What makes a Rolex GMT-Master special? The moon, for starters.
BY ED ESTLOW
07 JUNE 2016
Apple wrist products, smartphones and Fitbits notwithstanding, actual watches are cool again.
And the backstories are often even cooler.
We’ve teamed up with vintage and pre-owned watch dealer Crown & Caliber to bring you the origin tales on five of the most iconic timepieces. These are stories that involve war, polo and a surprising amount of space travel.
Read on. You’ve got time.
Rolex GMT-Master Everybody knows the story of how Pan American World Airways, the pioneers behind the intercontinental flight of the same name, got together with Rolex to design the GMT-Master. They tackled the project so their pilots could maintain a regular sleep schedule and not fall asleep at the wheel. But that’s old news.
The real dirty little secret of the GMT-Master is that at least couple of them made it to the Moon. Jack Swigert wore one on the Apollo 13 mission (you know, the one during which the command module almost blew out from under Swigert, James Lovell, and Fred Haise; pretty sure they made a movie about it). Some claim it was the GMT and not the NASA-authorized Omega Speedmaster that Swigert used to time critical rocket burns as a crippled Apollo 13 limped home. That one hangs on a plaque at Rolex HQ.
And several missions later, Apollo 17 Commander Ronald Evans wore his GMT-Master clear down to the lunar surface, albeit under his space suit. There it stayed for a little over three days. When he got home, he took his buzz-pencil and hand engraved the case back with “FLOWN ON APOLLO XVII 6-19 DEC 72 ON MOON 11-17 DEC RON EVANS.” The watch sold at auction in 2009 for $131,450. Not bad for an illicit piece of history, eh?
Patek Philippe Nautilus Patek Philippe commissioned famed watch designer Gerald Genta to design this one in 1974. Even though he’d done thousands of watch designs in his career, at this point he was fresh off designing the Audemars Piguet Royal Oak. One imagines he must have been a little tapped out in the inspiration department.
He was eating lunch during a break in the 1974 Basel Watch Fair when inspiration finally struck. He borrowed a paper and pencil from the waiter and did the first sketches of what would become the Nautilus in about five minutes.
Breitling Cosmonaute You can guess by the name of this watch that it’s got a spacefaring background. When Korean air combat veteran Scott Carpenter was selected for the Mercury space program, he realized he’d be orbiting — and going through day/night rotations — so fast that he could lose track of whether it was day or night back at Mission Control in Houston.
So he went to his buddies at Breitling and discussed the problem. The solution was a watch with a 24-hour dial: the Cosmonaute, based on Breitling’s famous Navitimer platform. Carpenter’s was delivered to him a mere three weeks before his mission. Although his Mercury Aurora Seven mission only lasted five hours, the watch functioned well in space.
Unfortunately, upon splashdown and recovery, Carpenter dipped his watch hand in the sea and the non-water-resistant watch was toast (the Navitimer was notorious for its lack of water resistance). Here’s where the story gets interesting. NASA apparently sent it back to Breitling for repair, but it was never returned.
No one has seen that particular watch in 54 years. But the Cosmonaute is still being produced today.
Jaeger-LeCoultre Reverso A sport watch refers to a diver or other ticker made for exploration. And the Jaeger LeCoultre is probably the original sport watch. In 1930, an executive of the forerunner to JLC was in India on business. He was approached by an army officer who played polo in his spare time. It seemed the officer kept breaking the crystals on his watches and needed a solution.
The watch executive considered the problem and discussed it with his associates back in Switzerland. The Reverso, a watch with the case that can flip over to protect the dial side and crystal, is what they came up with. It has seen size changes and dozens of versions in the 85 years since it debuted, but the base model is remarkably like the one that first saw the light of day in 1931.
Omega Speedmaster Ah yes, the Moon watch. Originally conceived in the late 1950s as a racer’s watch (and said tales about the Rolex GMT-Master notwithstanding), the Omega Speedmaster is the official Moon watch — as designated by NASA. One still goes into space on nearly every U.S. astronaut’s wrist.
The fable goes that NASA engineers went undercover to several jewelers in Houston to buy off-the-shelf timepieces to test for use in space. This story is great, like an actress being discovered in a drugstore at Hollywood & Vine, but it’s generally acknowledged to be untrue.
