
No. The company’s packs contain standard lithium-ion batteries based on tried-and-tested technology, which are similar to those that many other firms have on the market.

Although companies and academic labs are pouring billions of dollars into research and development to significantly increase the amount of energy that batteries can store and to lower their cost, it could take years before significant breakthroughs reach the market (see ‘The rechargeable revolution: A better battery’).

Has Tesla managed to cut the cost of battery storage?
Possibly—but it’s unclear. Cosmin Laslau, an analyst for Lux Research, a consulting company in Boston, Massachusetts, says that he thinks Tesla’s batteries may be a bit cheaper than their competitors, although not by a lot.

Tesla did not reveal the price of its larger batteries for businesses and utilities, but it will sell residential models for US$3,000—3,500, or a cost of about $350 per kilowatt-hour (kWh) of energy stored. But that price tag does not include electronics that are required for connecting a battery to a home system, nor installation costs. Together, these costs could more than double the final price for residential consumers.

The internal production cost of lithium-ion battery cells (the cylindrical elements that store energy inside a battery, and which Tesla buys from Japanese electronics giant Panasonic) is generally thought to be around $200 per kWh, according to Mohamed Alamgir, director of research at LG Chem Power in Troy, Michigan, a subsidiary of the South Korean chemistry giant LG Chem. Incorporating those cells into a battery pack typically doubles costs, so that a battery the size of Tesla’s could cost about $4,000 to produce. Tesla could be selling these products at a loss for the time being, says Laslau, but could turn that loss into a profit once it scales up production at the $5-billion battery ‘gigafactory’ it is building in Nevada.

Does a home need a battery?
Most homes in the Western world probably do not. In places that have a good connection to the electricity grid, and where grid power is reliable, households do not need batteries for backup. And even those homes that have solar panels on the roof and extra energy to spare can use the grid itself as their battery: in many places, such as Germany and several US states, homeowners can sell their excess power during the day to the local electricity utility, and buy it back at night.

But the world’s electricity utilities and power grids themselves need more inexpensive energy storage. Countries that have been aggressively installing solar panels and wind turbines but that have not invested enough in energy storage have had trouble integrating the extra capacity into their grids. Germany, for example, has provided lavish subsidies for homeowners who installed solar panels, but when residents installed more photovoltaics than expected, electricity utilities had to spend more to keep the grid running smoothly, says Haresh Kamath, an energy-storage expert at the Electric Power Research Institute in Palo Alto. “The effects of unplanned deployment can be dangerous in terms of grid reliability,” he says.

Could today’s lithium-ion batteries meet utility firms’ needs?
When utilities need to manage loads on the grid, it is still cheaper for them to fire up gas turbines. The US Department of Energy estimates that for energy storage to be competitive, it must not cost much more than $150 per kWh. Assuming a cost of $700 per kWh, Tesla’s systems are still much more expensive than that. Right now, the cheapest way to store energy is to pump it uphill into a hydropower reservoir—where one is available. The next-best storage solution is to compress air in large underground reservoirs.

But even if they cannot economically store hours’ worth of a country’s energy needs, batteries can help to make the grid more reliable. And the US energy department’s target does not take into account the social costs of carbon emissions, says Jeff Dahn, a battery researcher at Dalhousie University in Halifax, Canada. “If there was an appropriate price associated with the generation of carbon, we’d all be using solar panels and paying whatever it costs to store electricity,” he says.

This article is reproduced with permission and was first published on May 1, 2015.

BLOGGING AND BRANDING – BRAINSTORM

Start Blogging, Start a Business, and Build an Authentic Brand

Bestselling author and successful entrepreneur Emily Schuman of Cupcakes and Cashmere on building a thriving business.
IMAGE: Getty Images

Some months ago I published a post about commonly misused words. Several hundred thousand people read it, so it was reasonably popular, but as with most posts, in time the views slowed.

Then one day, seemingly out of nowhere, tens of thousands of people read it.

I did a little digging and learned that all those readers came from one small link in a post called “Links I Love” on the fashion, food, and lifestyle inspiration blog Cupcakes and Cashmere. That’s far and away the most readers an external link has generated for one of my posts, including tweets from people with millions of Twitter followers.

So I did a little more digging and learned that Emily Schuman has done what countless other people have not been able to do: start a blog, create outstanding content with a unique voice and an authentic point of view, build a large and vibrant community, and turn that blog into a successful business. She’s partnered with retail brands, written a bestselling book, Cupcakes and Cashmere: A Guide for Defining Your Style, Reinventing Your Space, and Entertaining with Ease, will release her second book, Cupcakes and Cashmere at Home, this May, and later this summer will launch a line of products.

So I asked Emily how she did–and does–it.

Tell me where the idea came from, what you were doing at the time, what your hopes were.

I started my blog in 2008 as a purely creative endeavor. I was working in online ad sales at the time, which was a good job, but didn’t provide any sort of outlet for creativity or cover any of my passions, which are fashion, food, beauty and home decor.

I didn’t have any specific goals or ambitions, other than to document ideas and create simple content that I enjoyed and perhaps a handful of others would appreciate. Over the first six months I noticed a slight increase in traffic, which led me to think I might be able to earn a little extra income to supplement my normal salary.

Early on, what challenges did you face and what mistakes did you make?

One of the biggest challenges I faced early on was trying to do everything by myself, rather than delegating or working with other skilled people. I’m not tech savvy, so when my site would crash or I wanted to add a new feature I would spend hours looking up tutorials and sloppily coding pieces into the backend of my site… which would often make things worse.

I eventually turned to people (specifically my then boyfriend, now husband) to help find support for the growing site. Thankfully he worked in the digital media space and called in a few favors, but I definitely learned you can’t build or run a successful enterprise singlehandedly.

How did you differentiate yourself in such crowded space?

One advantage I have is longevity. I started my site when blogging (specifically fashion/lifestyle) was still a nascent area of media, so the fact that I’ve been doing it for over seven years has provided a little bit of legitimacy. I’ve also evolved over time, so rather than focusing on the same content I’ve tried to diversify and expand on the categories I cover.

A lot of the readers have grown up with me, so there is a very personal connection we share and they relate to a lot of the experiences I’ve showcased (like getting married, buying a home, having a baby) that provide a more authentic experience than simply sharing pretty photographs.

Lastly, consistency is key. I haven’t missed a post in seven years, so readers know there will be something new each morning… and I’ve heard from a lot of them that they love starting their day with a cup of coffee and reading the latest post.

Tell me about your overall theme, “aspirational meets attainable.” Intuitively I get it, but I would think striking that balance is tough.

This has been the core idea of the site since day one primarily because I wasn’t making a lot of money–so my goal was to create a lifestyle that felt elevated without draining my bank account. (A lot of this stemmed from my experience at Teen Vogue where I was exposed to a mix of amazing designers and media that was semi-relatable but simply out of reach.)

As my business has grown and I’ve been lucky enough to increase my income, I’ve worked hard to maintain the tenets of the “attainable” tone, primarily through the data we’ve collected. We know the price points readers respond to, we know the retailers they prefer… so while not every piece of content will resonate, we make sure most of what we put out is in line with what people expect to see and makes them feel comfortable.

There are a lot of blogs that suddenly change their tone or content once they begin to grow, but I feel a big part of my long-term success is built on knowing the audience and not straying from the core messaging.

How do you decide on your topic mix? You have food, clothing, household items, career advice, fashion…

Every topic is based on something I’m passionate about, but we also have a set editorial calendar to make planning easier. This has evolved and been refined over the years, based on audience response, but we look at it kind of like TV programming (i.e. Monday = Fashion & Decor, Tuesday = Food & DIY, etc.)

I think consistency and knowing what to expect on a certain day gives the audience a sense of comfort.

You make your living with your blog, which means partnerships and advertising. A great offer from a potential advertiser has to be tempting, even if it isn’t great for your brand or your audience. It’s always tough to turn away revenue.

As with many bloggers in this category I receive dozens of advertising opportunities each week, almost all of which I don’t accept.

However, the advertisers I do work with are a natural fit for the content we’re producing; you wouldn’t see me driving a Hummer in a post.

That’s not one of the advertisers I’ve turned down, but I have had offers from companies who clearly have never read my blog and have offered a lot of money to integrate a product into the site, regardless of whether their audience was even remotely aligned aligned.

You get dozens and often hundreds of comments on every post. Why do you think your audience is so engaged?

I don’t mean to sound redundant, but consistency and authenticity are the key elements to building an engaged audience.

The readers have built an emotional connection with the site and ultimately they look at it as more than just some text and words. I’ve had people approach me on the street and say, “You’re Cupcakes and Cashmere,” rather than calling me by my name, so there is sometimes a disconnect between the brand and myself… but either way, the connection is real and they relate to what I’m creating.

You’ve published one bestselling book and have another book in the works. How have you leveraged your online presence to offline products and ventures? And do you have a longer-term strategy?

My second book, Cupcakes and Cashmere at Home, comes out on May 19 and I can’t wait to share some of my favorite interior design and entertaining tips.

I’ve been working with a licensing agent for the past two years to explore and expand retail opportunities with the brand and we’re actually launching a new product line this summer. I can’t say more about it yet but it is within one of the main categories I cover on the site. We’ve locked in two large retail partners (one is brick/mortar online, one purely e-comm) and we’ve been in the process of developing two other product lines within another category.

The long-term goal is to establish a successful line of branded products that benefit from the blog but are a stand-alone business.

Say I meet you in an airport lounge, find out what you do, and say, “I’ve always wanted to start a site on (my passion.) Any quick tips you’d give me, and common mistakes to avoid?

Tips:

  • Be patient with your goals since success will most likely come slowly, if at all.
  • If you’re creating original content, be prepared for it to consume a lot of your time.
  • For areas that you’re not skilled in, find great collaborators.
  • Get a basic understanding of the digital media landscape. Learn about analytics, do some research on advertising, and be able to speak about your audience value.
  • Be authentic and learn to differentiate yourself. Most likely the category you’ll cover is overly saturated with content, so you need to find a way to make your work stand out.

Mistakes to avoid:

  • Sacrificing quality over quantity. Your audience will be built on trust and the entertainment value you provide. If your quality slips, so will they.
  • Taking every offer that comes your way. At first it’s very tempting to accept offers from an advertiser, but ultimately, it degrades your credibility if you become an advocate for anyone willing to pay you. Be selective.

THE LESSON – THE BUSINESS OF BUSINESS

Last night, at our weekly Family Business Meeting important lessons were learned and important lessons were taught.

We had a half hour meeting to discuss old and new business and then I conducted an hour and a half meeting on stocks and successful stock investing, culminating in asking them to each have a profitable Blue Chip stock recommendation for me by next week in which they can invest. Also I asked for an assessment of which industry sectors most interested them when it came to investment.

This is hardly the first lesson they’ve had on investing, or even on stock investing, but it seems to have really sunk in quite well this time, for all of them. Most importantly my wife and children were able to correctly answer almost every question I put to them regarding stock investing. A superb omen for the future.

UNFINISHED PROJECTS

Had a superb idea for a new on-line business venture (start-up) called Unfinished Projects. I’m going to be approaching some potential partners with the idea later this week.

At this point I am merely creating the design sketches and outline for the business, but in a relatively short period of time I could easily develop both business and operating plans.

THE 20/88 PLAN

THE 20/88 PLAN

Today is the first official day of my Spring Offensive. I had planned to begin yesterday but a back injury prevented my proceeding.

In conjunction with my Spring Offensive I have developed a new Operational Plan for further building both my Businesses (including my inventions) and Careers (as a fiction writer, songwriter, and poet).

The new plan is what I call the 20/88 Plan.

It covers most all of my efforts during my current Spring Offensive. It is very simple in construction and should be simple in execution, though it might also possibly be somewhat time-consuming in execution, at least to an extent, depending on how events actually transpire.

I developed this plan as a result of my experience as a Contacts Broker and a Consultant. Basically it says this,

“Every month I will submit to 20 potential Agents or Contacts who will be able to help me achieve my ambitions. At the same time I will seek 8 Partners to work with me on various projects.”

Since I am basically pursuing Four Basic Fields of Endeavor, or Four Separate Types of Enterprises for my Spring Offensive that will equal twenty agents, new clients, etc. in each field, and two partners for each enterprise.

Four times twenty in each Field of Endeavor equals 80, plus the overall eight partners (two in each Enterprise) equals eight, and added all together equals 88.

Therefore 20 in each Field plus 8 partners equals 88.

If in the first month I fail to secure at least one agent or client or so forth in any given Field of Endeavour or at least one partner in any given Enterprise then I will just move on to the next list of 20 or 2 that I have prepared until I secure worthwhile, productive, and profitable agents or partners.

These are the actual details of my Current 20/88 Plan.

General Fields of Endeavor:

20 Agents Contacted (for my Writings)

20 Publishers Contacted (for my Poetry, Songs, and Writings)

20 New Clients Contacted (for my Business Enterprises and for Open Door)

20 Capital Partners and Investors Contacted (for my Business Enterprises, my Crowdfunding Projects, and my Design and Inventions Laboratory)

Enterprise Partners:

2 Songwriting Partners (composers primarily, since I am primarily a lyricist)

2 Publishing Partners (for my books and writings)

2 Business Partners

2 Major Capital or Investment Partners

THE NEW MARKETS ARE THE OLD MARKETS

At this point in my Business Career I am moving more and more back into the fields of Brokerage, primary Contacts Brokering, and Consulting.

Yes, I will still engage in Business and Copy Writing, especially as regards producing my own books and works. I will also still occasionally engage in Business and Copy Writing for some clients, old and new, if the project is interesting and profitable enough.

But more and more lately I feel myself being drawn back into the worlds of Brokerage and Consulting. The same for my company, Open Door.

So my new business emphases will lean more and more heavily towards Contacts Brokerage and towards Consulting, specifically with an aim towards Strategic Business Planning and Growth and Development.

Those will once again be my primary Business Markets.

In addition I will still be pursuing my Careers as an inventor, a fiction writer, and a songwriter.

