WATCHING TIME

THE STORIES BEHIND FIVE OF THE MOST ICONIC WATCHES OF ALL TIME 

What makes a Rolex GMT-Master special? The moon, for starters.

BY ED ESTLOW

07 JUNE 2016

70 REACTIONS

Apple wrist products, smartphones and Fitbits notwithstanding, actual watches are cool again.

And the backstories are often even cooler.

We’ve teamed up with vintage and pre-owned watch dealer Crown & Caliber to bring you the origin tales on five of the most iconic timepieces. These are stories that involve war, polo and a surprising amount of space travel.

Read on. You’ve got time.

Rolex GMT-Master
Everybody knows the story of how Pan American World Airways, the pioneers behind the intercontinental flight of the same name, got together with Rolex to design the GMT-Master. They tackled the project so their pilots could maintain a regular sleep schedule and not fall asleep at the wheel. But that’s old news.

The real dirty little secret of the GMT-Master is that at least couple of them made it to the Moon. Jack Swigert wore one on the Apollo 13 mission (you know, the one during which the command module almost blew out from under Swigert, James Lovell, and Fred Haise; pretty sure they made a movie about it). Some claim it was the GMT and not the NASA-authorized Omega Speedmaster that Swigert used to time critical rocket burns as a crippled Apollo 13 limped home. That one hangs on a plaque at Rolex HQ.

And several missions later, Apollo 17 Commander Ronald Evans wore his GMT-Master clear down to the lunar surface, albeit under his space suit. There it stayed for a little over three days. When he got home, he took his buzz-pencil and hand engraved the case back with “FLOWN ON APOLLO XVII 6-19 DEC 72 ON MOON 11-17 DEC RON EVANS.” The watch sold at auction in 2009 for $131,450. Not bad for an illicit piece of history, eh?

Patek Philippe Nautilus
Patek Philippe commissioned famed watch designer Gerald Genta to design this one in 1974. Even though he’d done thousands of watch designs in his career, at this point he was fresh off designing the Audemars Piguet Royal Oak. One imagines he must have been a little tapped out in the inspiration department.

He was eating lunch during a break in the 1974 Basel Watch Fair when inspiration finally struck. He borrowed a paper and pencil from the waiter and did the first sketches of what would become the Nautilus in about five minutes.

Breitling Cosmonaute
You can guess by the name of this watch that it’s got a spacefaring background. When Korean air combat veteran Scott Carpenter was selected for the Mercury space program, he realized he’d be orbiting — and going through day/night rotations — so fast that he could lose track of whether it was day or night back at Mission Control in Houston.

So he went to his buddies at Breitling and discussed the problem. The solution was a watch with a 24-hour dial: the Cosmonaute, based on Breitling’s famous Navitimer platform. Carpenter’s was delivered to him a mere three weeks before his mission. Although his Mercury Aurora Seven mission only lasted five hours, the watch functioned well in space.

Unfortunately, upon splashdown and recovery, Carpenter dipped his watch hand in the sea and the non-water-resistant watch was toast (the Navitimer was notorious for its lack of water resistance). Here’s where the story gets interesting. NASA apparently sent it back to Breitling for repair, but it was never returned.

No one has seen that particular watch in 54 years. But the Cosmonaute is still being produced today.

Jaeger-LeCoultre Reverso
A sport watch refers to a diver or other ticker made for exploration. And the Jaeger LeCoultre is probably the original sport watch. In 1930, an executive of the forerunner to JLC was in India on business. He was approached by an army officer who played polo in his spare time. It seemed the officer kept breaking the crystals on his watches and needed a solution.

The watch executive considered the problem and discussed it with his associates back in Switzerland. The Reverso, a watch with the case that can flip over to protect the dial side and crystal, is what they came up with. It has seen size changes and dozens of versions in the 85 years since it debuted, but the base model is remarkably like the one that first saw the light of day in 1931.

Omega Speedmaster
Ah yes, the Moon watch. Originally conceived in the late 1950s as a racer’s watch (and said tales about the Rolex GMT-Master notwithstanding), the Omega Speedmaster is the official Moon watch — as designated by NASA. One still goes into space on nearly every U.S. astronaut’s wrist.