What is true is that the Speedmaster proved to be so tough in tests that, to this day, it’s still the only timepiece approved for spacewalks. And Swigert’s GMT-Master be damned, the Speedy is credited with timing the rocket burns that got Apollo 13 home and saved the crew’s necks.4
Watch nerds everywhere count at least one Speedy in their collection. Watch blogFratelloWatches pioneered the concept of “Speedy Tuesday” on social media, one day each week where aficionados post photographs of their beloved watches in various poses: the nerdier, the better.
One of the start-up world’s favorite words, in addition to disrupt, pivot, and on-demand, is community. Kickstarter identifies as “a community of people committed to bringing new things to life.” “The heart and soul of Etsy,” begins the About Etsy page, “is our global community.” Airbnb calls itself “the world’s leading community-driven hospitality company.” You’re not, in other words, just joining a platform where you can fund your screenplay, or hawk your hand-knit iPhone koozies, or rent your apartment — no, you’re belonging to something bigger than yourself.
But back in 2009, perhaps before the word had lost all meaning, a small-time-invention start-up called Quirky built a community that really acted like one. It told the first-world-problem solver in all of us — the one who thought up single-serve French-fry-makers and foldable coffee mugs and musical footballs while out walking the dog — that she no longer had to innovate in a vacuum. Anybody could join. On Quirky’s website, users would assess and workshop each other’s inventions. The most successful ideas, as determined by a vote, would be designed and built by the company. In some cases, the inventors made a lot of money. And it is for that tiny dreamer that the company’s recent death spiral feels like a true loss.
It all came to a head on what seemed like a typical Thursday evening this July, during the weekly Quirky ritual known as Eval. A studio audience of about 100 people gathered in the company’s former-rail-car-terminal headquarters in Chelsea. Lit by webcams from above and a bank of futuristic equipment behind, Quirky’s 28-year-old founder, Ben Kaufman, stood at a lectern in his usual black V-neck tee and announced a panel of product-evaluation experts by nickname: Anna “Make a Buck” Buchbauer, Justin “J-Bomb” Seidenfeld, Aaron Dignan, a.k.a. El Presidente. Ideas submitted and voted on by the Quirky community — watching the livestream from their living rooms — were presented via pitch videos and commentary from Kaufman: a voice-activated lightbulb, a paper-thin Bluetooth speaker that fits in your back pocket, an on-the-go beverage carbonator. The masterminds who won majority approval would hear the rallying mantra “Congratulations, you’re a Quirky inventor!” and have the chance to be like fellow Eval winner Garthen Leslie, a 63-year-old IT consultant from Columbia, Maryland. Leslie came up with the idea of a smart air conditioner during his morning commute, uploaded a rough diagram of the idea to the Quirky platform, and found the community waiting to help him refine it, suggesting additional features and weighing in on the sizing, specs, and the name, which would be Aros. And keeping with Quirky’s leave-the-rest-to-us business model, the company then patented, manufactured, marketed, and sold the unit into Walmart and Amazon, returning 10 percent of the profits to the inventor and those that played Watson to his Graham Bell (in this exceptional case, that’s amounted to more than $400,000 for Leslie and more than $200,000 for the community).
But this Thursday, July 16, it would turn out, was not an ordinary Eval. In fact, it would be the next to last one Kaufman ever did. Following the broadcast, he tacked on what he called an “after-party” — a.k.a. a crisis-management session aimed at addressing recent bad press that the company had gotten. In June, in a sweaty interview onstage at the Fortune Brainstorm conference, Kaufman admitted the company was all but “out of money,” which had once amounted to $185 million in funding from investors like Andreessen Horowitz and GE. In July came the news that nearly the entire New York City staff would be laid off. By August 1, Kaufman would officially step down from the company he started at age 22. It so happened that for every Aros-type success, the community had waved in many more duds like the Beat Booster, a wireless speaker with a built-in charging station that by one account cost the company $388,000 to develop but only sold about 30 units.