Contact me if you are interested in pursuing projects of this type.

THE LETTER

I have read Buffett’s books as well as several books about/with/sponsored by Buffet, including The Intelligent Investor. Which I have in my personal business and consulting library.

I do not consider Buffett either that brilliant, or that great of a man, except when it comes to investing. When it comes to investing and how to maximize the inherent capacities of any given business he supports he can be, and is indeed, far more often than not, quite incredibly brilliant.

Therefore I found the letter Bill Gates spoke about in the article quite interesting. I downloaded a .pdf copy to study.

Bill Gates recommends you read this specific part of Warren Buffett’s letter

warren buffett bill gates ping pongREUTERS/Rick Wilking Buffett and Gates.

Bill Gates is a big Warren Buffett fan.

Gates’ charity, the Bill & Melinda Gates Foundation, was gifted shares of Buffett’s Berkshire Hathaway, worth almost $30 billion back in 2006, and Buffett serves as a trustee of the foundation.

In a tweet on Tuesday morning, Gates highlighted what he thought was the most important section of Buffett’s latest letter to shareholders, the 50th edition of the widely circulated missive.

Gates links to page 23 of the letter, where Buffett walks through the earliest days of Berkshire (as well as the “monumentally stupid” decision Buffett made over $0.125 back in 1964).

In a YouTube video posted Sunday, Gates talked a bit about why he liked this passage from the letter so much — it’s about the history of Buffett the investor and Berkshire the company.

In the video, Gates says what works about what he calls the “Berkshire system” is that it maximizes the potential of businesses by giving them autonomy as well as the explicit support of the whole Berkshire organization, even if mistakes are made.

Gates added: “What really struck me this time about the letter was the value of experience. [Buffett] is better today than ever because he’s seen so many businesses and he understands business profitability so incredibly well.” Gates says this is the most important annual letter Buffett has ever written.

Read Buffett’s full letter here »

HARMONIZING BUSINESS AND CAREER – THE MARKETS

An interesting article.

But this is exactly why I have harmonized my Business (as a non-fiction writer and copywriter and inventor) enterprises and my Career (as a fiction writer and designer) ventures.

By having my Business and Careers complimenting each other I avoid the “I hate this job syndrome” (actually I very much enjoy everything I do) and I expect this will inevitably advance and accelerate both my Business and Career successes.

Whereas both sets of markets may by separate by nature, and operate differently to some degree, both are complimentary and entirely cross-fertilizing in the long run.

Vonnegut Sold Saabs: 11 Author Day Jobs

Gabe Habash — August 5th, 2011


We all have that same romanticized image of The Writer: sitting alone, hunched over his/her desk, pen in hand, thinking deeply about Writing before putting the pen to the page and Writing. But, unfortunately, doing this for long stretches of time doesn’t pay the bills, and that’s why things like Sylvia Plath working as a receptionist in the psychiatric unit at Massachusetts General Hospital happen. Writers are normal people, too. Just how normal? Here’s a few of our favorite writer day job finds:

1. John Steinbeck was a caretaker and tour guide at a fish hatchery in Lake Tahoe, where he worked on his first novel and also met his future first wife, Carol Henning. She was a tourist on one of his tours.

2. Douglas Adams first thought of the idea for A Hitchhiker’s Guide to the Galaxy while moonlighting as a hotel security guard in London.

3. Jeanette Winterson, in addition to driving an ice cream truck, was a make-up artist at a funeral parlor.

4. Dashiell Hammett was hired by the Pinkerton Detective Agency as an “operative” at age 21. His job description included staking out houses and trailing suspects. He was thankful for the work; his previous job had been a nail machine operator.

5. Robert Frost changed light bulb filaments in a factory in Massachusetts shortly before he sold his first poem, “My Butterfly: An Elegy” in 1894 for $15.

6. Kurt Vonnegut was the manager of a Saab dealership in Cape Cod, after he’d already published his first novel, Player Piano. The dealership was supposedly Saab’s first in America.

7. Jack London was an “oyster pirate.” At night, he would raid the oyster beds of big-time oyster farmers and sell them in the Oakland markets.

8. Jean Rhys, a 23-year-old and in need of money, posed nude for a British artist.

9. James Ellroy led a life of petty crime and shoplifting as a wayward youth, most likely as a response to his confusion following his mother’s unsolved murder.

10. Harper Lee struggled when she first moved to New York at age 23, working as a ticket agent for Eastern Airlines before befriending Broadway composer Michael Martin Brown. In 1956, Brown gave Lee a Christmas present: a year’s wages so she could devote herself full-time to her craft. During this time, she began work on what would eventually become To Kill a Mockingbird.

11. Ken Kesey, in order to earn some extra cash, was a guinea pig for the psych department at Stanford in a CIA-sponsored drug experiment. As a result of the drugs, Kesey had hallucinations of an Indian sweeping the floors, which compelled him to write One Flew Over the Cuckoo’s Nest.

Which mundane (or strange) day jobs for writers have we missed? Let us know in the comments below!

 

HIS OWN ENTERPRISE from THE BUSINESS, CAREER, AND WORK OF MAN

All men are, and should be regarded as, equal in public consideration and general value, but not so in personal behavior, character, and nature.

Equality as a universal concept is psychological and sociological in origin; behavior and character are entirely individual properties and pursuits.

You can make a man equal under the law, but you can make no law that will yield equals, great or small. You can declare a man equal in potential, but not so in action, ambition, or achievement. What a man eventually becomes, high or low, is entirely his own enterprise.

If you understand that then you will attempt great personal enterprises, if you do not apprehend this then no great enterprise will ever yield a profitable you.

LESSONS LEARNED

Traditional Intellectual Property Lessons Learned

Over the past few months, we have been talking to many entrepreneurs about their knowledge-gap around intellectual property (IP) and other important startup matters that actually impact IP or intangibles (and therefore valuation and ultimately their success). This is the first in a three part series detailing the lessons learned by these early stage companies.

First, what do I mean by traditional IP? I often joke that if I had a dollar for every person who told me they didn’t have any IP in their business, and a second dollar for those who think IP is only patents, I would be rich. Traditional IP to me is the patent or trademark protection. That is not to say that copyrights, trade secrets, and so on are not IP—far from it—but the most common IP is patents and trademarks. Unfortunately there remain some big misconceptions around protecting traditional IP.

A few brave entrepreneurs have shared their stories to help others learn about the importance of IP identification early and often.

Timing is everything

Phillip Felice, Founder of Bridge Optix, described his recent brush with IP horror in a single sentence: “I realized I have underestimated intellectual property timing importance.” Phillip was weeks away from a public release of his product when he was grilled on his company’s IP protection and strategy. He realized that his patents needed to be filed before his public product release.

We have heard other horror stories where companies have spent thousands on branding for websites, signage, or product packaging without first securing rights to a name, including trademarks. Register and secure rights before spending too much of your limited startup capital.

Location, location, location

Patents filed with the United States Patent & Trademark Office (USPTO) only cover the US. The same goes for trademarks and copyrights filed with the US Copyright office.

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WORKS IN PROGRESS

For the rest of this week I will not be posting any original content to this blog or any of my blogs. Recently, due to my work schedule and other obligations, I have had very little time to work on the overall construction and the technical aspects of my blog(s). I had planned to complete those aspects of my blogs long ago but other things kept interfering.

So this week I have decided to spend the entire week finishing my originally conceived construction-plans of my blogs to make it easier for new business partners, business writers, inventors, investors, manufacturers, and venture capitalists to find me and to communicate and work with me.

To that end I will spend the rest of the week finishing my original plans and retooling this site.

As I said, as it stands now I plan to add no more original content this week so as to finally finish my original designs without interruption or any more delays.

However you can still find a great deal of useful content in the various Categories already present on this blog, and on the Categories of all of my other blogs. Just pick the categories that interest you and browse at will. Uncategorized will allow you to find everything.

I will also be sharing useful articles, content, and posts I find on other sites as I run across them and time allows. But most of my time this week will be spent on blog development.

Thank you for being a Reader and Follower of my blogs, I appreciate your patronage and hope you find my blogs enjoyable, entertaining, and most especially, useful.

THE NEW DISPENSATION

I recently ordered new business cards in order to split off my personal writings (my fiction and my other non-business or non-client writings, such as general non-fiction, poetry, songwriting, etc.) from Open Door and my other business ventures.

Now I have two separate cards, one identifying me as an author and writer, the other for Open Door in my corporate colors. This seems to work a lot better and I suspect it will work better for the foreseeable future as well. I can now, therefore, run my Businesses and Careers as separate ventures, parallel but not overlapping.

I am still debating whether to branch off my Designs and Inventions from Open Door as an entirely separate division. That will be my next decision and step. That will be a decision primarily regarding Capital and Fund-raising. If so I will need to incorporate each division.

Also, in order to keep a steady supply of both sets of cards on hand and to meet the new demand I dispensed with my business card holders altogether and instead bought a wallet just to hold my new cards.

This also works much better.

RISE TO YOUR TRUE LEVEL – A COMPACT GUIDE

Many business writers and especially a great number of business bloggers seem to have a lot of problems writing well in English. Even those who are native speakers of English. In other words many native English speakers seem to write and blog at a level well below their oral or spoken capabilities.

But your writing is a fundamental aspect of your brand, the very scripted expression of your business acumen, and the historical record of all your ventures and enterprises in this world.

If you cannot master the language, or your writings within the language, then others will overmaster you, and your lack of capabilities will forever limit your ascent in anything you attempt.

With that in mind here is a potentially helpful guide for you to consider. Although nothing ever really substitutes for study, reading excellent writing, habitually imitating it, and then practicing with the intent of becoming a truly good writer.

The one piece of advice I would add to this guide – learn to master and memorize your vocabulary base, and employ it correctly. No matter how superb your technical skills without a proper Word Hoard, or Vocabulary Cache, both your oral and written expression and your intended meaning will be severely limited by the poverty of your terminology and language.

Accumulate a vast and wealthy Word Hoard. It is a Business and Career Investment without equal, and a treasure without measure.

The Compact Guide to Grammar for Busy People

The Compact Guide to Grammar for Busy People
Let’s get real here.

You’re a creative thinker, not a nitpicky grammar geek.

When you sit down to write you like to write, not dither around with mechanics. So when the words start flowing, you don’t want to get in their way by thinking about all those little details.

Not to mention the time factor. As in you can barely find the bandwidth to write as it is, let alone edit for grammar.

But you also care about being perceived as intelligent and credible. And you’re smart enough to know that for your writing to be taken seriously, it needs to come across as polished and correct.

The problem is, it’s been a long time since Mrs. Pendergast’s sixth-grade English class. And you were pretty hazy on the rules even back then.

Searching the Internet can quickly turn into a dive down a black hole of barely remembered terminology and examples that don’t really fit.

So what’s a blogger with good intentions but limited time and resources to do?

Well, here’s the good news. Language evolves, and as it does, so do our notions about what is “correct.” You might be surprised to learn that some of what Mrs. Pendergast taught you is now considered outmoded.

Of course there are still rules to follow, but read on, and you’ll find they’re no longer quite so intimidating.

And with a little repetition, applying many of them will soon become second nature.

Ready to rock and roll?

Parts of Speech – The Basic Building Blocks of Language

Let’s start with a quick and painless (promise!) review of the parts of speech. Not because you’ll ever need to spot a transitive verb in the present subjunctive at fifty paces, but simply because we need some common terminology for talking about the basic building blocks of language.

Yes, there are subcategories, exceptions, and sometimes even controversies about the parts of speech (you ain’t seen nothin’ until you’ve seen grammarians duking it out over the finer points of language), but for our purposes we’re going to keep this simple.

Nouns

If you grew up in the United States, you probably remember the old Schoolhouse Rock song:  “A noun is a person, place or thing.” Just remember that things can be abstract concepts as well as physical objects, and you’ve got it.

When life hands you lemons, make lemonade. Then find a friend to whom life handed a large bottle of vodka, and take your pitcher of lemonade over to her house.

Verbs

Verbs are the action words which describe forms of doing and being.

If I just stepped on a corn flake, does that mean I am now a cereal killer?

Adjectives

Adjectives “modify” (further describe) nouns.

I’m an effective worker. In fact, I’m the most productive person I know when it comes to unimportant tasks!

Adverbs

Adverbs modify verbs, adjectives or other adverbs.

Time is extremely precious, so waste it wisely.

Pronouns

Pronouns replace nouns. They shorten and simplify sentences that would otherwise be far too long and cumbersome.

When I want your opinion I will give it to you.(rather than: When Michelle Russell wants the opinion of the person now reading this article Michelle Russell will give that opinion to the person now reading this article.)

Prepositions

A preposition shows the relationship between a noun or pronoun and another element in the sentence.

The shinbone is a device for finding furniture in a dark room.

Conjunctions

A conjunction shows the connection between the elements of a sentence.

She bought a new boomerang but couldn’t manage to throw the old one away.

Interjections

Interjections are stand-alone exclamations that act as conversational fillers, often expressing emotion.

Yes! With sufficient thrust behind them, pigs can fly!

Determiners

Determiners are sometimes considered parts of speech and sometimes not. In either case, they are small words that introduce nouns.

My mother always told me a bargain is an item you don’t need at a price you can’t resist.

Punctuation – The Mortar Between the Bricks

When you’re building a house, you don’t just drop one brick on another—you need to cement them together with some mortar. When you’re writing, if the parts of speech are your basic building blocks, then punctuation is that mortar.

Can you imagine reading text without any punctuation at all well in the earliest days of writing that is what it was like you can see how difficult it must have been can’t you

See how that’s like just stacking bricks with nothing to connect them? Add some punctuation and the wall is now firmly constructed:

Can you imagine reading text without any punctuation at all? Well, in the earliest days of writing, that is what it was like. You can see how difficult it must have been, can’t you?