The fable goes that NASA engineers went undercover to several jewelers in Houston to buy off-the-shelf timepieces to test for use in space. This story is great, like an actress being discovered in a drugstore at Hollywood & Vine, but it’s generally acknowledged to be untrue.

No matter.

What is true is that the Speedmaster proved to be so tough in tests that, to this day, it’s still the only timepiece approved for spacewalks. And Swigert’s GMT-Master be damned, the Speedy is credited with timing the rocket burns that got Apollo 13 home and saved the crew’s necks.4

Watch nerds everywhere count at least one Speedy in their collection. Watch blogFratelloWatches pioneered the concept of “Speedy Tuesday” on social media, one day each week where aficionados post photographs of their beloved watches in various poses: the nerdier, the better.

PRINTED CAR – BRAINSTORM

The Printed Car – Business Insider

Is this the future of manufacturing? To some degree I believe it is, although eventually I see many such items being grown rather than printed.

SHEDQUARTERS

I think this is an absolutely superb idea, especially for small businesses. I wish I had thought of this product.

Introducing “Shedquarters”: The Hot New Trend Home-Based Business Owners Are Drooling Over

lighterside-staff-authorBy Lighter Side Staff  |  Read More
 

Space-efficient work spaces are becoming all the rage these days. They’re great for maintaining privacy and uninterrupted workflow, and they can also be cozy and stylish as well. Here are some examples of a growing trend of miniature studios (for offices and living structures), that are small enough to fit in someone’s back yard.

We’re fond of calling them, shedquarters. Whether you need your own getaway space, an office, an art studio, or a full on extra home, there’s something for everyone out there!

Kanga Room: Based out of Austin, Texas, Kanga Room has backyard studios in three styles: modern, country cottage, and bungalow. The basic package is an 8×8-foot shed that starts around $5,900 and you can add on a bathroom, kitchenette, and front porch for additional cost.

Via Apartment Therapy
Via Apartment Therapy

Modern Shed: This Seattle-based company was founded by husband and wife, Ryan Grey Smith and Ahna Holder. They create flat-packed prefab structures. Basic 8×10 sheds start at $6,900.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Weehouse by Alchemy Architects: The Weehouse Studio was designed by Minnesota’s Alchemy Architects. They start at 435 square feet, and include a main room and bathroom. It can be used as either a home office, guest house, or even a main residence.

Via Apartment Therapy

KitHaus: The KitHause was designed by Tom Sandonato and Martin Wehmann. It is a modular site-constructed prefab housing system. The K-Pod is the starting model and measures 117 square feet. They also have larger models.

Via Apartment Therapy
Via Apartment Therapy

Modern Spaces: “Forts for grown-ups!” Yep, that’s how they describe them. These come in four pretty boxy styles. A fully installed shed with a foundation and finished exterior starts at $6,000. On-site installation is currently only available to California residents.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Loftcube: Werner Aisslinger designed these sheds to make the extra space on top of city skyscrapers more productive. He was able to fit a kitchen and bathroom within these 400 square foot glass-walled studios.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Modern Cabana: The sheds from this San Francisco company start at 10×12 feet, but they have full studios with kitchens and baths. The basic model is perfect for a backyard office, with its sliding door.

Via Apartment Therapy
Via Apartment Therapy
Via Apartment Therapy

Metroshed: The MetroShed, by David Ballinger, is a prefab, flat-packed model that starts around $6,000. This a simple design is made of a cedar wood beam post frame with aluminum-frame sliding doors, and comes in 9×13 feet or larger.

Via Metro Prefab
Via Metro Prefab

Related article: ‘Pub-Sheds’ Quickly Becoming Hot Trend in Backyard Entertainment

LESSONS LEARNED

Traditional Intellectual Property Lessons Learned

Over the past few months, we have been talking to many entrepreneurs about their knowledge-gap around intellectual property (IP) and other important startup matters that actually impact IP or intangibles (and therefore valuation and ultimately their success). This is the first in a three part series detailing the lessons learned by these early stage companies.