It’s not surprising that Kaufman used the word transparency no fewer than three times in the first five minutes of that after-party, the bottom line of which was that he frankly didn’t know if the company would survive — Quirky’s fate was in the investors’ hands. Because, for all the aspirational, rarefied Bushwick-bar vibes telegraphed by the Evals, Quirky was, of course, all about being real. Its cluster of a million members included folks like — to cite some of the most recent inventors featured on the website — Tony Lytle, a welder and proud grandfather from Larwill, Indiana, who’d dreamed up the Pawcett, a step-on drinking fountain for dogs; and Hadar Ferris, a licensed cosmetologist in Oceanside, California, responsible for decorative muffin-top molds called Bake Shapes; and Pennsylvania-based Navy veteran Jason Hunter, who gave birth to the Porkfolio app-enabled piggy bank. (In the age of artisanal everything, just as we want to know where our pickles were brined and our former-church-pew coffee tables were carved, here, too, was the meaningful personal backstory behind your magnetic bottle opener.)
A few weeks after he was ousted, Kaufman emailed with me from his first-ever personal email account: “It’s weird waking up one day and not even having an email address,” he later said on the phone. “This had been my whole life.” He was a small-time inventor himself at first, for a range of iPod accessories he started in high school that went on to become the company Mophie. At the 2007 Macworld Expo, he handed out pens and sketchpads and asked people to help design Mophie’s 2007 product line (sound familiar?) and then held a vote for the top three ideas. That same year, he sold Mophie, reappropriated the Macworld crowdsourcing schtick, and tried to launch a similar concept to Quirky. What helped Quirky finally get off the ground in 2009 was the recession-driven push for alternative incomes (no coincidence that Kickstarter as well as the entrepreneur-competition show Shark Tank, another bastion of scrappy innovation, also launched in 2009). Plus, there was more of a universal comfort with the practice of online sharing: We were now very used to telling our Facebook friends what we ate for breakfast, and by extension, we might as well tell the Quirky forum about our concept for a better egg-yolk extractor. Our notion of community, then, was evolving, and Kaufman — Mark Zuckerberg wrapped in a teddy-bear build, with the mischievous smile of your son or younger brother (depending on where you fell in Quirky’s wide-ranging age demographics) — was a relatable leader.
On the consumer end, seeing these ordinary tinkerers immortalized on the shelves of the Container Store (a big Quirky perk was that inventors’ names and faces appeared on their products’ packaging) was like watching the Spanx lady on QVC for the first time in the early aughts — a humble fax-machine salesperson from Clearwater, Florida, who just wanted to wear control-top pantyhose without the hose. Inventors were just like us! And now everybody could be the Spanx lady (albeit for only a tiny fraction of the profits), because unlike her, we didn’t have to side-hustle all alone. Next it could be my cousin in Westchester, who had four kids but no one to help her prototype her idea for a mother-baby bath towel. Next it could be my semi-retired father, who was in a private war with his never-shuts-properly pantry door and needed a constructive, supportive outlet for his aggression. Next it could be my friend Sarah, who was full of lightbulb moments — an Oreo-dunking robot claw, a universal key for all your locks — but was too stoned to sort through the mechanics by herself.
Quirky was catnip for the press: The Sundance Channel produced a short-lived reality show on the company in 2011. Kaufman appeared on Leno. This magazine featured it as a Boom Brand of 2013, noting, “It’s a pretty rare company that’s so hippieish — Let’s have everyone get a say! — yet so purely free-market.” The Times devoted several thousand words to a piece called “The Invention Mob, Brought to You by Quirky” just last February (by then its financially unsustainable business model had given way to a pivot — a smart-home subsidiary called Wink — that was too little too late).\
Another Timespiece, from this past April, cited Quirky as a springboard for the realest of all Real People: older people. “There’s a boom in inventing by people over 50,” John Calvert, the executive director of the United Inventors Association, told the paper. And indeed, Quirky had plenty of them in its hive — like 59-year-old Lorin Ryle, a full-time caretaker for her dementia-stricken mother. When her clip-on baby monitor for the elderly won at Eval, she says she cried, watching from her Hutto, Texas, home. It never actually made it to development (in fact, only about half of the Eval winners ever do), but for Ryle that didn’t take away from the experience of “working with people to make something work,” she says. “I’ve made lifelong friends on there.” (Another Quirky boomer, Marc Rumaner, who came up with a nifty little wine-bottle anchor called Vine Stop, has even gone so far as to host barbecues for fellow community members in his Chicago area.)