Punctuation gradually evolved in different forms across cultures as a way of helping people figure out where to pause, and for how long, when reading out loud. The problem was, everyone did it differently, This was understandable when all writing was done by hand, but once movable type was invented the need for standardized punctuation became clear.Even so, we’re still arguing about it. Grammar school might have led you to believe that we’ve successfully standardized things . . . but in a language as fluid as English, there is still a lot of room for interpretation. Let’s go over the main points of confusion, and you’ll see where the hard-and-fast rules are and where you get to decide how you want to punctuate things.

Commas

No form of punctuation sparks more controversy than the poor comma.

It’s a horribly overworked symbol to begin with, struggling with a full schedule as a conjunction splitter, quotation clarifier and phrase definer while also moonlighting as a separator of list items. It tries so hard to please everyone, but sadly, we all disagree on its exact job description.

So let’s give the comma a little love here and appreciate it for all that it does.

When a sentence contains an introductory phrase, the comma tells us so by separating it.Any time a brief pause is indicated, in fact, the comma should be used.

A comma will mysteriously appear whenever one main action happens at the beginning of a sentence, and then even more happens after a conjunction like or, and or but.

Commas also cheerfully separate lists of more than two items, such as a bunch of blogs, a parade of posts, a set of sentences and a party of paragraphs.

Of course if you’re using what is known as the serial comma or the Oxford comma, that would read “. . . a set of sentences, and a party of paragraphs.”So should you use the serial comma or not? Either is fine. Just be sure you’re consistent about it one way or the other.

In fact, the best general rule of thumb for commas overall is that there is no general rule of thumb. Even the old guideline that says to “use a comma wherever you would pause in speaking” is misleading, because we all speak so differently. (Imagine where the commas would fall, for example, in Morgan Freeman’s speech as opposed to Christopher Walken’s!)

One final note. Don’t overuse commas, but keep in mind that sometimes you really do need them to make your meaning clear.

Learn how to cut, marinate, and cook friends!

reads very differently than

Learn how to cut, marinate, and cook, friends!

Just sayin.’ :)

Colons and Semicolons

The colon is used to signal that some very specific information is coming—most often a list. Sometimes it’s a bulleted or numbered list . . .

There are three types of people in the world:

  1. those who can count
  2. those who can’t

. . . and sometimes it’s a list right there in a sentence.

If you want to make sure you get something done today, try adding these to your to-do list:  wake up, make to-do list, cross off first two items on to-do list.

The semicolon indicates a pause that’s a little longer than a comma but not quite as long as an end-of-sentence period. It’s an elegant way of joining two phrases or sentences that might otherwise stand alone. This can be desirable when you’re at the editing stage of a post and you want to vary the pacing between shorter, crisper sentences and longer, flowing ones for the sake of variety and interest.

Zach was surprised; Tina turned out to be trustworthy after all.

Just don’t overuse semicolons; it will make you look slightly pretentious.

Apostrophes

Apostrophes are very often used to indicate the omission of letters.

Dont tell me its already 10 oclock!(replacing the missing letters from do not, it is, and of the clock)

But the primary use of the apostrophe is to show possession. You already know the basic rule for this—use ’s when the possessor is singular and s’ when the possessor is plural.

the cats toys (the toys that belong to only one cat)the cats toys (the toys that belong to more than one cat)

However, if the plural form of a noun doesn’t already end in the letter s, you should add ’s rather than s’.

Why did you interrupt the childrens game? (not childrens)

Here’s a common sticking point—what about when the singular form of a noun ends with an s? Editors wielding opposing manuals of style argue about this one all the time.The truth is, both of the following forms are acceptable, although the first is generally more preferred:

Jamess best friendJames best friend

To show possession by more than one singular person or thing, an ’s on the last one is all you need.

Hey, check out Cheryl and LuAnns new website!

Finally, be careful not to imply possession where there is none.One of the best examples of this is what Lynne Truss, author of Eats, Shoots & Leaves, famously bemoans as the “greengrocer’s apostrophe” because of its frequent appearance on produce signs—that tiny bit of punctuation which turns simple, unwary nouns into raving mutants of unnecessary possessiveness.

Oranges and lemons – 2 for $1.00Freshest crabs this side of the Atlantic

Kids eat free all day!

These are all, quite simply, clueless mistakes.

Hyphens and Dashes

The three types of horizontal punctuation marks are:

  • the hyphen (the shortest one): –
  • the en dash (the middle one): –
  • the em dash (the longest one): —

(The en and em dashes are so named because in the days of fixed-type printing presses, they were the width of the capital letter N and the capital letter M, respectively.)

Most people use the hyphen only, and most of the time that’s fine when blogging. However, if you want to be scrupulously correct, you should use the en dash between date ranges and page numbers.

Pages 4345 explain how World War I (19141918) wasn’t actually called that until after World War II (19391945) happened.

And you should use the em dash when you want to indicate a sudden shift in thought or tone, give more information, or lend some extra emphasis.

Dash it all anyway, she thought to herselfhe looked positively dashing!

Many bloggers get confused about when to hyphenate compound words (groups of words that act as a single part of speech) and when not to . . . and why the rules seem to change from one sentence to the next. Let’s take a quick look at that.When the compound word is a noun, hyphenate it when it’s clearly naming one single thing:

Fred gave his daughter-in-law a Jack-in-the-box.

Compound adjectives can be trickier. Here’s the rule—when it comes before the noun it modifies, hyphenate it. When it comes after the noun, don’t.

Look how quickly you became a well-known blogger!

but . . .

She was well known for her business acumen.

(Note the exception that when the first word of a compound adjective ends in “-ly,” no hyphen should be used. So in the sentence “It was a beautifully written poem, ” “beautifully written” would not be hyphenated even though it comes before the noun. Hey, what would English be without annoying exceptions?)Finally, use a hyphen for clarity when there might otherwise be confusion.

Don’t be surprised to see a bunch of fat-cat contributors appear around election time. (Without that hyphen, how would we know this sentence wasn’t talking about a group of overweight people who donate felines?)

Quotation Marks

Quotation marks serve a few important functions.

They are used, of course, to show when someone’s words are being directly quoted or spoken . . .

I do not believe so, sir, replied Jeeves.

. . . but they can also indicate technical jargon, slang, or otherwise unfamiliar or non-standard terms.

The doctor briefly explained the difference between in vitro and in vivo pregnancies.
Calvin proudly displayed his new transmogrifier to Hobbes.

Quotation marks are used around the titles of short works such as poems, songs, book chapters, articles, short stories, and program or presentation titles (but not long works such as entire books or series, which are italicized).

He could never remember whether In Which Tigger Is Unbounced came before or after In Which Piglet Does a Very Grand Thing in The House at Pooh Corner.

Incidentally, when it comes to dialogue, you should start a new paragraph every time there is a change of speaker—even if the new speaker says only one word. This helps the reader keep track of who is saying what.

Get over here now! yelled Harriet.No.

Why not?

I’m tired.

The biggest confusion about quotation marks is usually over where the punctuation at the end goes—inside or outside?In the United States, at least, here’s how it works:

Periods and commas go inside the quotes.

I never said such a thing,” she stated firmly. And you can quote me on that.”

Colons and semicolons go outside the quotes.

That’s the thing about Bohemian Rhapsody”; even if you never want to hear it again, you know that you know all the words by heart.

Question marks and exclamation points depend on the context. If the question or exclamation is part of the quote itself, it goes inside, but if it relates to the larger sentence, it goes outside.

Don’t come near me!” Becky cried.
Did the customer really ask for a girl cheese sandwich”?

British English is different. Those who speak American use double quotation marks, but those who speak British use single quotes. British writers also place the comma or period outside the ending quotes rather than inside them.A bit barmy, eh, mate?

Ellipsis Points

These are the three spaced dots or periods used to show that something has been omitted from a quotation. (They are sometimes also used in a creative sense—but that’s a different story.)

The formal rules can get pretty technical, but unless you’re blogging in the legal or literary field, just remember this. If the part just before the omitted section is the end of a sentence, you should use a period as usual, then the ellipses.

“Yes, it was definitely the ketchup, Your Honor. . . . No, he left the mustard behind.”

And if the missing section occurs mid-sentence, just use the ellipses.

“Over the river . . . through the woods . . . hey, isn’t that Grandma’s house?”

Note the spaces between the ellipsis points—this is technically the right way to do it (and if you were being excruciatingly proper you’d use something even thinner called a “hair space”), but it’s also fine to run them together instead (likethis) as long as you’re consistent about doing it all the time.

Parentheses and Brackets

Parentheses tell us that something helpful but not absolutely necessary is being added.

See this helpful (but not absolutely necessary) parenthetical phrase?

But where does the punctuation go?

If the parenthetical phrase is in the middle of a sentence (like this), punctuation like that comma goes outside the parentheses because it relates to the sentence as a whole.If the parenthetical phrase ends the sentence, the punctuation still goes outside the parentheses if it relates to the sentence as a whole (like this).

But If the parenthetical phrase is a sentence all by itself, the ending punctuation goes inside the parentheses. (Like this.)

Sometimes you can have both, which is correct even though it looks pretty weird (like this!).

Parentheses are often used as formatting devices to make information visually clearer.

The ideal person: (a) doesn’t smoke, (b) doesn’t drink, (c) doesn’t do drugs, (d) doesn’t swear, (e) doesn’t get mad, (f) doesn’t exist.

Square brackets are used to show when clarifying information within a quote is not part of the quote itself . . . or around the Latin term sic to show where a mistake really is part of the quote.

“This example [of a blog post] contains no speiling [sic] errors.”

Square brackets have a handful of other specific uses, such as in dictionary definitions, but they can also be utilized as visual or stylistic devices in the same way as parentheses.What about brackets inside of brackets?

If you need multiple levels of closure [when one enclosed phrase (such as this) is inside another], you should use square brackets on the outside and parentheses on the inside.

Creative Punctuation

Finally, as a blogger, you are freer than writers in the more traditional forms of media to have a little fun with punctuation.

So don’t be afraid to use it in creative ways that lend flavor and tone.

You can use ellipsis points to show . . . um, hesitation.Use long (em) dashes to signal abrupt transitionslike this! Nothis!

“Those dashes are also great for showing when a speaker gets cut off in mid-conver” she said.

Many bloggers (perhaps too many of us) use emoticons made out of punctuation. 😉

You can even invent your own ways to build . . .

.

.

.

you know . . .

.

.

.

suspense.

Just use creative punctuation like this sparingly. Be sure that it enhances and clarifies your message rather than needlessly muddling it.

Abbreviations – Handy Linguistic Shortcuts

Abbreviations are useful (and sometimes colorful) devices for shortening common words and phrases, but using them correctly can be a bit confusing.

Do you abbreviate the United States of America as USA or U.S.A.? (I strongly favor the latter, but different strokes for different folks.)

Should you start a sentence with an abbreviation like FYI? (In formal writing this is traditionally frowned upon, but in a blog post it’s usually fine unless it looks clunky.)

What does FUBAR stand for, anyway, and should you spell the whole thing out? (I’m certainly not telling you here, and it entirely depends on your audience.)

If you’re blogging for an organization that has a style guide, go with whatever it says. If not, look up the abbreviation in the dictionary for guidance on how to spell and use it properly.

If you’re still in doubt after that, it probably doesn’t matter too much anyway (depending, of course, on your audience). Just pick one way and use it consistently. For example:

If you decide to use periods when abbreviating U.K. (where, incidentally, they refer to periods as “full stops”), be sure you do so when abbreviating E.U. and U.S.A. as well.If you abbreviate the days of the week, standardize them to three letters each—e.g., Thu. (not Thurs.), Fri. and Sat.

I.e. vs. e.g.

While we’re on the topic of abbreviations, let’s talk about these two Latin terms. They are very often used interchangeably, but they actually mean two different things.

I.e. stands for id est, or “that is.” It’s used to further explain or restate something in different words.

The Hephthalites are known to have practiced polyandry; i.e., the marriage of a woman to two or more men.

E.g. stands for exempli gratia, or “for example.” It’s used to do just that—give one or more examples.

He liked all kinds of leafy green vegetables—e.g., lettuce, spinach and kale.

Here’s a memory aid for recalling when to use each of these two phrases. Instead of worrying about the Latin translations, just remember:

  • i.e. = in other words (both start with i) or In essence
  • e.g. = example given

Also note that a comma is used after the final period in each of these abbreviations.

To introduce the abbreviation, in most cases you can use either a comma, a semicolon, a colon, an em dash, or a set of parentheses. Again, just be sure you’re consistent in whatever choice you make.

He liked all kinds of leafy green vegetables, e.g., lettuce, spinach and kale.He liked all kinds of leafy green vegetables; e.g., lettuce, spinach and kale.

He liked all kinds of leafy green vegetables: e.g., lettuce, spinach and kale.

He liked all kinds of leafy green vegetablese.g., lettuce, spinach and kale.

He liked all kinds of leafy green vegetables (e.g., lettuce, spinach and kale).

The only caveat here is that if the text that follows the i.e. or e.g. could stand as an independent sentence:

They did what they always did at wedding receptions; i.e., she got tipsy and he flirted shamelessly with the new bride.

. . . you should not introduce the phrase with a comma—use any of the other punctuation methods. My own personal preference is the semicolon, as above, but any of them except for the comma would fine.

Foreign Terms – Exotic Expressions

Foreign words are another bone of contention among editors and other professional wordsmiths. The general consensus, though, is that if a term is likely to be unfamiliar to your readers, italicize it.

She executed a perfect nikkyo and her attacker instantly dropped to the floor.
Carmen’s schädenfreude as she watched Alonzo writhe in agony was chilling to watch.

But if the word has become a commonly accepted part of English, there’s no need to italicize.

Sorry—can you please read that back to me verbatim?
The company gave its employees carte blanche to wear whatever they wanted to work.

These same guidelines apply to common Latin abbreviations such as etc. and our buddies i.e., and e.g. from just above—they are now so common that they don’t require italics.But expect to run into people who will argue that ad nauseam.

Numbers – A Source of “Total” Confusion

Ah, numbers. So many questions about them, and so many ways to be inconsistent. Let’s take a look.