First, what do I mean by traditional IP? I often joke that if I had a dollar for every person who told me they didn’t have any IP in their business, and a second dollar for those who think IP is only patents, I would be rich. Traditional IP to me is the patent or trademark protection. That is not to say that copyrights, trade secrets, and so on are not IP—far from it—but the most common IP is patents and trademarks. Unfortunately there remain some big misconceptions around protecting traditional IP.

A few brave entrepreneurs have shared their stories to help others learn about the importance of IP identification early and often.

Timing is everything

Phillip Felice, Founder of Bridge Optix, described his recent brush with IP horror in a single sentence: “I realized I have underestimated intellectual property timing importance.” Phillip was weeks away from a public release of his product when he was grilled on his company’s IP protection and strategy. He realized that his patents needed to be filed before his public product release.

We have heard other horror stories where companies have spent thousands on branding for websites, signage, or product packaging without first securing rights to a name, including trademarks. Register and secure rights before spending too much of your limited startup capital.

Location, location, location

Patents filed with the United States Patent & Trademark Office (USPTO) only cover the US. The same goes for trademarks and copyrights filed with the US Copyright office.

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EXCELLENT BUSINESS CARD EXAMPLES

Business Card Examples

W5855

Become a Branding Expert—OnDemand Design Webcast CollectioA couple of weeks ago, we brought you 14 of the best business cards in the biz, knowing we had only to reach out to designers and firms at the top of their game to get our hands on their business cards. Then we found 12 more of the best business cards created for clients.

Now, now we’re bringing you even more business card examples. This time, many readers sent in their cards and clients’ cards, and we threw those into the mix.

What do you think of these business card designs? Which would you call a great business card?


 

business card examples; Rule29

Designer: Justin Ahrens
Material/Production: Neenah Classic crest Solar White #100 cover; 3/3 with registered emboss and custom PMS
Printer: O’Neil Printing
Client: Rule29

 

business card examples; Nice Branding Agency

Designer/Client: Nice Branding Agency
Material: Silk cards with gold foil accents

 

3b

Designer/Client: Kevin Greene

 

4

Designer: Jocelyne Saulnier
Material: 16pt silk matte laminate, with a luggage tag die line
Printer: Jukeboxprint
Client: Front Porch Mercantile

 

5

Designer/Client: Jay Smith, Juicebox Designs

 

6 6b

Designer/Client: Chomp

 

7

Designer/Client: Antony Wilcock 
Material/Production: Duplexed Colorplan citrine and grey card—total weight 540 gsm, gloss foil one side and matt grey foil on reverse.
Printer: IST Printing Services

8


Designer/Client:
 Chad Michael
Printer: Studio On Fire
Photo by: Hannah Heinrich

 

9a 9b

Designer: Tom Davy, Ten2Two
Client: Bodymasters Gym and Nutrition

T7032

 

10

– See more at: http://www.howdesign.com/design-business/design-news/business-card-examples/#sthash.NbdJ2Ntp.dpuf

COSMIC RADIO

Hearing the silence… I have often wondered if humans, and other creatures, might not just be sensitive to these sounds (though not as sounds, but as electromagnetic vibrations, similar to being sensitive to a powerful magnetic field) through their brain and body, and if it would not be worthwhile to invent a miniaturized for-home-use radio telescope that could detect, discriminate, and convert these sounds for human listening and recording.

This device would have to be programmable, it would have to be sensitive enough to detect and track specific “sound sources and frequencies,” within the given and desired detection ranges, and it might even later lead to a in-home Cosmic TV (which could convert such sounds and vibrations into visual images similar to the way TV converts radio waves into visual images) for viewing such signals.

 

NASA releases actual recordings from space — and they’re absolutely breathtaking

on October 20, 2014, 10:45am
Earlier this year, Lefse Records released The Space Project, in which acts like Beach House, Spiritualized, The Antlers, and more used actual recordings from the Voyager space probe to create songs and soundscapes. Though a neat gimmick, with some intriguing submissions, the resulting album didn’t necessarily reflect the true sonic aesthetic of our solar system. For that, we turn to NASA, who has shared actual electromagnetic recordings taken from throughout our very own solar system.No one may be able to hear you scream in space, but that whole great, black abyss miles above our heads is just teeming with noises. From the brooding, slightly ambient rumblings of Saturn and its rings to the more romantic Neptune, which sounds like sitting on a back porch in Tennesse in mid-July, our solar system’s soundtrack is as emotionally-nuanced as it is almost cinematic. Just wait till you hear what Uranus sounds like, though.Listen in below. Or, enjoy live, 24-hour sounds via Radio Astronomy.