Of course, the inmates didn’t always like running the asylum. There was much talk in the forums that the Eval system seemed too democratic. “I failed to see how any of us could know what a product scout from a company like GE or Mattel could know,” says one community member. And indeed, when you look at misfires like the Drift, a $200 wooden balance board that simulates snowboarding and surfing, or the $80 Egg Minder, an app-enabled egg tray that signals to your smartphone when you’re running low on eggs, it would appear that the company’s raison d’être was also the reason for its downfall, a colony of amateurs green-lighting unscalable solutions to nonexistent issues. Quirky brought more than 400 products to market in just six years.
Yet Kaufman points out that the community had much less say than all the high-pressure voting would suggest; the real decisions were made when the cameras stopped rolling and he and the actual experts did the math on a product’s marketability. (So, maybe not so much power to the people, after all.) But, he adds of Eval, “There had to be a thing to look forward to on a regular basis — otherwise how are you going to keep the community engaged?” Quirky steered the ship, you might say, but the community was still the North Star.
Steering the ship — handling all of the engineering, manufacturing, marketing, and retailing, even when you’re taking 90 percent of the subsequent profits — was ultimately too expensive of a proposition, especially in comparison to other, less-handholding-oriented start-ups. “The reason why Kickstarter makes a ton of money is they don’t have to do anything besides put up a website,” Kaufman notes. After that, the failure (and let’s face it, many Kickstarter-funded products go on to fail) is all on the individual. Which is not meant to be a dig, Kaufman clarifies. He won’t confirm his next venture but says, “I love Kickstarter.” And: “I will likely use it.”
A very interesting perspective and one I agree with to a large extent. Actually I think one should set out to create a Brand – with a certain type of Vision, and adapt accordingly as one meets particular circumstances in and through the world. (Which is basically what he says later in the article.)
In other words one begins with a Vision and then discovers and develops as one goes along. It is not either/or, but both…
Over $500 billion is spent on advertising each year. The average American is exposed to an estimated 3,000 ads per day. Fifteen minutes out of every hour of television programming is devoted to commercials.
Branding: 2 Key Lessons in Brand Building
That’s a lot of marketing. And a lot of marketers. With six million companies in the United States alone, that’s a lot of people competing to get their message out. How do you stand out from the crowd? How do you get noticed?
This is where branding comes in.
What is branding?
Branding is the art of distinguishing a product or service from its competitors. It’s the term for creating a recognizable “personality” which people will remember and react to.
A company with poor branding is throwing away marketing dollars. Why? Because without a focused message, companies weak in branding are invisible. Nobody remembers them and they blend in. They become just another leaf swirling in the wind, amid all those marketing messages consumers see each day.
In marketing, the point is to actually reach someone, to connect. The way to do this is by focusing attention, not dispersing it.
Discovering your brand
Too often, people try to “dream up” a brand for their company. However, a brand isn’t something you dream up — it’s something you discover. Specifically, it’s something you have to discover about yourself.
True branding must be based solely on the mission and culture of the organization. When people try to create branding separate from the company itself, the result may be pretentious, clichéd or ambiguous marketing. It waters down the company’s message.
Instead, a brand should reflect the company’s business plan, its mission and values. It has to be authentic. Therefore, when you brand a company (or anything else for that matter), you’re trying to capture its core identity. You have to look past the clutter and opinion and distill its true essence. This is what you convey to consumers — your brand. And your fonts, your design, your writing — all aspects of your marketing — should all align with that central concept. Now, you have focus. Now, you have penetration, because you’ve conveyed your company’s identity by first discovering yourself.