Spelled Out vs. Numerals

Opinions on this differ widely. In general, spelling out numbers comes across as more formal, but possibly a little bit snooty. Of course, depending on the context (She lived at Eighty-Eight Kensington Road, where she routinely inspected the brass railings for dust using her spotless white gloves), that may be exactly what you want.

One common convention is to spell out any numbers from zero through ten and numerals for 11 and higher. But visual consistency should override this, so make exceptions where numbers are close together.

Once her blog posts became easier to read, she went from gaining about 3 subscribers a month to a startling 150.

Don’t begin a sentences with a numeral, even if it’s a small number.

Four hours ago I was simply minding my own business when . . .

Numbers in titles are another point of contention. Should your new list post be titled “10 Ways to Be a Kickass Knitter” or “Ten Ways to Be a Kickass Knitter”? Many bloggers use numbers in headlines because they’re more quickly readable, but it’s up to you.

Dates

Format dates however you like, but be consistent about it. If you start off writing 8/16/99, don’t switch to 06/23/72 later on. If you spell out January 1 when blogging about your New Year’s resolution, don’t update your readers later in the year by sticking letters at the end of the date on May 31st.

Years should be written in numerals, and when they’re abbreviated, the point of the single apostrophe should face left.

Their first single hit the airwaves in 1983, followed by two more in 86 and 88.

When referring descriptively to a decade, don’t include an apostrophe between the numbers and the letter s.

CORRECT:He’s a child of the 80s.

He’s a child of the 80s.

He’s a child of the 1980s.

INCORRECT:He’s a child of the 80s.

He’s a child of the 80s.

He’s a child of the 1980s.

Century names can either use numerals or be spelled out, but should not be capitalized.

Sometimes I wish I’d lived in the 19th century. (or) Sometimes I wish I’d lived in the nineteenth century.

Times

The rule here is pretty much “no rules.” It doesn’t matter if you write 6:30 am, 6:30am, 6:30 AM, 6:30AM, 6:30 a.m., 6:30a.m., 6:30 A.M. or 6:30A.M., as long as you do it the same way everywhere.

(In some countries a period is used in clock times rather than a colon—e.g., 6.30 A.M.)

It’s better to write “noon” and “midnight” rather than “12:00 p.m.” and “12:00 a.m.” (which make people have to think too hard.)

Percentages

Use the percent sign (27%) or spell it out (27 percent)—either is fine. Pick one way and use it.

Currency

The main mistake bloggers make here is doubling up the currency symbol and the word. If you write $1 dollar it’s like saying “One dollar dollar.” A simple $1 (or 1 dollar or one dollar) is the correct way to go.

Same thing with larger ranges. If someone is already a millionaire, don’t inflate their wealth even further by giving them $10 million dollars. Either $10 million or 10 million dollars is just fine, thank you very much.

Number Ranges

In general, any number range, whether dates (1785–1802), pages (pp. 23–38), or some other type, gets that medium-length dash, the en dash, between its numbers.

When giving number ranges within text, don’t mix up words and symbols. People often make this mistake by writing things like They were married from 1975–2010 instead of They were married from 1975 to 2010.

Common Pitfalls

Now let’s move into some of the typical areas where bloggers get confused. You know the ones I’m talking about—those tricky cases where you just know there’s a rule, but you can never remember what it is.

Subject/Verb Agreement

The “subject” of a sentence is whatever person or thing is doing the main action—what you might call the primary noun (or nouns). The subject should “agree” with the verb about whether they should both be singular or plural.

To mix them just sounds wrong. If I were to write “You and I is smart,” you’d know that one of us wasn’t.

But subject/verb agreement gets trickier with vague-sounding pronouns and more complex sentences.

The word and makes a subject plural (i.e., there is more than one main actor), so the verb should be plural too.

You and I are smart.

With the word or, it depends on the actors. If they’re both singular, the verb should be singular.

Goran or Lisa was at the pub every single time I walked in.

But if one is singular and the other is plural, the verb should agree with the one closest to it.

Either a candle or flowers were sitting on the Chens’ mantelpiece at all times.

In the case of “indefinite pronouns” (so called because they refer to somewhat vague numbers of things), you should determine whether the noun the pronoun refers to is singular or plural.

None of the food is very healthy.(“food” is a collective noun that stands for one thing, so use the singular verb “is”)

None of them are going to the movie.

(“them” indicates multiple people, so use the plural verb “are”)

Anybody here want seconds?

(“anybody” refers to any one body/person, so it’s singular—use the singular verb “want”)

Most of my guest posts were quickly published.

(“most” refers to a number of individual posts, so use the plural verb “were”)

But amazingly, neither the post about the mating habits of the Brazilian termite nor the one on different types of postage stamp adhesive was accepted anywhere.

(both “neither” and “nor” refer to one single post, so use the singular verb “was”)

Don’t get confused by interrupting phrases and clauses. Like newly infatuated lovers, the subject and verb will always agree with each other no matter what comes between them.

That painter with the big orange pickup truck filled to the brim with buckets, brushes and ladders drives down my street every day.

That vs. Which

This is an old problem with a surprisingly easy solution. Look at the phrase or clause you’re considering and ask yourself, “If I take it out, will the sentence still have the same basic meaning?”

If the answer is yes, use which.

If the answer is no, use that.

Another way of looking at it is to consider whether the clause is, or could go, inside a pair of commas. If so, use which. If not, use that.

The map, which they used to drive cross-country, is in the glove compartment.The map that they used to drive cross-country is in the glove compartment.

Both sentences tell us that the map in question is in the glove compartment, but mean different things.In the first sentence, what the people used the map for is incidental. It’s as though the writer is saying, “The map is in the glove compartment. Oh, yeah—by the way, they used it to drive cross-country.”

The second sentence, on the other hand, refers to the specific map they used. (There could be other maps, too.) “Where is the map they used to drive cross-country? It’s in the glove compartment.”

First case, extra information. Second case, central to the plot.

See the difference?

Who vs. Whom

Running a close second behind “that vs. which” in the confusion competition is the “who vs. whom” conundrum. This is another tricky dilemma with a simple solution.

If you could substitute “he or “she,” use who.

If you could substitute “him” or “her,” use whom.

For example:

I haven’t seen the guy who lives down that hallway for weeks.(because he, not him, lives down that hallway)

The kids, one of whom was fortunately wearing glow-in-the-dark sneakers, were found later that night.(because one of him, not one of he, was found)

If this is unclear, switch the pieces of the sentence around first and then see which word works better.For example, is “Who do you think will win?” correct, or should it be “whom”?

  • First switch the sentence so that it reads “Do you think WHO will win?”
  • Now do the substitution both ways. Which sounds right, “Do you think HE will win?” or “Do you think HIM will win?”
  • Obviously it’s the first one, so “Who do you think will win?” is correct.

What about this one? “I wonder who I’ll be paired up with for the scavenger hunt.”

  • First switch the sentence around: “I wonder I’ll be paired up with WHO for the scavenger hunt.” (I know that sentence is awkward and incorrect, but it’s just for the sake of figuring this out.)
  • Now which is right—“I wonder I’ll be paired up with SHE for the scavenger hunt” or “I wonder I’ll be paired up with HER for the scavenger hunt”?
  • HER sounds correct, so the original sentence should read, “I wonder whom I’ll be paired up with for the scavenger hunt.”

In casual conversation, though, sometimes whom sounds a bit stilted. “Whom should I cheer for?” (or, for complete sticklers, “For whom should I cheer?”) is technically correct, but the people next to you at the big game may look at you strangely, and not just because you don’t know which side you’re on.

So when it comes to your blog, know which way is correct, but don’t be afraid to bend the rules a bit here for the sake of sounding more conversational.

Who vs. That

I’ve saved this one for last because, frankly, I don’t agree with the rule.

I strongly feel that writers should always refer to people as “who” rather than “that.” However, my research indicates that my strong opinion on the matter has become outdated.

I flinch whenever I read (or hear) sentences like “Kobe Bryant is the athlete that inspired me to play basketball.” Not that Kobe needs my help, but to my ear, referring to him as “that” instead of “who” dehumanizes him.

Apparently, I’m old-fashioned in believing that people are people, not things. But for the record, it is now apparently permissible to refer to people as either “the folks who” or “the folks that.” (Ew.)

I’m pleased to say, though, that a thing is still always a “that.”

You can’t say “the company who patented the Giant Gizmo” because a company (the opinions of corporate lawyers notwithstanding) is not a person. It’s a non-living entity (the opinions of some science fiction writers notwithstanding). So you need to say “the company that patented the Giant Gizmo.”

More Tricks (and Traps) of the Writing Trade

We bloggers are living in tough linguistic times. The lines between formal written language and the more casual spoken word have blurred tremendously with the explosion of personal computers, e-mail, and the Internet.

So how do you successfully walk those lines? How do you ensure that your posts are conversational yet correct, compelling yet credible?

To return to our “building blocks” metaphor from earlier in the post, you need to take a step back from the level of the individual bricks (what we’ve been discussing up until this point) and consider the overall construction of your building.

Your goal as a blogger isn’t to simply heap up ramshackle stacks of words. You want to move people. Inspire them. Educate them. Persuade them to think differently. To take action.

To do that, you need to look at the larger issues. Are your walls straight and attractively laid out? Does your building look inviting? Can you construct its rooms so that visitors are naturally led from one to the other in the sequence you’ve designed?

Much of this ability comes with the study and practice of effective writing techniques, and is outside the scope of a single post on grammar, no matter how long. What I can show you today, though, are some of the common ways bloggers leave stumbling blocks scattered around the floors of their word-rooms.

Clean those up, and you’ve gone a long way toward leaving a clear path through your writing.

Parallel Construction

Humans love patterns. We key into them to help us make sense of the world . . . and you can use them to help your readers make sense of your writing.

I’m not saying you should make your writing so robotically regular that it becomes predictable and monotonous.

But if you want your readers to roll smoothly along from one idea of yours to the next, using parallel structure is like laying parallel train tracks.

Both of the following sentences essentially say the same thing. Which is easier to read? Which packs a stronger punch?

Persuading others comes from a mixture of thinking through your ideas, thorough organization, and then presenting them clearly,To persuade others, think through your ideas, organize them thoroughly, and then present them clearly.

It’s the second sentence, of course. Why? The first one uses a mixture of noun forms–gerunds (“persuading,” “thinking” and “presenting”)—in which “-ing” is added to the verb to create a noun—and “organization,” a more regular, though abstract, noun. You can follow the sentence, but you have to work a little too hard at it. The parallel verb forms in the second sentence (“persuade,” “think,” “organize” and “present”) make it much easier to comprehend quickly.Note that you could also re-cast the sentence this way: “Persuading others comes from a mixture of thinking through your ideas, organizing them thoroughly, and then presenting them clearly” (using gerunds throughout). In general, though, simpler verb forms result in clearer writing.

[Bonus credit if you realized you could make the structure even more parallel by adding an adverb (such as “carefully”) after the word “ideas”! It would then have the form “. . . (VERB) through your ideas (ADVERB), (VERB) them (ADVERB), and then (VERB)  them (ADVERB).]

Sentence Fragments

Here’s a so-called grammar rule that seems pretty basic on the surface—every sentence should be complete. Meaning, traditionally, that it should have a subject (the main actor/actors), verb (the main action) and, if applicable, an object (what the action happens to).

Anything less is called a sentence fragment.

Except . . .

Remember earlier, when I told you that some of what Mrs. Pendergast taught you back in English class is now considered outdated?

This is one example. Unless the context in which you’re writing is very formal (sorry, corporate and legal bloggers), sentence fragments are perfectly fine in blogs—and a lot of other writing—these days.

With one caveat.

Your meaning must be clear.

See what I did above with except . . . and with one caveat? You understood what I meant because the text flowed. So what if they were technically fragments?

In fact, as a blogger you should probably make it a point to introduce sentence fragments every now and then, depending on your personal style (sorry, Mrs. Pendergast). They let you spice up your writing by playing with pace, tension and emotion.

One more caveat. Fragments? Use them sparingly. Like a condiment. Even though they’re legit. Because why? Using lots of them feels choppy. Not wrong, precisely. Just hard to read.

See?

Run-On Sentences

The opposite of a fragment is a run-on sentence, in which you will find more than one complete thought, each of which really deserves its own sentence, but there’s just too much going on at once and it gets really hard to keep track of all the players, which happens a lot when a blogger gets really excited about her subject matter and goes on at length without adding a period for quite a long time and the sentence ends up sounding quite flustered and out of breath.

Unless you’re deliberately using a run-on sentence for dramatic or illustrative purposes, like I just did, don’t use them.

One way of avoiding them is to read your posts out loud as part of your editing process. If you find yourself literally running out of breath before running out of sentence, look for ways to break the run-on sentence into more than one.

It’s all about developing a listening ear with regard to your own writing. And about keeping things clear and simple for your readers.

Dangling Modifiers

Misplaced modifiers—often called “dangling modifiers” because of the way they just sort of hang there, not being clear about what they’re modifying—are some of the most amusing mistakes in all of Grammaria.

Check these out:

Driving past the graveyard late last night, the twisted old tree frightened me.(I’d love to know where that tree got its driver’s license.)

She wore a bright red baseball cap on her head, which was obviously much too small.(Yeah—her head was so tiny the cap came all the way down to her shoulders.)

The distraught young man was comforted by the psychologist who had just taken an overdose of sleeping pills.(I bet that was a real consolation to the young man.)

Here are some much clearer re-writes (though not the only possible fixes for them):

As I drove past the graveyard late last night, I saw a twisted old tree that frightened me.
That bright red baseball cap on her head was obviously much too small.
After he took an overdose of sleeping pills, the distraught young man was comforted by the psychologist.

Split Infinitives

Here’s another area in which you can gleefully waggle your finger at old Mrs. Pendergast and say, “You were wrong!

An infinitive is the form of any verb which starts with the word “to”—to go, to dance, to have written, etc.

It is supposedly a grammar faux pas to split an infinitive by sticking extra words between the “to” and the rest of the verb. However, this is now considered outmoded thinking . . . and it certainly never stopped Captain Kirk and the crew of the Enterprise from heading out into space, to boldly go where no man had gone before.