THE FUTURE

Indeed.

This May Well Be The Coolest Feature On The New Tesla

Elon Musk is touting one incredibly futuristic option on the new Tesla.

Produced by Matt Johnston and Alex Kuzoian.

IT’S THE D, BRO

Vanity Fair New Establishment Summit - Day 1

Need a few more breadcrumbs to follow until Elon Musk “unveils the D” (and something else) tomorrow? During an interview tonight at Vanity Fair’s New Establishment Summit, Tesla’s CEO told Walter Isaacson a few juicy tidbits about his news, without really revealing anything — other than what we’ve already seen. According to Musk “One of the things is already there, and people just don’t realize it.” Also, some of the internet’s guesses (dual engine? autonomous driving? AWD?) are apparently on track, as he said people are “directionally correct,” but that they don’t “appreciate the magnitude.” You can watch a clip of of the interview embedded after the break and leave your own theories in the comments, we’ll be reporting live from the unveiling in LA tomorrow night to find out the truth.

TINKER’S DAMN (an Inventor’s Poem)

A TINKER’S DAMN

Is anything worth doing?
I ask myself sometimes
One man’s act of genius
Is someone’s wasted prime
We all complain of nothing
When nothing much is done
When everything is not much more
The difference there is none
A thousand million billion times
The Earth around the sun
Happens every day I guess
We never have outrun
Our own orbit, come what may
Is much the same as last
The Future is if truth be told
So very like the past
I wish that I could be unique
But I am far too Wise
Men before I ever lived
Did whatever then applied
Countless reams of empty words
Countless rows of books
Senseless acts and acts redeemed
You see them if you look
Yet still our Age is empty now
Of what we’ve yet to do
It may not make a tinker’s damn
Yet still it’s up to you.

THE REINVENTION OF ENTREPRENEURSHIP

An excellent business lecture on Entrepreneurship, Start-Ups, Financing, Marketing, and general principles of Innovation.

I recommend it.

 

WHAT SHOULD BE, AND WHAT ACTUALLY IS…

What the Federal government can and should and must do if it is to survive, (and frankly I don’t care if it does) and to encourage Capitalism, Free Enterprise, and the Building of Wealth among American Citizens:

1. Lower Rates of Taxation, at both the Corporate and Individual Levels, and abolish many forms of taxation, such as Social Security taxes, institute a fair tax or consumption tax, and thereafter encourage the development of just and beneficial allodial and fee-free tax systems.

2. Abolish much of government.

3. Spend far less on government.

4. Assist in educating Private Citizens and the entire Society on the advantages of Capitalism, Free Enterprise, Private Industry and Individual Wealth Building, and how these things are actually accomplished (versus the socialistic and communistic principles now being taught as pseudo-science and distorted macro-economics in Federally supported public schools and universities).

5. Abolish many forms of regulation, and severely curtail many other forms of regulation to the lowest possible level in order to still maintain acceptable safety protocols, as well as abolishing subsidies to industry.

6. Eradicate Social Security and all others forms of failed socialistic economic policies and instead replace these with tax incentives and education programs to encourage and develop individual savings and investment and insurance accounts.

7. Abolish Public Education at the Federal level.

8. Return the Federal government to its necessary and very limited functions. Acknowledge and eradicate its numerous and unnecessary losses, rather than encouraging and subsidizing constant and continual states of failure.

9. Employ far fewer people at far less pay and benefits (especially at the Congressional, Court, and Administrative levels), see itself as a Service Oriented and temporary Career or Profession, rather than as a permanent and fixed political class (America should be political-class-free) and a personal benefits industry and life-long occupation. Government is not a “calling,” service in government is a calling. But government is not, and should never be, a life-long enterprise. It is public service, not life-long employment at Public Expense. Americans are not Imperial-era Romans, and neither should we be run like a Third World Banana Republic. To this end it is also extremely necessary to institute Tort and Court reform.