Related: The Basics of Branding The ingredients of a brand
While there is probably no foolproof formula for discovering a company’s brand, there are pathways to accomplish that. Consider the following points the “ingredients” that go into making an authentic brand:
Company mission. This is the most important element of branding. Your mission is the spirit of your company, it’s the beating heart of what you do. In fact, your brand can be thought of as the outward expression of your company’s internal mission. Think of it this way: Why does your organization exist? What is it there for? You have assets, employees, vendors, relationships and internal systems. . . but why? Values. What’s important to your company? What do you stand for? Every company has certain ideals that define what it is and does. These ideals could be environmental, social or ethical or could be standards of quality Whatever your company’s values are, they’re the very center of why you’re unique and are a crucial part of your brand. Culture. Each company in the world has its own ethos — a particular style or panache. Whatever you call yours, embrace it. There may be a million competitors in your market space, but there’s only one you. Your company’s group culture is part of the fabric of who you are. History. Your history tells a lot about you. Look to the company’s founders to help define your identity today. What were their values? What were they trying to accomplish? Every company came from somewhere. Your roots are an integral part of your company’s brand. Plans. When you look at your next 10 years, where do you see yourself going? Your business plan and marketing strategy both influence how you present yourself and should be included in your branding. If you’re going after an entry-level market segment, don’t position yourself as a luxury brand. Your brand must encompass your real-world objectives. Consumers. This is really what it’s all about. Your customers are the reason you exist. What are their needs? What do they think? Understanding your customers is a vital part of branding. Because if you don’t know whom you’re talking to, why bother to say anything at all?
It might take a bit of soul-searching to get at the essence of what makes your company special. The trick is to take a clear-eyed look and see what’s actually there. Because every brand is beautiful, every brand is inspiring.
Space-efficient work spaces are becoming all the rage these days. They’re great for maintaining privacy and uninterrupted workflow, and they can also be cozy and stylish as well. Here are some examples of a growing trend of miniature studios (for offices and living structures), that are small enough to fit in someone’s back yard.
We’re fond of calling them, shedquarters. Whether you need your own getaway space, an office, an art studio, or a full on extra home, there’s something for everyone out there!
Kanga Room: Based out of Austin, Texas, Kanga Room has backyard studios in three styles: modern, country cottage, and bungalow. The basic package is an 8×8-foot shed that starts around $5,900 and you can add on a bathroom, kitchenette, and front porch for additional cost.
Weehouse by Alchemy Architects: The Weehouse Studio was designed by Minnesota’s Alchemy Architects. They start at 435 square feet, and include a main room and bathroom. It can be used as either a home office, guest house, or even a main residence.
KitHaus: The KitHause was designed by Tom Sandonato and Martin Wehmann. It is a modular site-constructed prefab housing system. The K-Pod is the starting model and measures 117 square feet. They also have larger models.
Modern Spaces: “Forts for grown-ups!” Yep, that’s how they describe them. These come in four pretty boxy styles. A fully installed shed with a foundation and finished exterior starts at $6,000. On-site installation is currently only available to California residents.
Loftcube: Werner Aisslinger designed these sheds to make the extra space on top of city skyscrapers more productive. He was able to fit a kitchen and bathroom within these 400 square foot glass-walled studios.
Modern Cabana: The sheds from this San Francisco company start at 10×12 feet, but they have full studios with kitchens and baths. The basic model is perfect for a backyard office, with its sliding door.
Metroshed: The MetroShed, by David Ballinger, is a prefab, flat-packed model that starts around $6,000. This a simple design is made of a cedar wood beam post frame with aluminum-frame sliding doors, and comes in 9×13 feet or larger.
Today is the first official day of my Spring Offensive. I had planned to begin yesterday but a back injury prevented my proceeding.
In conjunction with my Spring Offensive I have developed a new Operational Plan for further building both my Businesses (including my inventions) and Careers (as a fiction writer, songwriter, and poet).
The new plan is what I call the 20/88 Plan.
It covers most all of my efforts during my current Spring Offensive. It is very simple in construction and should be simple in execution, though it might also possibly be somewhat time-consuming in execution, at least to an extent, depending on how events actually transpire.
I developed this plan as a result of my experience as a Contacts Broker and a Consultant. Basically it says this,
“Every month I will submit to 20 potential Agents or Contacts who will be able to help me achieve my ambitions. At the same time I will seek 8 Partners to work with me on various projects.”
Since I am basically pursuing Four Basic Fields of Endeavor, or Four Separate Types of Enterprisesfor my Spring Offensive that will equal twenty agents, new clients, etc. in each field, and two partners for each enterprise.
Four times twenty in each Field of Endeavor equals 80, plus the overall eight partners (two in each Enterprise) equals eight, and added all together equals 88.
Therefore 20 in each Field plus 8 partners equals 88.
