Stop before start – Startup lessons learned!

J talks

I have gone through several experiences and ups and downs in my career. One was launching a startup which had a significant impact and reason for me to write this post to share the lessons learned and why we should stop on a starting line for a moment before we run.

Starting line

It was a long day back in February 2014. I was looking at the ecommerce industry of Pakistan and was surprised and happy at the same time that Pakistan ecommerce industry has been growing rapidly in past few years. Payment method was the biggest hurdle in Pakistan for the ecommerce industry and after the introduction of Cash On Delivery (COD) ecommerce market grew exponentially. Logistics companies like TCS, Leopard, and other played a significant role by offering COD services to businesses that eases the operation of shipping and payment for local businesses. That was the aha moment for me and…

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