In fact, the split infinitive is often clearer than the alternative. Which of these sounds better to you?

Carl’s nasty old landlord threatened to double the rent, plus even more of an increase on top of that, if Carl went to the rent board about the broken washing machine.Carl’s nasty old landlord threatened to more than double the rent if Carl went to the rent board about the broken washing machine.

You’ll be glad to know it’s finally considered okay for you to boldly go and split some infinitives, too.

The Golden Grammar Rule for Busy Bloggers

We’ve covered a lot of ground here—thank you for sticking with me! Clearly, you are a tenacious soul. :)

I’d like to leave you with one closing thought.

One word, really.

Consistency.

We are a pattern-seeking species—something that is hard-wired into us for basic survival reasons. Our nervous systems are keenly attuned to inconsistencies in our environment.

It doesn’t matter whether it’s the subtle striping of a tiger through the bushes or a set of square brackets instead of the usual curved parentheses—our primitive brains don’t register relative importance, only difference. They simply flash the signal, “Something is wrong here.”

Whether this response is conscious or unconscious, that is not the feeling you want your readers to have.

That’s why I’ve stressed consistency throughout this post, and why you should aim for it in your writing. Here’s one great way to ensure it.

Ever wonder how professional copy editors can catch a misspelled name on page 549 of a manuscript when it hasn’t appeared since page 23? They use a nifty little device called a style sheet.

I suggest you do the same.

A style sheet is a quick-and-dirty list of your key editorial decisions, all in one place so that you can check it easily. Whenever you reach a new decision about how to handle something, it gets added to the list. This personal set of editorial standards helps you write more consistently over time.

  • Does that author you refer to all the time spell her name Catherine or Katherine?
  • Do you vacillate between writing email and e-mail?
  • Have you decided to call your webinar series “Best-Kept Secrets of Highly Amazing People” or “The Best-Kept Secrets of Highly Amazing People”?
  • Do you have a hard time remembering that decades should be referred to as the ’60s and ’80s rather than the 60’s and 80’s?

Jot it down or type it into a running document. When you need to check because you’ve pulled another all-nighter and you can’t see straight, let alone remember such mind-numbing little details, they will be there for you.

Get Ready to Banish Your Grammar Gremlins for Good!

Your time is your most valuable resource. It’s the only thing you have that can’t be renewed.

Obviously this means you want to spend as much of it as you can on high-level activities, creating and sharing the things that only you, of all the people in this world, can contribute.

But you also want to be sure that you’re doing that clearly and convincingly through each and every blog post you publish. And that means a certain amount of time spent on grammar. It’s simply a part of crafting your message.

But now you can minimize the time you spend on this in two ways:

  1. Bookmark this post. The more you refer back to it, the more quickly you’ll find what you need. And the more often you use it, the better you’ll internalize the information, so that over time you’ll automatically remember more and more of the rules and guidelines on your own.
  2. Start your own style sheet. (See the section just above.) Take the extra moment to record each editorial decision you make, A few minutes here and there, in the beginning, will pay off hugely as a time- and stress-saver down the road once you have a nicely comprehensive list of “how you do things” when you edit your own posts.

Both of these resources will help you become a faster and more efficient self-editor, freeing up more time for the creative work that is at the heart of what you blog about . . . and why you blog in the first place.

Go get ‘em, you creative thinker, you.

About the Author: Michelle Russell (who spontaneously learned to read before she was four and hasn’t stopped since) has been a freelance proofreader, copy editor, and general wordsmith for over two decades. Check her out at Michelle-Russell.com or say hello on Facebook.

 

THE GOAL

The goal should not be to degrade, lessen, or sabotage the ranks of the 1%. Much less to abolish the ranks of the 1%.

Rather the goal should be to create so many wealthy persons that they become the vast majority of people on the face of the Earth. But to do this the vast majority of people on the face of the Earth must become truly ambitious, industrious and productive. They must also become real risk-takers.

It is for immediately obvious reasons (to anyone who bothers to observe) that the vast majority of one-percenters are consistently ambitious, industrious, and productive. And habitual risk takers.

They are not dependent-minded people with a constant desire for indulgence and security. They are rather the makers of manners. And the shapers of self-effort and worth.

If you would be in the 1% you must become the 1%.

It is not indecipherable magic, it is good and well-practiced habit.

BUSINESS NARRATOR/BUSINESS NARRATION WRITER: Creative Non-Fiction to Help Your Business Grow

This article, which I shared with Launch Port, on business and corporate narration, has led me to the decision that I will now start offering my professional writing services for Business Narration. Or rather, to be more accurate and specific, that I will now add Business Narration to the list of business and writing services I offer my clients.

I am already an excellent storyteller and journalist, as well as a very good business and copy writer.

So combining those two capabilities and skills and fusing them into a single new service line only makes a great deal of sense to me.

So beginning in this year, 2015 AD, I will be offering my services as a Business Narrator to all of my clients, new and old. If you are an entrepreneur, a start-up venture, a company or corporation, or a long established business that would like to better communicate your story to the world then I will be happy to help you construct the Narrative of your business or venture so that you can effectively and profitably share it with others.

If you would like to see examples of my Work and Writings (including my Narrative Writings) then you may look here:

Launch Port

Wyrdwend

Tome and Tomb

The Missal

DOING GOOD from THE BUSINESS, CAREER, AND WORK OF MAN

You should treat your assets, your businesses, your creations, your investments, your money, and your wealth exactly like your children. You should build them up, develop and grow them so that they can function, and function well, without your presence. Eventually you want your every asset to have a completely independent existence, entirely free of the necessity of you.

You want the things you create and the things you have and the things you produce to have their own life, to outgrow you, and to do those good things in the world that you could never do alone because, after all, you are but one man.

Look at your assets as you would your own children and off-spring, the point is never to maintain a life-long control of them, but to develop them in such a way that they no longer need you. That they outgrow and exceed you. Do this and you will prosper, do this and the world will prosper.

In the long run this approach will make you much, much wealthier and much, much wiser, and better still it will make the world much, much wealthier for your uncommon Wisdom. When good things outgrow their creator everyone benefits. Especially the creator.

Do not just do good with the things you create and possess, let the things you create and possess Do Good on their own.

ELON’S LOSS

​Elon Musk Lost About $1 Billion In Two Weeks

​Elon Musk Lost About $1 Billion In Two Weeks123456

Low oil prices and cheap gas are cutting into the demand for electric cars and solar power, if analysts are to be believed. That’s no good if you’re the largest shareholder of Tesla and SolarCity, and some back of the napkin math says Musk’s pocket is about $1 billion lighter.
7

Musk owns over 28 million shares in Tesla, which peaked at around $284 in September and is now floating around $200 today. He also owns almost 21 million shares of Solar City, which topped out in February at $86 and is trading today at just over $50.89

According to Marketwatch:

On Nov. 26, the day before a decision by the Organization of the Petroleum Exporting Countries to stand pat on production suggested the group preferred to defend its market share than try to support prices by cutting output, Musk’s combined Tesla and SolarCity holdings were valued at around $8.2 billion. They are now more like $7 billion.

Since that OPEC meeting, Tesla shares declined 16 percent and Solar City dropped by 11 percent, and it’s even lower now. But really, what’s a few hundred million between billionaires?10

THE MARRIAGE OF OUR BETTER INTERESTS

Why Choosing A VC Is Like Choosing A Spouse

What to consider before you put a ring on it

Committing to a relationship with a VC is committing to the long-term. In romantic terms, it’s a marriage, not a casual drink or weekend getaway. In fact, venture capital/startup relationships last just as long as most marriages — around 7 or 8 years — and can be just as emotionally taxing.

Entrepreneurs often struggle to feel confident when they are presenting to VCs. Pitching your startup can be as nerve-wracking as waiting at the bar for a blind date, and what VCs want can seem as mysterious as members of the opposite sex. Entrepreneurs are reluctant to ask important questions because they are afraid of scaring the potential partner away, but the answers to those questions could seriously impact the happiness and fruitfulness of your “life” together. Startup life means there are a lot of ups and downs, but the downs don’t mean you should settle for a ‘safe’ VC choice. Everybody deserves somebody. As with significant others, you want someone who sees the unique positives in you, not the generic negatives.

What VCs care most about is how much their investment will be worth, or equity value. This leads to the question facing all entrepreneurs — how do you build equity value? Revenue is a metric (and an important one), but not the metric. Other factors include market leadership, unique IP/capabilities, disruption in a big market, and an A+ technology team. The right “fit” isn’t the same for everyone. What works for one person or startup may not work for another. Here are 5 things to consider before entering the bonds of venture capital funding.

1. Know your value as a partner

As the philosopher Beyonce says, “If you like it, then you should have put a ring on it.” A great start to a marriage or partnership of any kind is when both sides feel they lucked out and are excited about the commitment. Find someone who appreciates the potential of your business and what you have to offer. As a founder, you are giving away your most prized asset — your equity. The VCs are buying a piece of a company that they believe has value. It is important to remember your self-worth and your company’s value before you embark upon a relationship . This is a much more compelling approach than “I hope someone gives me money,” because desperation doesn’t look good on anybody.

It is also important not to have baggage walking into the partnership. Plenty of entrepreneurs play hard to get in the beginning, but as soon as you commit, the games should be over. You don’t want to spend years explaining or justifying yourself. A strong relationship means being honest and appreciative of each other. This also means it is important to be on the same page about terms, so everyone feels they got a fair deal. For example, Carbonite really loved working with us at Menlo Ventures because the investment was fair on both sides and we said ‘I do’ with a clean slate. In a strong VC-startup relationship, both parties want the other to succeed. Mutual respect and excitement should come before a ring.

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THE BEST BUSINESS, AND THE WORST

Map: The Best And Worst Countries For Business 2014

Forbes’ annual ranking of the Best Countries for Business grades countries on 11 different metrics, including property rights, innovation, taxes, technology, corruption, freedom (personal, trade and monetary), red tape, investor protection and stock market performance (click here for complete coverage). This year Denmark returns to the top spot, where it ranked three straight years between 2008 and 2010.

We enlisted mapping firm Esri this year to plot the top 25 and bottom 10 countries on an interactive world map that allows users to scan through the countries and access basic economic data by clicking on a country name (see below). Europe dominates the top 25 with more than 70% of the entries. These countries score well almost across board on trade and personal freedom, as well as innovation and corruption. The Asia-Pacific region landed five locales on the list with the U.S. and Canada making up the final components of the top 25. The U.S. ranks No. 18 this year, down four spots from 2013. It is the fifth straight year of declines for the world’s largest economy.

African nations make up 60% of the bottom 10 with high levels of corruption, red tape and taxes registering as major issues. Guinea, which is at the center of the Ebola breakout, brings up the rear at No. 146.

 

HOW TO KNOW

The Best Way To Know If A Business Prospect Is Worth Your Time

Ron is the CEO of a business services company. He has a team of people who regularly prospect for business by contacting potential clients. Ron’s company has some pretty compelling solutions for their industry. Their pitch is pretty good, so they set many meetings with executives who express interest in their services. The frustration for Ron is that he and his team have almost no sense of which opportunities will turn into good clients, and which ones are not worth their time to pursue.

During a workshop with Ron’s team, we evaluated the information each person collected when meeting with potential clients. Uh oh! It turns out that each team member was collecting their own set of information they thought might be important. None of the team members was collecting the same information as another team member. Ron’s team needed to discover the best way to know if a business prospect is worth your time .
Four Quadrants of Information

There are many systems that describe the information you should collect when meeting with potential customers. Many of these systems require a Venn Diagram, an Abacus, and a floating point calculator if you want to truly manage the process. I am a big believer that you need a simple process if you want people to follow it.

Of course, just knowing what to capture is nice, but here is a way to keep track of how you’re doing, and some sample questions you can use in that part of the discussion. First, take out a blank sheet of paper. Draw a line down the center from top to bottom creating two equal sides (left and right). Then Draw a line that splits the page horizontally into top and bottom. This will give you four equally-sized quadrants. In the corner of the upper left box, write the word “Issue”. In the upper right, write “Impact/Importance.” In the lower left box write “Results,” and write “Others Impacted“ in the lower right box.

The Best Way To Know If A Business Prospect Is Worth Your Time

Let me explain each one…

MONEY AND POWER 101

As a child my parents taught me almost nothing at all about money. (Other than earn and save it.) Despite the fact that my father was a successful tool and die maker, an inventor, and had owned and sold his business (at a nice profit) I nevertheless received a very scant education in money matters.

I remember many times, seeing my parents doing their taxes and asking them, “teach me about taxes, teach me about money, and how this works.”

They always basically told me, “You’re a child, you don’t need to worry about this right now, you’ll learn about this when you grow up – on your own.”

I guess that was simply the Weltanschauung of their generation and age. It is, however, not mine.

Because of that when I entered college, and for the rest of my life, I have been learning about business, capital, Capitalism, economics, finance, investment, money, and all other related money-matters. Money is a big part of my Personal-Education Plan (PEP Program), and my self developed IEA (Individual Education Account).

When I first got married I realized pretty quickly that my wife had no idea about money, how it operated, or why it worked as it did. She, likewise, had little to no real education on money matters from her parents either.

Determined not to let financial ignorance and bad money management work against her, me, our marriage, or in the lives of my children I have developed Economic and Monetary Educational Materials to use for their instructional benefit. Since I homeschooled my children for their entire primary educational period (pre-college) I made sure to incorporate both basic and advanced course materials on budgeting, business, Capitalism, career, economics, entrepreneurship, finances, investment, profit, etc. I also make sure they practice what they learn. Both are far better at money matters than I was at their age.

I am to the point now that regardless of what happens to me I feel confident that they are in possession of enough useful materials, and have been trained and habituated in such a way as to assure they will be successful in their own businesses, careers, and with money.