If in the first month I fail to secure at least one agent or client or so forth in any given Field of Endeavour or at least one partner in any given Enterprise then I will just move on to the next list of 20 or 2 that I have prepared until I secure worthwhile, productive, and profitable agents or partners.
These are the actual details of my Current 20/88 Plan.
General Fields of Endeavor:
20 Agents Contacted (for my Writings)
20 Publishers Contacted (for my Poetry, Songs, and Writings)
20 New Clients Contacted (for my Business Enterprises and for Open Door)
20 Capital Partners and Investors Contacted (for my Business Enterprises, my Crowdfunding Projects, and my Design and Inventions Laboratory)
2 Songwriting Partners (composers primarily, since I am primarily a lyricist)
At this point in my Business Career I am moving more and more back into the fields of Brokerage, primary Contacts Brokering, and Consulting.
Yes, I will still engage in Business and Copy Writing, especially as regards producing my own books and works. I will also still occasionally engage in Business and Copy Writing for some clients, old and new, if the project is interesting and profitable enough.
But more and more lately I feel myself being drawn back into the worlds of Brokerage and Consulting. The same for my company, Open Door.
So my new business emphases will lean more and more heavily towards Contacts Brokerage and towards Consulting, specifically with an aim towards Strategic Business Planning and Growth and Development.
Those will once again be my primary Business Markets.
In addition I will still be pursuing my Careers as an inventor, a fiction writer, and a songwriter.
Contact me if you are interested in pursuing projects of this type.
I was charging my cell phone just now when I was struck with a great idea regarding the eventual miniaturization of things like quantum computing.
A charger and switch filter which doesn’t just charge your phone but does things likes control the flow of electrons so tightly that you can even arrange how the spins align on the battery or circuits to achieve things like spintronically aligned quantum computing and the room temperature mimicry of superconductivity.
Functions might be practically unlimited based on exactly how we could devise and design the actual control elements.
But this is exactly why I have harmonized my Business (as a non-fiction writer and copywriter and inventor) enterprises and my Career (as a fiction writer and designer) ventures.
By having my Business and Careers complimenting each other I avoid the “I hate this job syndrome” (actually I very much enjoy everything I do) and I expect this will inevitably advance and accelerate both my Business and Career successes.
Whereas both sets of markets may by separate by nature, and operate differently to some degree, both are complimentary and entirely cross-fertilizing in the long run.
We all have that same romanticized image of The Writer: sitting alone, hunched over his/her desk, pen in hand, thinking deeply about Writing before putting the pen to the page and Writing. But, unfortunately, doing this for long stretches of time doesn’t pay the bills, and that’s why things like Sylvia Plath working as a receptionist in the psychiatric unit at Massachusetts General Hospital happen. Writers are normal people, too. Just how normal? Here’s a few of our favorite writer day job finds:
1. John Steinbeck was a caretaker and tour guide at a fish hatchery in Lake Tahoe, where he worked on his first novel and also met his future first wife, Carol Henning. She was a tourist on one of his tours.
4. Dashiell Hammett was hired by the Pinkerton Detective Agency as an “operative” at age 21. His job description included staking out houses and trailing suspects. He was thankful for the work; his previous job had been a nail machine operator.
10. Harper Lee struggled when she first moved to New York at age 23, working as a ticket agent for Eastern Airlines before befriending Broadway composer Michael Martin Brown. In 1956, Brown gave Lee a Christmas present: a year’s wages so she could devote herself full-time to her craft. During this time, she began work on what would eventually become To Kill a Mockingbird.
11. Ken Kesey, in order to earn some extra cash, was a guinea pig for the psych department at Stanford in a CIA-sponsored drug experiment. As a result of the drugs, Kesey had hallucinations of an Indian sweeping the floors, which compelled him to write One Flew Over the Cuckoo’s Nest.
Which mundane (or strange) day jobs for writers have we missed? Let us know in the comments below!
Over the past few months, we have been talking to many entrepreneurs about their knowledge-gap around intellectual property (IP) and other important startup matters that actually impact IP or intangibles (and therefore valuation and ultimately their success). This is the first in a three part series detailing the lessons learned by these early stage companies.