10. Actually become Pro Business, Capitalism, Free Enterprise, Industry, and Private Wealth Creation, as well as becoming Self-Limited and self-limiting, and self-disciplined.
What the Federal Government actually does:

1. Seeks any and every opportunity to raise tax rates and to increase the bureaucratic tax burden.

2. Seeks constantly to grow itself at the expense of the nation, the culture, and the People.

3. Seeks constantly to spend more, and to bankrupt itself, the nation, and the American People.

4. Seeks constantly to engage in Socialistic Care-taking policies like Social Security, subsidizing failed enterprises, and seizing control of whole industries like the Medical and Defense Industries.

5. Seeks constantly to increase the regulatory burden of government on every sector of the economy, finance, and enterprise, and even on individual behavior even when the evidence is clear that such regulations cripple or destroy market and national competition and entire sectors of industry and the economy.

6. Constantly grows socialistic programs while at the same time funding them by means that would in every other circumstance be considered illegal and immoral, while suppressing the development of Individual Business and Saving and Investing and Charity and Philanthropy incentives and programs that would actually work, both societally and financially.

7. Constantly fails to educate most people, at great and ever increasing public expense, and the educational efforts it does operate are inefficient and more often than not outright erroneous and inaccurate.

8. Constantly seeks to enlarge and spread its creeping, corrupting, and nefarious influence into all aspects of American life and culture. Continually excuses and subsidizes its own abysmal rates of failure, moral and financial bankruptcy, and horrendous and miserable acts of unrepentant incompetence.

9. Seeks constantly to swell its rank of employees, dependents, unionized collectives, and supporters to give its gargantuan and bloated bulk an apparent and superficial legitimacy it does not really enjoy.

10. Engages in constant acts of sabotage, injury, regulatory destruction, and burdensome taxation and exhaustion against Individual and Corporate acts of Business, Capital Accumulation, Charity and Philanthropy, Free Enterprise, Market Development, Productive Industry, and Private Ownership and Wealth Creation.

THE GOOD MACHINE AND THE BAD MACHINE from THE BUSINESS, CAREER, AND WORK OF MAN

There is the good machine and the bad machine. The good machine emulates the way God works, the bad machine emulates the way hell works.

5 HABITS FOR BETTER IDEAS

An excellent little article from Fast Company on Idea Generation and Innovative Thinking Processes:

5 Habits That Will Help Spark The Best Ideas You’ve Ever Had

 

There’s no magic trick for generating genius ideas, but these habits will have your creative juices flowing–with some practice.

By

What if whenever someone asked you a question, you had tons of innovative ideas waiting in response? You would be a hot commodity; who doesn’t want an ideas machine?

Unfortunately for those who want this power, the science behind the eureka moment is tricky. While cultivating great ideas is a process that can’t quite be produced at a moment’s notice, you can get better at thinking in ways that open yourself up to inspiration and, hopefully, generating better ideas.

Below are some ways to push yourself to having the best ideas you’ve ever had…

THE WHEEL OF MANY FORTUNES

You know, in an inventive and innovative sense this has far more applications than just more movement and exercise (though I am definitely for both of those).

You could convert this wheel into an energy generator, a music generator, even an art or image generator. Other devices could be successfully attached to it which might further increase productivity, as I discussed in my earlier article today. It might even be back channeled and redirected in reverse into your computer system as supplemental memory or processing power.

There are many potentially beneficial and useful applications for this.

Got a dead-end job? You can run in actual circles with this hamster wheel desk

By David Nield — September 21, 2014

Standing desks might be in vogue at the moment, but a new art project takes the concept one step further by putting you inside a hamster wheel while you’re at your workstation. An ingenious way of exercising mind and body at the same time? Or a symbol of the neverending treadmill of work that dominates modern life? You decide.

The wheel was constructed in just 24 hours by Robb Godshaw, currently artist-in-residence at Autodesk’s Pier 9 facility in San Francisco, and software engineer Will Doenlen. The duo have put together a YouTube video showing their creation in action, though the fact that it’s labelled with the “Comedy” tag shows they’re perhaps not serious about bringing this to market…

Read more: http://www.digitaltrends.com/cool-tech/hamster-wheel-desk-lets-exercise-office/#ixzz3E4M3cmKT
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