Below you will find a very basic summary of the most fundamental things I have taught them concerning money. They are well advanced beyond these simple ideas, but, in starting any venture it is always necessary to begin with the fundamentals. Often, over the course of time, it is necessary to return to the fundamentals as well.

Beneath the section on Money and Power 101 is a short document I developed regarding the Hoards I believe each person should develop over their lifetimes and how to employ and use these Hoards.

This “List of Hoards” is hardly exhaustive, but it does include most of the Hoards I consider most basic, except for the Word Hoard. Which technically could be a part of your Charisma Hoard, but really I consider a person’s language, linguistic, and vocabulary (Word) hoards to be an entirely separate set of treasures.

I offer these posts in the hopes that they may assist you, especially if you are just starting out in the world, to master your own Money and to develop the Hoards that you will find most useful.

I do not insist you necessarily agree with my definitions, but I do urge you to make your own studies of Money and the Power it engenders, I do urge you to master Money (rather than be mastered by it, wither as a poverty-stricken person or as a wealthy person), and I do urge you to develop and grow your own Hoards.

You will thank yourself for such efforts later on in life, and very likely the world will thank you for having made such efforts.

Comments are welcome.

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MONEY AND POWER 101

MONEY is the financial power to do as you need and wish in the world. The more money your have the more power you have, the less money you have the less power you have.

SURPLUS is the amount of anything you have in excess to your actual or current needs. Your surplus should always be as great as possible of imperishable items.

PROFIT is the amount of money earned or generated in excess of expenditures.

INSURANCE is a money pool set aside for emergencies. If possible it is best to self-insure.

TAXES are the amount of money lost or exhausted to an individual by being seized by the government.

EARNINGS are the amount of money you generate for yourself through various actions of Work. Earnings are divided into three separate subcategories.

Income is the total amount of earnings one generates through all earnings sources. Originally it was that income (come-in) generated by investments.

Investments is the amount of earnings generated by whatever vehicles one is invested (vested) in. Investments are earnings or income vehicles generated by Risk.

Salaries or Wages is the amount of earnings generated by working for or laboring for others paid in the form of salary or wages. (Time or Work for money.)

SAVINGS – the amount of money already earned but not invested or spent but retained for long term goals or for emergencies.

EXPENDITURES – all monies spent to buy or pay for non-income producing items or services

Bills and Living Expenses – those monies paid to creditors or service providers for goods and services purchased. Bills and Living Expenses are monies lost to others.

Necessities – those monies expended for all goods and services of a necessary nature: food, shelter, power, necessary maintenance, etc.

Emergencies – those monies expended for emergencies and immediately unforeseen expenses, such as medical bills and repairs.

Entertainment – those mines expended for entertainment, recreation, etc.

GIVING – all monies given to the care and well-being of others to service their needs, also any resources given to others for their support.

Charity – giving to Church and/or Charitable causes with the intention of supporting the long term needs of an individual or an organization.

Philanthropy – giving to humane and other causes with the intent of addressing or solving specific needs or problems or projects. For instance one might found or support a philanthropic enterprise to support literacy, to build a hospital, to fund a scholarship, etc.

PREPARATION – always keep your money growing, in motion, invested, and in use for worthwhile things. Always plan as far ahead as possible regarding expenditures to be made. Always have accurate and complete information about all aspect s of your money and how it will be used.

RISK – all enterprises require risk. Risk is the amount of danger required to service a worthwhile enterprise or investment relative to the potential reward or Return on Investment (ROI) the enterprise or investment will generate (in the case of business, financial, and monetary activity). Generally speaking the higher the risk the greater the return or reward, and the lower the risk the lower the return or reward. However measures should always be taken to favorably mitigate risk as much as possible.

REWARD – is the amount of gain generated by the successful conclusion or progress of a worthwhile Risk. Another term that is synonymous with reward in financial and monetary matters is Return on Investment, which is a measure of gain generated by risk relative to the danger of initial loss of the initial loss of the investment.

MONEY – having more than enough money needed to meet all of your needs and the needs of others should make you happy. Making money should make you happy, and having a large surplus of money should be associated with pleasant thoughts and feelings and with security. Money is a personal, physical, financial, economic, psychological, social, and spiritual force, or power, and should be treated and employed as such. Money should not master a man, either by having too little, or by being consumed and over-powered by it. Money is a servant, not a Lord.

CAPITALISM – is that form of economic activity, or that system of economics, that seeks to build and generate Capital Pools, or reserves of money, that can thereafter be employed to build businesses, funneled into investments, grow and expand enterprises, etc. and thereby generate even more Capital and ever larger reserves of Profits. Capitalism depends on the fact that money is constantly invested and employed and that new ventures and enterprises are continually started and grown so as to continually create New Wealth. Capitalism also depends heavily upon Free and Unfettered Markets.

 

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THE HOARDS

ACTIVE HOARDS

Always make ongoing use of and constantly develop your hoards for an unused hoard is useless and an undeveloped hoard has no value.

 

ABILITY HOARD – every ability, capability, skill, and talent that a person possesses and develops in life

ACHIEVEMENT HOARD – every good and worthwhile achievement or enterprise that a person ever accomplishes

CHARISMA HOARD – all beneficial influence and powers of persuasion an individual possesses to sway others to participate in worthwhile endeavors

CHARITY AND PHILANTHROPY HOARD – all charitable and philanthropic works that one engages in to assist others

CREATION AND WORK HOARD – everything of value that a person creates, and all of the valuable Work that one ever does over the course of life.

ESTATE AND LAND HOARD – all estates, lands, and real properties that one owns or controls

INVESTMENT HOARD – all good and profitable investments that a person is engaged in or is participating in

RELATIONSHIP HOARD – all beneficial relationships which an individual may rely upon for advancement, comfort, friendship, and support

TREASURE HOARD – all objects, things, or possessions that are of economic, monetary, and physical value

VIRTUE HOARD – all of the Virtues that a person possesses and can command within his person

BLESSINGS, HEIRLOOMS, LEGACIES, AND INHERITANCE – all of the blessings, heirlooms, legacies, and inheritances passed down by one individual or one generation to another

REAL WORK

Being my own boss and working for myself from my home office is by far the hardest, most laborious, and most time consuming Work I’ve ever done. It is also, by far, the most enjoyable, lasting, meaningful, and profitable Work I’ve ever done. It is, in either case, Real Work, and a lot of it.

You should carefully plan for and prepare for all of the challenges expressed in the post below, and for many other difficulties not listed, such as the hiring of employees, and agents, growth and capitalization, emergency financing, supply and logistics, regulation, taxes, profit development and taking, investment, savings, wealth generation, etc, etc.

The author of this post is also very, very right about the dangers of becoming physically sedentary, weak, out of shape, and fat. Because of the immense work load and time demands of being self-employed your entire day might easily disappear without any thought of exercise or care for your physical body. You have to guard against that with a good exercise program of your own and you have to incorporate that exercise program into your daily work schedule in the same way you would make time for marketing.

5 Critical Things No One Tells You about Working from Home

Working from home seems like one of those magical jobs we picture ourselves doing as children – you sit around the house, get some work done, take as many breaks as you want, save money on transport, you don’t have to stress out about clean shirts or being late, etc. This is true to some extent and being your own boss can be a very enjoyable experience, but working from home is far from the idealized fantasy most people picture in their mind. Not having any direct supervision carries its unique set of problems that you will need to be prepared for. Some of these things don’t get mentioned very often, and although they are not necessarily deal breakers or meant to dissuade people from considering a career in freelancing, it is important to understand what you are getting into. Here are the five biggest points you’ll need to take into account.

You’ll need to have some money in the bank before starting a freelance career

Being a freelancer isn’t exactly a sure thing, nor can you expect to start making some serious money straight away. It takes time to set up accounts, look for clients, hone your skills and build up a reputation for yourself. Networking is also a big part of the picture. The point here is that it can take several months to start getting clients regularly, establish a decent reputation and earn enough money on a monthly basis to get by. It may even take a year to get to where you can pay the bills, feed your family and still have some money left over for a bit of luxury, all on your freelance wages. This is why it is important to treat the whole thing like a startup, rather than a career change or a nine to five job. Having enough start-up capital will enable you to support your family during the initial stages and invest in things like premium accounts and connections on major online freelance platforms.

It’s very easy to get lazy and out of shape

Not having to commute has its benefits like saving money on transportation and food and wasting less time on getting ready and traveling to and from the office. The negative side of it is that you won’t have any real need to leave the house much, if at all. Because you will be working and relaxing at the computer, you are at great risk of becoming a lazy couch potato. Once ordering takeout, walking around in your pajamas, beers during work hours and spending several hours at a time in a chair become a regular thing you can kiss your health and fitness goodbye. The only way to avoid becoming out of shape and having aching joints is to schedule regular workouts throughout the week, set up alarms to remind you to get up and stretch out every hour or so and to be very careful about what you eat. It’s incredibly easy to trick yourself into believing that you don’t rally eat that much, so having a salad or some fruit instead of a sugary snack or pack of potato chips and looking at a few nutritional labels here and there is very important.

You need to set up an effective work environment

If you just put your laptop on the table in front of the couch and call it your work station, you will soon lose all focus. You need a professional work environment, a home office that you can step into and clearly separate your work hours from leisure time. It doesn’t have to be much – a functional desk with a few drawers, a few notebooks and pens lying around, your computer and printer set up comfortably, a sturdy and ergonomic office chair and a lamp are enough. You can set up in a corner of a room, preferably near a window for some natural light, and add some decoration, perhaps a plant, so that it feels like an office desk, rather than a teenage gamer’s desk with a few work-related notes scattered around.

Being your own boss means constantly finding ways of staying productive and motivated

Even if you take all the precautions and create a truly professional-looking work environment, there will still be plenty of distractions – the internet you are using to look for new clients or do research being one of the biggest. You’re never more than one click away from Procrastination City, and you’ll need to work hard to stay motivated and keep your mind focused on the task at hand. Taking regular breaks to clear your head can help, and so can making coffee and remembering to eat regularly. Plastering reminders and motivational posters around your home office is another viable tactic, but ultimately, you will have to learn how to deal with distractions and have a short and stern talk with yourself at least 3-4 times a day in order to stay on track.

Getting organized and managing your projects efficiently is the key to success

Getting distracted, forgetting about a deadline, mixing up clients and miscommunication can all happen to any one of us, but when you’re working at home it’s much easier to get sidetracked or let your schedule become a chaotic mess. Start with the room you work in – keep it clean, spotless even, and make sure that everything has its place. Next, make sure that your desk and immediate work area are organized and that you know where to find everything, the most important things being within reach and easily accessible. Then get your work schedule in order. Get a big calendar, a whiteboard and sticky notes and make sure you have all the essential information about your current projects clear in sight when you sit at the desk, making sure to mark deadlines and have reminders and alerts. Being able to stay organized and juggle different projects effectively is the key to success for anyone working at home.

Working at home isn’t a walk in the park like some would imagine, and neither is it a one way ticket to a land of procrastination and broken dreams – you can earn a good living without ever living your house, but you’ll need to stay focused and deal with a few issues before you can become successful.

BUILDING YOUR BRAND

http://www.forbes.com/pictures/fgdi45ehikj/5-must-read-tips-for-building-a-brand-3/

THE WAY OF SUCCESS

Here Are The Epiphanies That Made Panera A $4.5 Billion Restaurant Chain

In 1980, Ron Shaich was just a 20-something kid looking for a way to draw customers into his single cookie store in downtown Boston.

Today, he is the founder and CEO of Panera Bread Co., which has nearly 2,000 locations in the US and Canada, 80,000 employees, and a market capitalization of $4.5 billion.

Through a series of ah-ha moments and happy accidents, Shaich took a simple idea — sandwiches, soups, and salads that people feel good about eating — and built it into a dominant American brand.

It wasn’t always easy. The company started as Au Bon Pain, and Panera was just one of its divisions. In 1998, Shaich made the difficult decision to sell off most of the business and bet on the little-sister brand Panera. He also stepped back from his role as CEO four years ago. The time away made him realize all the ways the company was vulnerable, and he wrote a 20-page memo about how he would destroy Panera if he was a competitor.

Shaich sat down with Business Insider to talk about how he got here, the single most important strategy in Panera’s success, and what’s next for the business.

This interview has been condensed and edited for clarity.

Business Insider: When did you first want to be an entrepreneur? 

Ron Shaich: In college, I was the treasurer of the student body and came up with the idea of launching our own nonprofit convenience store. We ended up building it, and for a kid who couldn’t dance or sing, I found the creation of this store the most creative thing I ever did in my entire life. I loved it. I began to realize that business was creative and a way to make a difference in the world.

BI: How did Panera get its start?

RS: I went to business school. I tried to figure out my life. I ended up in D.C., running a chain of cookie stores for a large company. I established that this is the food I want to eat and created a single cookie store in downtown Boston in 1980. By late ’80, I had 50,000 people a day coming in, but no one bought cookies before noon. So I decided to put in French baked goods, and I became a licensee of a classic French bakery called Au Bon Pain.

They were the most screwed up vendor I ever dealt with — sometimes they delivered, sometimes they didn’t. I went to them with a proposal to merge the businesses. In February of ’81, I took on their debt, their three stores, and my one. And, after a number of iterations, that became Panera today.

BI: What was the moment when everything clicked for Panera?

RS: In 1984 I had an epiphany. I’d been working in the bakery, and people would walk in and say, “I want that baguette. Slice it from top to bottom.” So I do and hand them the loaf, and they pulled out a bag of deli meat and some cheese and made a sandwich out of it. You didn’t have to be a marketing whiz to recognize it was an opportunity in sandwiches.

panera bread tomato soupPanera Bread In the early ’90s, Shaich decided to shift to serving soup, salad, and sandwiches.

We said, “Let’s be the platform to sell soup, salad, and sandwiches.” It took off from Day 1. In 1991, we took it public, and by 1996, we had evolved to a thesis that I call “decomodification,” today called “fast casual.” Then, the contemporary paradigm of fast food was a lot of food for not a lot of money. We recognized that there was a large niche, say 30% to 40% of the market, that wanted something more special. It was not simply how much food they got for the money, but the quality of the food and how they felt about themselves eating there.