First, what do I mean by traditional IP? I often joke that if I had a dollar for every person who told me they didn’t have any IP in their business, and a second dollar for those who think IP is only patents, I would be rich. Traditional IP to me is the patent or trademark protection. That is not to say that copyrights, trade secrets, and so on are not IP—far from it—but the most common IP is patents and trademarks. Unfortunately there remain some big misconceptions around protecting traditional IP.
A few brave entrepreneurs have shared their stories to help others learn about the importance of IP identification early and often.
Timing is everything
Phillip Felice, Founder of Bridge Optix, described his recent brush with IP horror in a single sentence: “I realized I have underestimated intellectual property timing importance.” Phillip was weeks away from a public release of his product when he was grilled on his company’s IP protection and strategy. He realized that his patents needed to be filed before his public product release.
We have heard other horror stories where companies have spent thousands on branding for websites, signage, or product packaging without first securing rights to a name, including trademarks. Register and secure rights before spending too much of your limited startup capital.
Location, location, location
Patents filed with the United States Patent & Trademark Office (USPTO) only cover the US. The same goes for trademarks and copyrights filed with the US Copyright office.
I recently ordered new business cards in order to split off my personal writings (my fiction and my other non-business or non-client writings, such as general non-fiction, poetry, songwriting, etc.) from Open Door and my other business ventures.
Now I have two separate cards, one identifying me as an author and writer, the other for Open Door in my corporate colors. This seems to work a lot better and I suspect it will work better for the foreseeable future as well. I can now, therefore, run my Businesses and Careers as separate ventures, parallel but not overlapping.
I am still debating whether to branch off my Designs and Inventions from Open Door as an entirely separate division. That will be my next decision and step. That will be a decision primarily regarding Capital and Fund-raising. If so I will need to incorporate each division.
Also, in order to keep a steady supply of both sets of cards on hand and to meet the new demand I dispensed with my business card holders altogether and instead bought a wallet just to hold my new cards.
Tonight, now that everything is settled I’m going to order my new literary business cards. The ones declaring me as a fiction writer.
Next week after thinking on the designs awhile I’ll order my cards as a game designer.
At the same time I’ll order my new business cards but first I’m going to rearrange the way I intend to incorporate the business.
This is my intention at this point:
Open Door, Inc.
It will consist of three separate divisions.
Brokerage and Consulting – I used to be both a business and private offerings Broker and a Consultant and want to do both again, if only in a limited capacity. Plus the Funding and Venture Capital contacts will do me a lot of good.
Communications – which is what already exists between my wife and myself, with me as the writer and her as the speaker.
Designs– which will consist of my designs and inventions, and will cover my scientific and technological ventures, and when I can get the funding for it settled, the Museus (my hopefully joint-venture inventions laboratory with the state of SC).
Once all three divisions are up and running properly and have grown to a significant degree I will withdraw from Brokerage and Consulting (except as an adviser and board member) and Communications (handing that over to my wife to run) and thereafter I will concentrate only upon the Design division, helping to run the Museus, and working my inventions, and writing fiction, poetry, non-fiction, songs, etc.
Hearing the silence… I have often wondered if humans, and other creatures, might not just be sensitive to these sounds (though not as sounds, but as electromagnetic vibrations, similar to being sensitive to a powerful magnetic field) through their brain and body, and if it would not be worthwhile to invent a miniaturized for-home-use radio telescope that could detect, discriminate, and convert these sounds for human listening and recording.
This device would have to be programmable, it would have to be sensitive enough to detect and track specific “sound sources and frequencies,” within the given and desired detection ranges, and it might even later lead to a in-home Cosmic TV (which could convert such sounds and vibrations into visual images similar to the way TV converts radio waves into visual images) for viewing such signals.
Earlier this year, Lefse Records released The Space Project, in which acts like Beach House, Spiritualized, The Antlers, and more used actual recordings from the Voyager space probe to create songs and soundscapes. Though a neat gimmick, with some intriguing submissions, the resulting album didn’t necessarily reflect the true sonic aesthetic of our solar system. For that, we turn to NASA, who has shared actual electromagnetic recordings taken from throughout our very own solar system.No one may be able to hear you scream in space, but that whole great, black abyss miles above our heads is just teeming with noises. From the brooding, slightly ambient rumblings of Saturn and its rings to the more romantic Neptune, which sounds like sitting on a back porch in Tennesse in mid-July, our solar system’s soundtrack is as emotionally-nuanced as it is almost cinematic. Just wait till you hear what Uranus sounds like, though.Listen in below. Or, enjoy live, 24-hour sounds via Radio Astronomy.