Then I had another epiphany. I was sitting on the beach in 1999 and thought, “Wow, for every 100 guys who talk about having a dominant brand, one makes it. Maybe one out of 1,000.” It’s so hard. Panera was one of four divisions. Somebody said to me: “What would you do if Panera owned Au Bon Pain and not the other way around?” I said, “This thing is a gem. If I had any guts, I’d take myself and the very best people we had, and I’d let it fulfill its destiny.” So I did it.

BI: Just like that? How did it feel to say goodbye to most of what you’d built? 

RS: The next few years of selling everything else off but Panera were the most horrible years of my life. Au Bon Pain was my first child. It’s only in retrospect that these decisions feel OK. When you’re going through them, if you’re honest, they’re horrible and difficult. Bottom line, I did it. We made the bet on Panera.

BI: If you could pinpoint one strategy, what do you think made Panera so successful? 

RS: What sustains a company over the long term is how it thinks, not what it does. Because what is does is a byproduct of how it thinks. Panera in its core comes from a view that competitive advantage is everything. If we don’t have a reason for people to walk past competitors and come to Panera, then we don’t exist. Losing competitive advantage is the greatest risk in business, and that’s where our focus is.

Ron Shaich servingPanera/David ElmesRon Shaich serves a customer in a Panera Cares cafe, the nonprofit arm of Panera offering pay-what-you-can prices.

BI: How do you stay ahead of the curve?

RS: I view my role as CEO as protecting those that discover ways to build competitive advantage. Often, when businesses first start up, they’re driven by people who discover new ways of doing things. They’re able to best the competition because they’re clearly disruptive and better. Then they get larger, and behind Discovery People come Delivery People, and they speak a different language.

Discovery is the language of what could be, of where the world is going. Delivery is the language of what happened yesterday, of limited risk. And in most companies that scale, you eventually wake up and realize you have tremendous delivery muscle and no discovery muscle, no ability to regenerate competitive advantage.

Our job as leadership is to protect and enable leaps of faith, making sure the company is there when the future arrives.

BI: After being CEO for decades, you stepped down from the role about four years ago. Why did you come back?

panera bread customers Reuters“Competitive advantage is everything,” Shaich says.

RS: I didn’t step down; I stepped back. I became executive chairman. Instead of six days a week, I spent three days a week on Panera.

My mind started racing one weekend, and I sat down at the typewriter and wrote a 20-page memo about how I would compete with Panera if I weren’t Panera. I undertook this vision and, after a year, found myself working 60 to 70 hours per week on it!

Panera has 80,000 employees and serves 10 million people a week. I’m back as CEO because I ultimately concluded it’s the most powerful platform I have to make a difference in the world.

BI: A lot of leaders talk about the need to carve out time to think about the big picture. How do you do it?

RS: I go to the beach every Christmas, and every year I write down initiatives for myself, my family, my health, my work, and my God — all the things that I think matter. I write where I’m trying to get to and how I’m going to get there.

BI: What’s an example of one?

RS: In my 50s, having never really exercised, I realized if I don’t do it now, I never will. I committed to it and hired a trainer to help me. I’ve been at it for over eight years, and I’m in better shape today than I was 20 years ago.

BI: Is that how you approach business strategy? You have annual think sessions?

RS: That’s exactly how it works! We sit down every year and try to figure out where we want to be in five years. How do we stay competitive? What do we have to do to ensure we feed the growth monster that goes with being a public company? And then we literally draft on paper what we want to achieve in the next 12 months.

Ron Shaich 2Panera/David Elmes“Our job as leadership is to protect and enable leaps of faith,” says Shaich.

Good strategy is continually changing. Strategy begins with where we think the world is going. Innovation begins with understanding what job you’re trying to complete for whom, and then determining what matters to that audience, looking for patterns, and trying to understand it. That’s hard work; that’s in the details.

BI: Tell me about the Panera 2.0 initiative.

RS: We’ve been working on it for four years. It brings together a range of technologies, and it’s meant to change the guest experience. If you’re coming to eat in, you simply walk in, sit down at a table, and use your phone to place an order. That order goes up into the cloud and comes back down to our kitchen, goes to our production systems, and the food is delivered directly to you.

Alternatively, if you want the order to go, you can place it from your office, from a kiosk in the café — anywhere you like — you just walk in and that food is waiting for you at a designated time. We’ve made this major commitment to technology.

BI: Panera was among the first retailers to integrate Apple Pay into stores. Why did you decide this was something you wanted to be a part of?

RS: Anything that offers convenience to our guests would only be good. We already have a very significant digital presence, and we’re moving aggressively in that direction.

BI: Is this something your customers have shown an interest in?

apple payJustin Sullivan/Getty ImagesPanera is aggressively incorporating new technologies into its service.

RS: What customers want are things that add joy and value to their lives. They don’t want another app; they don’t want more technology. What they want are things that make their lives easier.

Apple Pay offers the potential to be significantly easier for those carrying their iPhone 6s. All you have to do is tap it and you’ve paid. It also offers a very high level of security, since there is no transfer of the credit card number. On both of those fronts, it offers the potential for ease and joy and a reduction of friction, and those are positives for the guests. 

BI: What advice would you give to others who want to follow in your footsteps?

RS: If you can do something to get somebody excited — not everybody — but if you can be the best for somebody, then you can win. What it’s all about is figuring out what you can do for somebody that nobody else can do better.

THE HOOK

How to manufacture desire

This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It is adapted from Nir’s book, Hooked: How to Build Habit-Forming Products.


Type the name of almost any successful consumer Web company into your search bar and add the word “addict” after it.

Go ahead, I’ll wait.

Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these websites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?

We’re on the precipice of a new era of the web. As infinite distractions compete for our attention, companies are learning to master new tactics to stay relevant in users’ minds and lives. Today, just amassing millions of users is no longer good enough. Companies increasingly find that their economic value is a function of the strength of the habits they create. But as some companies are just waking up to this new reality, others are already cashing in.

First-to-mind wins

A company that forms strong user habits enjoys several benefits to its bottom line. For one, this type of company creates associations with “internal triggers” in users’ minds. That is to say, users come to the site without any external prompting.

Instead of relying on expensive marketing or worrying about differentiation, habit-forming companies get users to cue themselves to action by attaching their services to the users’ daily routines and emotions.

A cemented habit is when users subconsciously think, “I’m bored,” and instantly Facebook comes to mind. They think, “I wonder what’s going on in the world?” and before rational thought occurs, Twitter is the answer. The first-to-mind solution wins.

Manufacturing desire

But how do companies create a connection with the internal cues needed to form habits? The answer: they manufacture desire. While fans of Mad Men are familiar with how the ad industry once created consumer desire during Madison Avenue’s golden era, those days are long gone.

A multi-screen world, with ad-wary consumers and a lack of ROI metrics, has rendered Don Draper’s big budget brainwashing useless to all but the biggest brands. Instead, startups manufacture desire by guiding users through a series of experiences designed to create habits. I call these experiences ‘Hooks,’ and the more often users run through them, the more likely they are to self-trigger.

I wrote Hooked: How to Build Habit-Forming Products to help others understand what is at the heart of habit-forming technology. The book highlights common patterns I observed in my career in the video gaming and online advertising industries. While my model is generic enough for a broad explanation of habit formation, I’ll focus on applications in consumer internet for this post.

Trigger

The trigger is the actuator of a behavior—the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone.

By cycling continuously through successive desire engines, users begin to form associations with internal triggers, which become attached to existing behaviors and emotions. Soon users are internally triggered every time they feel a certain way. The internal trigger becomes part of their routine behavior and the habit is formed.

For example, suppose Barbra, a young lady in Pennsylvania, happens to see a photo in her Facebook newsfeed taken by a family member from a rural part of the State. It’s a lovely photo and since she’s planning a trip there with her brother Johnny, the trigger intrigues her.

Action

After the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. To increase the odds of a user taking the intended action, the behavior designer makes the action as easy as possible, while simultaneously boosting the user’s motivation.

This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends.

Using the example of Barbra, with a click on the interesting picture in her newsfeed, she’s taken to a website she’s never been to before called Pinterest. Once she’s done the intended action (in this case, clicking on the photo), she’s dazzled by what she sees next.

Variable reward

What separates Hooks from a plain vanilla feedback loop is their ability to create wanting in the user. Feedback loops are all around us, but predictable ones don’t create desire.

The predictable response of your fridge light turning on when you open the door doesn’t drive you to keep opening it again and again. However, add some variability to the mix—say a different treat magically appears in your fridge every time you open it—and voila, intrigue is created. You’ll be opening that door like a lab animal in a Skinner box.

Variable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire.

Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well.

When Barbra lands on Pinterest, not only does she see the image she intended to find, but she’s also served a multitude of other glittering objects. The images are associated with what she’s generally interested in – namely things to see during a trip to rural Pennsylvania – but there are some others that catch her eye also.

The exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common sets her brain’s dopamine system aflutter with the promise of reward. Now she’s spending more time on the site, hunting for the next wonderful thing to find. Before she knows it, she’s spent 45 minutes scrolling in search of her next hit.

Investment

The last phase of the Hook is where the user is asked to do a bit of work. This phase has two goals as far as the behavior engineer is concerned. The first is to increase the odds that the user will make another pass through the Hook when presented with the next trigger. Second, now that the user’s brain is swimming in dopamine from the anticipation of reward in the previous phase, it’s time to pay some bills.

The investment generally comes in the form of asking the user to give some combination of time, data, effort, social capital or money.

But unlike a sales funnel, which has a set endpoint, the investment phase isn’t about consumers opening up their wallets and moving on with their day. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user.

These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook.

As Barbra enjoys endlessly scrolling the Pinterest cornucopia, she builds a desire to keep the things that delight her. By collecting items, she’ll be giving the site data about her preferences. Soon she will follow, pin, re-pin, and make other investments that serve to increase her ties to the site and prime her for future loops through the Hook.

Super power

A reader recently wrote to me, “If it can’t be used for evil, it’s not a super power.” He’s right. And under this definition, habit design is indeed a super power. If used for good, habits can enhance people’s lives with entertaining and even healthful routines. If used to exploit, habits can turn into wasteful addictions.

But, like it or not, habit-forming technology is already here. The fact that we have greater access to the web through our various devices also gives companies greater access to us.

As companies combine this greater access with the ability to collect and process our data at higher speeds than ever before, we’re faced with a future where everything becomes more addictive. This trinity of access, data, and speed creates new opportunities for habit-forming technologies to hook users. Companies need to know how to harness the power of Hooks to improve peoples’ lives, while consumers need to understand the mechanics of behavior engineering to protect themselves from unwanted manipulation.

What do you think? Hooks are all around us. Where do you see them manufacturing desire in your life?

Here’s the gist:

  • The degree to which a company can utilize habit-forming technologies will increasingly decide which products and services succeed or fail.
  • Habit-forming technology creates associations with “internal triggers” which cue users without the need for marketing, messaging or other external stimuli.
  • Creating associations with internal triggers comes from building the four components of a “Hook” — a trigger, action, variable reward, and investment.
  • Consumers must understand how habit-forming technology works to prevent unwanted manipulation while still enjoying the benefits of these innovations.
  • Companies must understand the mechanics of habit-formation to increase engagement with their products and services and ultimately help users create beneficial routines.

Nir is speaking at The Next Web USA Conference in New York on December 10. Learn more about the conference here.

THE PROFIT OF HARD THINGS from THE BUSINESS, CAREER, AND WORK OF MAN

No man should pay for my misfortune and incapacity. Instead I should learn from them both, adapt to overcome them both, and turn them both into profit for the good of the whole world.

THE NEW START UP CLUB

  The $5 Billion Startup Club: The 9 Highest Valued Startups That You Should Definitely Keep An Eye On

dollar billsMark Wilson/Getty ImagesBillions of dollars are flowing into these startups.

There used to be a time when a $1 billion valuation was considered a massive success for tech startups.

But in recent years, there’s been so many of them that billion-dollar valuations are almost starting to feel routine in tech.

So we’ve raised the bar and narrowed down WSJ’s “The Billion-Dollar Startup Club” list to companies that are valued at more than $5 billion.

These startups are transforming our lives and they’re definitely worth keeping an eye on moving forward.

MULTIPLYING BOTH PEOPLE AND PROFIT

Concur.

It has been my personal experience that profits wisely shared with Wise Employees only serve to multiply profits.

 

Why The Container Store Pays Its Retail Employees $50,000 A Year

Kip TindellAP/Mark LennihanThe Container Store founder and CEO Kip Tindell.
Despite starting out with just a $35,000 investment in 1978, The Container Store founder and CEO Kip Tindell has grown his business to one that has 67 US locations and rings up annual sales of nearly $800 million.

 

Equally impressive is the fact that he’s done all that while paying his retail employees nearly twice the industry average.

 

According to Tindell’s book, “Uncontainable,” the average Container Store retail salesperson makes nearly $50,000 a year compared with what the Bureau of Labor Statistics says is a national average of just above $25,000.

 

In an interview with Business Insider’s Jenna Goudreau, Tindell says the secret to the company’s high wages is what he calls “the 1=3 rule,” meaning that one great employee will be as productive as three employees who are merely good.

 

As a result, Tindell feels he gets ahead by receiving three times the productivity of an average worker at only two times the cost.

 

“They win, you save money, the customers win, and all the employees win because they get to work with someone great,” he tells Business Insider.

PROFITS AND THE PROPHETS OF PROFIT

My daughter is young and has recently had a few new jobs. These are her first jobs (entry-level) and we are letting her work some during her gap year between graduation and college. She was not allowed to work during the time she was homeschooled and prior to graduating High School.

(This is the way my parents did it as well, although I was not homeschooled. That is to say that I was not allowed to work a real job, except during the summers, before graduating High School although on the weekends as I got older I would often sneak off on my own and work secretly without them knowing of it.)