Need a few more breadcrumbs to follow until Elon Musk “unveils the D” (and something else) tomorrow? During an interview tonight at Vanity Fair’s New Establishment Summit, Tesla’s CEO told Walter Isaacson a few juicy tidbits about his news, without really revealing anything — other than what we’ve already seen. According to Musk “One of the things is already there, and people just don’t realize it.” Also, some of the internet’s guesses (dual engine? autonomous driving? AWD?) are apparently on track, as he said people are “directionally correct,” but that they don’t “appreciate the magnitude.” You can watch a clip of of the interview embedded after the break and leave your own theories in the comments, we’ll be reporting live from the unveiling in LA tomorrow night to find out the truth.
Is anything worth doing?
I ask myself sometimes
One man’s act of genius
Is someone’s wasted prime
We all complain of nothing
When nothing much is done
When everything is not much more
The difference there is none
A thousand million billion times
The Earth around the sun
Happens every day I guess
We never have outrun
Our own orbit, come what may
Is much the same as last
The Future is if truth be told
So very like the past
I wish that I could be unique
But I am far too Wise
Men before I ever lived
Did whatever then applied
Countless reams of empty words
Countless rows of books
Senseless acts and acts redeemed
You see them if you look
Yet still our Age is empty now
Of what we’ve yet to do
It may not make a tinker’s damn
Yet still it’s up to you.
This morning while walking in the woods with Sam I was watching a leaf fall, saw it hit a spider’s web (a big one) then turn in a certain way, slip the web, and continue on to the ground.
Suddenly I was hit by a superb idea for a new type of ballistic armor I’m going to call the Slip-Suit. The basic idea will not be to absorb impact from projectiles, but to “slip impact.”
The way I have the Slip-Suit envisioned it should easily be able to be created using current technologies and current materials, though some materials may have to be reconstructed or realigned din design of the suit to function properly.
Also the idea is so close in basic concept to some of the functions of my Aisthpleis Suit that I am seriously considering seeing if they can be integrated in some way. But both suits are so radical in function that their separate technologies may not be integrate-able. It may be possible to put a Slip-Suit beneath the Aisthpleis, but because the Aisthpleis relies so heavily on direct contact with the human body that may not be possible. It may be possible to coat certain areas of the outer surface of the Aisthpleis with parts of the Slip-Suit material (The Slippage) but I’ll just have to see.
This will be a fairly high-tech development so I’ll need the Museus to eventually help me build and capitalize it.
I have classified it – (HT) 1f,g,h:4c:5:7:8
The whole incident also gave me an idea for a much more advanced type of personal suit I’ll call the Explacesure Suit. But this idea is really along the liens more of a science fiction development, than a Real World Invention. The technologies involved and the energy consumption rates that would be required would be enormous and well beyond current technological limits.
As a matter of fact Explacesure is really base upon a defensive combat system I designed for human spacecraft back when I was a kid.
So Explacement will probably have to remain more just a speculative concept and an idea I use in my fiction writings, rather than a viable product invention.
You know, in an inventive and innovative sense this has far more applications than just more movement and exercise (though I am definitely for both of those).
You could convert this wheel into an energy generator, a music generator, even an art or image generator. Other devices could be successfully attached to it which might further increase productivity, as I discussed in my earlier article today. It might even be back channeled and redirected in reverse into your computer system as supplemental memory or processing power.
There are many potentially beneficial and useful applications for this.
Standing desks might be in vogue at the moment, but a new art project takes the concept one step further by putting you inside a hamster wheel while you’re at your workstation. An ingenious way of exercising mind and body at the same time? Or a symbol of the neverending treadmill of work that dominates modern life? You decide.
The wheel was constructed in just 24 hours by Robb Godshaw, currently artist-in-residence at Autodesk’s Pier 9 facility in San Francisco, and software engineer Will Doenlen. The duo have put together a YouTube video showing their creation in action, though the fact that it’s labelled with the “Comedy” tag shows they’re perhaps not serious about bringing this to market…