Anyway, that aside being what it is, my daughter has recently held a job at a deli preparing food. At the close of each business day any food not sold must be disposed of. And so they do. By throwing it away like garbage.

Now I fully understand as both a business and a health matter that any food that might be rotten or unsanitary in any way must be disposed of in this way. But what about the food that has simply gone unsold during the day’s normal business operations?

Many employees have written to the owner of this particular establishment asking, even begging, that this food not be disposed of meaninglessly but rather be donated to public shelters or to the homeless or the poor.

The owner’s answer to these requests has, so far at least, always been along these general lines, “I pay for the food and pay my employees to prepare and sell the food for a profit, if I give the left-over food away for nothing I make the same profit as if I just throw it away (that being none) so it is easier to just throw it away.”

Now I fully understand that as businessman this can be a somewhat complicated and even tricky issue for several different reasons. First of all, you have individuals, people who could easily work to make the money to buy their own food but choose not to harassing you all of the time for “free food,” especially at closing time. Many people nowadays feel as if they are owed something and will happily beg and live a life of outright dependency simply because they can, not because they must or should. They wish to be a consumer of society only, and never a real producer. How do you avoid encouraging or promoting this disastrous habit (and it is a disastrous and malignant habit – both individually and societally) by giving away free food to undeserving recipients?

Secondly you might very well end up with several organizations vying for your leftover food, and how do you determine who is truly needy or in the most need. (This might be the organizational equivalent of the undeserving individual, or it might simply be an honest contest between equally needy or equally responsible organizations.) Indeed nowadays you might even inspire bad publicity from one organization or another offended that you chose another cause over them in their quest to obtain your leftover foods.

Third, as a businessman (or as anyone who has ever started-up or run their own business or company) I know that there is the simple but sometimes daunting logistical problem(s) involved – how is this left-over food distributed, to whom, where, and when?

Finally there is the liability issue. Suppose some of your donated leftover food is consumed by someone who becomes ill, and regardless of whether it can be reliably and scientifically established that your organization was at fault, or not, you might still face a lawsuit or at least the threat of one at some point in the future?

Now, as I said above I am fully aware of the difficulties involved in giving away free and left-over food in this manner. I happen to agree that all of the points I addressed above are valid concerns and worth consideration. They are all liabilities arguing against the giving away of free and left-over food at the end of each business day. (And since food is an immediately perishable item it is difficult to store and properly retain, it is not like simply putting paper products into inventory. Food must be used and used quickly, or it will be wasted. Therefore it has a very short-lived half and shelf life.)

However, all of that being said and true, I am nevertheless both a Cristian and a Capitalist. In either case I do not believe in or find it to be a good business or personal or economic or even spiritual practice to needlessly waste perfectly good resources (even if those resources have a very short useful shelf-life).

And to be perfectly honest there are viable and workable solutions to each problem I listed above. You could rather easily (though it may take some time and experimentation) develop a relationship with reputable non-profit organizations that assist and feed the homeless, the helpless, the poor, the wounded veteran, or the medically disabled. You could develop contractual agreements with such organizations that state that they accept any left-over foods at their own risk and that you are free of liability.

(An unnecessary risk you say, and not worth the effort? Well, anyone who works with food knows that sooner or later, either through the food itself or through the employee handling it, you will make a customer or client ill, possibly even, though no fault of your own – such as undetected infection at a processing plant – kill someone with the food you serve. Tragic accidents such as those occur all of the time handling food, and although people don’t like to even honestly and realistically consider the idea, it is true. Sooner or later, whether the food be sold or given away as free leftovers, someone will be made sick or worse by consuming it.)

As for encouraging unnecessary and counterproductive dependence in the lazy and slothful, that will require a policy similar to that of determining the best organizations to work with in distributing the leftover food. You don’t want to give your leftover foods to the lazy and irresponsible but to the deserving, hard-working, truly indigent, and responsible end-user. But that can be done.

Finally, as regards the logistical problem(s) you can insist that anyone that takes the left-over food do so at their own expense, that they provide their own pick-up and transportation services so that this does not eat into your own profit or disrupt your own business operations. The risks might seem great at first glance, but each problem is soluble and just to be honest all of life and all of business is, by very nature, risk. Modern people might not like to hear that, they might do all they can to flee risk or to mitigate risk (and mitigating truly reckless risk is always wise, mitigating all risk always foolish) or to simply avoid risk, but the truth remains business and life itself is risk. That’s just the way life works. Many modern people don’t like that fact but it still remains, and will remain for the foreseeable future, a true and unavoidable fact. Business is risk. Life is risk.

Now let me return to the fact that I am both a Christian and a Capitalist.

As a Christian I am in no way in favor of unnecessarily wasting resources, especially resources that given our current national and world economy people are both in desperate need of, and which are perishable and not immediately replaceable or retainable (to many at least). As a Christian I do not want to encourage dependency but personal productivity, and the useful and vital employment of each individual’s particular talents. That is one reason we exist as human beings, to make best and most productive use of our individual human and God-given talents. Yet I am also fully aware by both simple observation and personal experience that individual people fall on hard times, become injured or ill on occasion, or become faced with some problem (sometimes unwittingly, sometimes through no fault of their own) that they cannot solve alone. That is exactly when charity is most needed and most effective. Therefore it behooves the Christian businessman, or any businessman, to remember those salient facts of human existence. And to assist others whenever and wherever and however they can. This is not only a business matter, it is a moral matter.

As a Capitalist I am also acutely aware of this Truth – the injured or ill man, the needy man, the indigent man, the man who yesterday or today was down on his luck or awash in unfortunate circumstances may very well tomorrow be the successful man, the profitable person, the businessman, a potential partner, or even a wealthy client or customer. Capitalism feeds itself in this way, as it should, for it is not a static and self-consuming economic system (when functioning properly and when properly applied) such as socialism, but a dynamic and vital system that continually makes millionaires of paupers, and sometimes paupers of the wealthy. Therefore as a Capitalist it is a reckless and entirely self-defeating act to ever senselessly waste vital and useful resources; especially much needed resources that perish quickly. Resources that could save and rebuild lives. Just to be honest to waste food is an entirely anti-Capitalistic idea because contrary to the current and popular misconception of Capitalism as a purely profit-driven (in the low sense of the term) and inhuman mechanism (it is definitely not) it is always actually an entirely voluntary exchange of free human motivations and drives seeking both best self-interest and the best self-interest of the other in commercial and social exchange. For if your client and customer always remains indigent and poor and ill and incapable then he is also too indigent and too poor and too incapable to purchase your own products and services. Especially your best products and services. In other words the poor client or customer is not a good client and customer, whereas the wealthy client and customer is a good client and customer (in a business and commercial sense). Therefore the Wise Capitalist seeks communal and mutual Profit, not just individual and personal Profit. The True and High Minded Capitalist is like the True and High-Minded Christian, he knows that the better off is the Other Person, then the better off is he himself. And it will always be that way. The profits lay in the margins of advantage between the Self and Other, not in the separating disadvantages between the self and the other.

Therefore my conclusions in this matter are that it is both a senseless and anti-Capitalistic act to dispose of and waste food such as my daughter’s employer and business owner does, and an immoral and un-Christian act to do so.

This is not even to mention the obverse of the equation: the possible enormous public relations advantages that might be gained by being widely known as a responsible, morally-driven, and socially beneficial company or corporation as well as a highly-profitable one, both now and in the future.

I am writing this article therefore, and this is far from all that might be said on the issue (as a matter of fact this might even become an Interactive Essay on the issue, and perhaps it should), so that currently operating companies and corporations can take a good and honest look at their own operations in this regard. Are you needlessly and senselessly wasting valuable customer, human, and property resources merely because you have a misguided conception of both Capitalism and Profit, or merely because you fear risk in making and developing your True and Foundational Profits?

Because if so then I say to you, my friend, “there are profits, and then there are Prophets of Profits.”

Be not a slave to mere profits, but rather a Great Prophet of High-Profits. And you will discover that as a result not only you, but the whole world will thrive.

THE 3 DAY WORK WEEK… NO THANK YOU

Not for me it won’t. I may be a kind of throwback but Work is far too enjoyable and far too important a part of my very Nature for me to limit it to 3 days per week. As a matter of fact I often Work 7 days a week if you count having ideas and making notes about projects I intend to later pursue.

I cannot imagine only wanting to work 3 days per week or how unfulfilling that would be, but to me it would be extremely unfulfilling. Now if someone wants to pay me 7 days worth of compensation for 3 days worth of Work and effort than that is fine by me, But I would not simply screw away the other two days. I’d find something productive to do with them, and  Work on that thing.

By the way simply having more time will not buy you more opportunities, more things, or more useful and fun activities or experiences. More money allows you to buy more control over your time, but more time alone will not purchase anything other than unproductive and wasted time.

More money will allow you to purchase more control of your life, but more time without more money will purchase nothing in itself. It is the time-to-money-ratio that is the pathway to profit and control of your time and resources, not the time in exchange for money ratio.

 

Carlos Slim: The 3-day work week will happen

October 8, 2014: 12:11 PM ET

The richest man in the world thinks you’re working too much.

Carlos Slim, the Mexican telecom tycoon worth over $80 billion, believes life would be better with a three-day work week.

“You should have more time for you during all of your life — not when you’re 65 and retired,” Slim told CNNMoney’s Christine Romans on Tuesday.

But if Slim had his way, people would also work longer days and much later in life. He suggested 11-hour shifts and pushing the retirement age to 75.

Slim raised eyebrows over the summer by calling for a three-day work week, but he doubled down on that proposal on Tuesday.

“I am sure it will happen,” the 74-year-old told CNNMoney, though he conceded he’s not sure when.

While “machines should work 24 hours and services should work as much as possible,” Slim said people deserve more time for entertainment, family and to train for better jobs.

Related: World’s shortest work weeks

He also believes the radical change would give younger workers more opportunity to enter the workforce and be a positive for the economy and financial markets.

“It’s a society of knowledge and experience. You have better experience and knowledge when you are 60, 65 and 70,” Slim said.

The $83 billion man: It’s an interesting idea considering the source: a self-made billionaire who Forbes estimates is worth about $83 billion. Slim has been alternating the crown for the world’s richest man with Microsof (MSFT, Tech30)founder Bill Gates, whose wealth is valued at nearly $81 billion…

WHAT SHOULD BE, AND WHAT ACTUALLY IS…

What the Federal government can and should and must do if it is to survive, (and frankly I don’t care if it does) and to encourage Capitalism, Free Enterprise, and the Building of Wealth among American Citizens:

1. Lower Rates of Taxation, at both the Corporate and Individual Levels, and abolish many forms of taxation, such as Social Security taxes, institute a fair tax or consumption tax, and thereafter encourage the development of just and beneficial allodial and fee-free tax systems.

2. Abolish much of government.

3. Spend far less on government.

4. Assist in educating Private Citizens and the entire Society on the advantages of Capitalism, Free Enterprise, Private Industry and Individual Wealth Building, and how these things are actually accomplished (versus the socialistic and communistic principles now being taught as pseudo-science and distorted macro-economics in Federally supported public schools and universities).

5. Abolish many forms of regulation, and severely curtail many other forms of regulation to the lowest possible level in order to still maintain acceptable safety protocols, as well as abolishing subsidies to industry.

6. Eradicate Social Security and all others forms of failed socialistic economic policies and instead replace these with tax incentives and education programs to encourage and develop individual savings and investment and insurance accounts.

7. Abolish Public Education at the Federal level.

8. Return the Federal government to its necessary and very limited functions. Acknowledge and eradicate its numerous and unnecessary losses, rather than encouraging and subsidizing constant and continual states of failure.

9. Employ far fewer people at far less pay and benefits (especially at the Congressional, Court, and Administrative levels), see itself as a Service Oriented and temporary Career or Profession, rather than as a permanent and fixed political class (America should be political-class-free) and a personal benefits industry and life-long occupation. Government is not a “calling,” service in government is a calling. But government is not, and should never be, a life-long enterprise. It is public service, not life-long employment at Public Expense. Americans are not Imperial-era Romans, and neither should we be run like a Third World Banana Republic. To this end it is also extremely necessary to institute Tort and Court reform.

10. Actually become Pro Business, Capitalism, Free Enterprise, Industry, and Private Wealth Creation, as well as becoming Self-Limited and self-limiting, and self-disciplined.
What the Federal Government actually does:

1. Seeks any and every opportunity to raise tax rates and to increase the bureaucratic tax burden.

2. Seeks constantly to grow itself at the expense of the nation, the culture, and the People.

3. Seeks constantly to spend more, and to bankrupt itself, the nation, and the American People.

4. Seeks constantly to engage in Socialistic Care-taking policies like Social Security, subsidizing failed enterprises, and seizing control of whole industries like the Medical and Defense Industries.

5. Seeks constantly to increase the regulatory burden of government on every sector of the economy, finance, and enterprise, and even on individual behavior even when the evidence is clear that such regulations cripple or destroy market and national competition and entire sectors of industry and the economy.

6. Constantly grows socialistic programs while at the same time funding them by means that would in every other circumstance be considered illegal and immoral, while suppressing the development of Individual Business and Saving and Investing and Charity and Philanthropy incentives and programs that would actually work, both societally and financially.

7. Constantly fails to educate most people, at great and ever increasing public expense, and the educational efforts it does operate are inefficient and more often than not outright erroneous and inaccurate.

8. Constantly seeks to enlarge and spread its creeping, corrupting, and nefarious influence into all aspects of American life and culture. Continually excuses and subsidizes its own abysmal rates of failure, moral and financial bankruptcy, and horrendous and miserable acts of unrepentant incompetence.

9. Seeks constantly to swell its rank of employees, dependents, unionized collectives, and supporters to give its gargantuan and bloated bulk an apparent and superficial legitimacy it does not really enjoy.

10. Engages in constant acts of sabotage, injury, regulatory destruction, and burdensome taxation and exhaustion against Individual and Corporate acts of Business, Capital Accumulation, Charity and Philanthropy, Free Enterprise, Market Development, Productive Industry, and Private Ownership and Wealth Creation.

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